(Re)Introducing the (Re)Sessions Series
Julian Lewis: The market's not in a great spot and we are trending towards a recession.
Lindsay Tjepkema: The last time there was this much talk about a recession was 2008.
Devin Bramhall: There's no playbooks anymore. There's no formulas.
Rachel Downey: There's just so much opportunity that's ripe and it's here for the taking.
Jeff Coyle: Everything you said, just shaking my head violently.
Lindsay Tjepkema: I'm Lindsay Tjepkema, CEO of Casted, and this is( Re) Sessions, a special four- episode series that we've pulled together to answer the questions on every marketer's mind when dealing with uncertain times.
Devin Bramhall: It's just like ongoing, slow developing story, which is to me, 10X-ing the uncertainty, and 10X-ing the confusion around what do I do.
Lindsay Tjepkema: You'll hear from four industry leaders in content marketing to get their take on what may lay ahead.
Rachel Downey: My name is Rachel Downey. My title is founder and executive producer of Share Your Genius.
Julian Lewis: I'm Julian Lewis, co- founder of StudioPod Media. I focus primarily on marketing and sales.
Devin Bramhall: I'm Devin Bramhall. I am the CEO of Animalz, a content marketing agency for B2B SaaS companies.
Jeff Coyle: I'm Jeff Coyle. I'm the co- founder and chief strategy officer for MarketMuse.
Lindsay Tjepkema: We dig deep with each of these thought leaders to find out what they're thinking and what they're doing.
Devin Bramhall: Recession isn't always a nightmare, fear, fear, fear, fear, fear, fear, fear. If you could just relax, if you could take a deep breath and say, okay, I think you can find more opportunity and more creative solutions, and maybe you end up winning more than other people, and try to jump as high as you can jump. You're the person that's telling the TED talk after this. That's who you are.
Rachel Downey: If you have the tendency to cut content first, I would say pause and think about that because that might be the tendency that others will lean into and now's the time more than ever to lean into it more, because as others pull back, that's when you go in.
Julian Lewis: I think that every brand's going to have a podcast in 2024, and that's not to say that everybody's going to try to be the next Brené Brown, but instead the conversations that are being had around the industry, around success that people have seen that add value to a marketer's experience as they're trying to grow their company.
Rachel Downey: There's still so much opportunity within the space and actually claim a niche, have a clear point of view, gain an audience.
Julian Lewis: We're giving you head count in a time where you're not going to get head count.
Devin Bramhall: I think the hard thing is certainty tactics in marketing are very bottom line and go away from things like brand, community connection, but those are all things the world wants right now.
Rachel Downey: And everybody talks about wanting to have a category, be a category creator, blah, blah, blah, and it's like, okay, then you got to be known for something. So the way that you do that is you get on the mic and you practice what you want to say, you curate the heck out of it, and you amplify it.
Jeff Coyle: Make sure if you're spending money on content, that you have a plan of bringing the most out of it, getting the most bang for your buck. It sets the deck in your favor. If you have multichannel distribution, if you have multi- format distribution already teed up with some level of automation, you start to see which of the channels are producing the value, then what do you want to do? You want to make more.
Rachel Downey: When others back out or pull back, you lean in because now is the time to own your voice and your point of view in the marketplace, because if you don't own that voice, somebody else will.
Lindsay Tjepkema: Follow along as we release these four( Re) Session episodes over the next few weeks. Look for this at casted. us and wherever you get your podcast.
With recent bank failures, rising inflation, and AI threatening to replace human employees in a wide range of industries, there’s a lot of scary noise in the marketplace right now. It can all feel like a bit too much. And as marketers, we already have a bit too much to do. What does the future look like? Where is the economy heading? How can we be “recession proof?”
That’s why we’re (re)introducing (Re)Sessions, a special four-episode series we've curated to answer the questions on every marketer's mind when dealing with the most certain thing — uncertainty. You'll hear from content marketing leaders and get their take on what may lay ahead — Rachel Downey, Founder and Executive Producer at Share Your Genius, Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse, Devin Bramhall, former CEO of the content marketing agency Animalz, and Julian Lewis, Co-founder of StudioPod Media.
In this series, host Lindsay Tjepkema digs deep with each expert to get their advice on what to do when budgets get slashed, headcount gets lowered, and the marketer’s to-do list gets longer. While no strategy can guarantee total immunity from a recession, marketers can be better prepared and proactive in helping their businesses navigate uncertainties more effectively.