Casted

We loved getting a behind the mic view from several hosts in Season 1, but in Season 2, we’re going to chat with the talented folks behind the biggest brand podcasts in marketing. Season 2 launches February 26th, In the meantime, I wanted to share an amazing interview from our friend Jay Acunzo’s new show 3 Clips. Why? Because Jay recently featured Casted customers Gail Axelrod and Molly Sloan of Drift. And together, they went behind the scenes of Drift’s network of incredibly successful podcasts.

Thanks so much to our great friend Jay for sharing this episode with us so that we could share it here on the Casted Podcast with you.

Casted Season 2 Trailer | 3 Clips with Jay Acunzo

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Tune in to learn from people who have created successful podcasts.

The Casted Podcast

Process, love it or hate it, it's an incredibly important part of content strategy. Because without some kind of process, things that can be very creative and involve several people - like podcasting - can become very overwhelming, very fast. Today we sat down with David Poole, Director of Marketing at Georgian Partners and one of the hardworking marketers behind the scenes of The Georgian Impact Podcast. When talking with David about their podcast, one thing became very clear very fast. They are very much like me when it comes to where they fall on the process discussion.
With a six part podcasting process, David and his team have created an assembly line of sorts that works for them to ensure each podcast episode is well-thought out, managed, activated, and measured effectively.
David gave us a deep dive into each step of their process, including how each episode comes together, tips for working with an agency, and how transcriptions have become an important part of his process.

Process, love it or hate it, it's an incredibly important part of content strategy. Because without some kind of process, things that can be very creative and involve several people - like podcasting - can become very overwhelming, very fast. Hear how David Poole, Director of Marketing at Georgian Partners, has put a six-part podcasting process in place to help his team create The Georgian Impact Process. He gave us a deep dive into each step of their process, including how each episode comes together, tips for working with an agency, and how transcriptions have become an important part of his process.

Making Your Podcast Process a Success with David Poole

Today, we’re sitting down with Dan Misener, Head of Strategy and Audience Development at Pacific Content. We loved talking with Dan because Pacific Content is behind some of the BEST branded podcasts out there. And he was able to peel back the curtains of how their company helps these brands ideate, create, and execute extremely successful podcasts.
So what’s their big secret? Well, they’re helping their clients think and act more like media companies, not brands. Doing that allows them to genuinely make audience-first shows, while using the brand’s super powers to build an audience quickly.
Dan discusses the opportunity brands have to earn their audience’s time and attention and create loyal followers through podcasting. He also brings up an important point for anyone thinking about whether podcasting is worth the investment... as a brand when you focus on creating quality shows, you’re also creating evergreen shows that you can revisit and repromote - giving you more bang for every podcast buck.

Hear how Pacific Content helps their clients ideate, create, and execute some of the best branded podcasts out there. Dan Misener discusses the opportunity brands have to earn their audience’s time and attention and create loyal followers through podcasting. 

Earning Your Audience with Dan Misener

Today, we're sitting down with Tim Hickle, Head of Demand Generation at Woven and, as you will hear, the guy behind the scenes of their podcast “Scaling Software Teams”. But Tim also runs another show for Woven. But you won’t find it on Apple, Spotify, Google, or any other player. That’s because we're talking about Woven’s INTERNAL podcast. Meaning it is private - shared only with Woven’s team members. Woven has always been a fully remote team. So they have been working to close the gaps between each team member all along - just like so many of us are starting to think about today. Listen in as Tim talks about how they are using podcasts to be intentional about creating structure for those special moments that build relationships and establish deep care and trust amongst a team. Not to mention sharing internal knowledge in a way that is engaging and simply more fun for everyone.

Listen in as Tim Hickle from Woven talks about how they are using podcasts to be intentional about creating structure for their remote team to help build relationships and establish deep care and trust amongst a team. Not to mention sharing internal knowledge in a way that is engaging and simply more fun for everyone.

Keeping Remote Teams Connected with Tim Hickle

Today, we’re sitting down with Bailey Deitz, Senior Marketing Manager at OpenView, and one of the hardworking marketers behind the Build podcast. When talking with her about their audience, it’s clear that OpenView is doing something right. Every week, they send out a blog roundup to their 100,000 subscribers. So with such a successful blogging network, why podcasting? Simple. Their team saw an opportunity to go to a channel that was popular among their audience, a chance to get into their audience’s headphones you could say. Bailey took us behind the scenes at OpenView and gave us an inside look at creating the Build podcast and how they make it so sticky (hint: it has to do with the amazing network of leaders the company has). We also dive into how their podcast fits into their overall content strategy, and how the team uses podcasts to create even more content for their brand.

Taking Your Content to Your Audience with Bayley Dietz

Today, we’re sitting down with Molly Sloan, Senior Manager of Marketing Communications at Drift. Part of Molly’s job (yes it’s only PART of her job) is managing the Hypergrowth Podcast Network. A network of 4, soon to be 5 active podcasts, that she manages on a day-to-day basis. I’m just going to let that sink in for a minute.

FIVE podcasts. Most of us know how much work goes into creating a podcast and we only manage one. Imagine being responsible for managing 5 shows, and not just any shows, but shows for DRIFT. That’s no small feat.

Molly took us inside the Drift network and inside what a normal day in the life is like for her. One thing that was clear to her from the start, was that in order to be successful (and sane) in her role, she needed to create a great process for herself and her hosts, and then trust in that process. It takes a lot of teamwork to make such a large network of shows work, and Molly utilizes the strengths of her team to keep the podcast process running smoothly.

Key Takeaways:
Should we all have a network of shows? 
Strategy (adding pieces to the puzzle) 
How does a show come together?
Feeling overwhelmed? 
Encouraging people to subscribe 
The power of owning your audience 

Making the (Network) Dream Work with Molly Sloan

In the Season 2 premiere of The Casted Podcast, we had the pleasure of talking with Joe Wadlington, Global Creative Lead at Twitter, and creator and host of the Twitter podcast, Character Count. In our interview, Joe lets us in on the worst kept secret at Twitter. They are ALL about authenticity and taking an experiential approach to marketing. And you know where we stand on that, so it’s safe to say Twitter is all good in our book. Given their stance on experiments and authenticity, it should be no surprise that their first branded podcast was born out of an experimental marketing project. Joe gives us a behind-the-scenes look at how Character Count was born out of a quarterly experiential marketing project. He also gave us an eye-opening look at what planning, managing, activating, and measuring for each episode looks like.

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ABOUT THE SHOW

Lindsay Tjepkema

Co-founder and CEO of Casted.