Casted

Video podcasting is officially here! And we're launching it the best way we know how...by actually doing it! Join our very own Lindsay Tjepkema and Adam Patarino to find out exactly what video podcasting is, why we created it, how brands can utilize it, and, of course, the value it creates for you and your audience. Watch or listen whenever and wherever you like!

Bonus Episode: Video Podcasting is Here

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Podcast

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Tune in to learn from people who have created successful podcasts.

The Casted Podcast

Today’s conversation is with Carolyn Chapin, the Director of Marketing at LogicGate. Carolyn helps create the digital strategy for LogicGate’s podcast, “GRC & Me.” Throughout her career in marketing, Carolyn has been focused on SEO, demand gen, and digital strategy. She believes podcasting is an important part of LogicGate’s strategy and is always looking for ways to incorporate the show into other content streams. On GRC & Me, they share personal stories and highlight human elements to really connect with the audience they are trying to reach. For Carolyn podcasting is an excellent way to build LogicGate’s community and boost awareness for their brand.

Hear about how to incorporate your podcast into your digital strategy and connect with your audience in today's conversation.

Key Takeaways:
🧠 2:37-4:25: Thinking about the SEO, revenue, and digital strategy of your podcast
🧑‍💻 5:56-7:22: Incorporating your podcast into the overall content strategy
⬆️ 10:02-12:44: Boosting awareness for your podcast and listening to feedback
📈 12:44-13:41: Changing your perspective of the data and metrics based on your company
🎙 14:00-15:37: Adapting your show and being ready to pivot at any time
🔗 15:43-17:37: Connecting with your listeners and bringing human elements into your show
📦 18:29-19:22: Repackaging educational content into an episode for your podcast
🤝 19:53-21:09: Fostering more customer interaction through your podcast
🗣 21:33-22:06: Recording conversations that are already happening and building a community

Related Resources:
Carolyn Chapin’s LinkedIn: https://www.linkedin.com/in/carolyn-chapin/
LogicGate Website: https://www.logicgate.com/
“GRC & Me” Podcast: https://grcandme.com/public/30/GRC-%26-Me-d0046b6b

Carolyn has led marketing teams and initiatives in the tech, event and travel industries for over a decade. Her experience ranges from founding the Search Engine Optimization practice for United Airlines to driving the digital and live events strategy for a Chicago-based event tech start-up to owning demand gen, content, and digital strategy in her current role at LogicGate. She is an avid podcast listener, and has learned a lot over the last year working with her team and Casted on LogicGate's GRC & Me podcast.

Carolyn Chapin

Director of Marketing, LogicGate

Today’s conversation is with Carolyn Chapin, the Director of Marketing at LogicGate. Carolyn helps create the digital strategy for LogicGate’s podcast, “GRC & Me.” Throughout her career in marketing, Carolyn has been focused on SEO, demand gen, and digital strategy. She believes podcasting is an important part of LogicGate’s strategy and is always looking for ways to incorporate the show into other content streams. On GRC & Me, they share personal stories and highlight human elements to really connect with the audience they are trying to reach. For Carolyn podcasting is an excellent way to build LogicGate’s community and boost awareness for their brand. Hear about how to incorporate your podcast into your digital strategy and connect with your audience in today's conversation.

Incorporating Your Podcast Into Your Digital Strategy with LogicGate’s Carolyn Chapin

Today’s conversation is with Rebecca Abram, the Senior Global Conferences Manager at Auth0. Rebecca helps produce Auth0’s new podcast, “Identity, Unlocked.” Throughout her career, Rebecca has been focused on live events. When the pandemic hit in 2020, she had to figured out a way to get the company’s message out to their audience and decided to pivot to podcasting. She believes podcasting is an incredible way to connect with your audience and create content for your company. At Auth0 content is king, and their show serves as the missing piece of the puzzle that the audience didn’t even realize was missing. Rebecca and her team has found a niche in the communication happening around digital identity, and has built their show around that. As newcomer to the podcast world, Rebecca talks about how important it is to thinking about the vision for your show and planning for its future before even starting.

Hear about how to help your company pivot towards podcasting and learn how to connect with your audience through your show in today's conversation.

Key Takeaways:
🎧 4:18-5:00: Figuring out your audience and focusing on who your podcast is for
🎙 6:00-7:22: Pivoting to podcasting when live events aren't happening in 2020
🔨 07:35-8:47: Utilizing podcasting as a tool when other digital channels are more saturated
♻️ 9:05-9:24: Reusing the content you create for the show to fuel other channels
🧑‍💻 9:05-10:42: Perpetuating engagement by supplementing the podcast with other content
🧠 12:45-15:04: Thinking about the future of your podcast and planning your show
🗣 16:31 - 17:38: Connecting with your audience and getting your message out through podcasting
⏺️ 17:57-18:28: Starting your podcast and recording the conversations that are already happening
🗓️ 18:31-20:18: Understanding and planning for the level of fidelity you want for you podcast

Related Resources:
Identity, Unlocked Podcast:
https://listen.casted.us/public/49/Identity%2C-Unlocked.--bed7fada/episodes
Auth0 Website:
https://auth0.com/
Rebecca Abram's LinkedIn:
https://www.linkedin.com/in/rebeccaabram/

Rebecca Abram, CSEP is the Senior Global Conferences Manager at Auth0 and applies her in depth knowledge of the events industry, marketing and live engagement production to amplify the Auth0 brand through various marketing channels. Named one of Special Event Magazine’s 25 Young Event Pros to Watch, she has transitioned her production experience into various content initiatives, including the Auth0 Identity, Unlocked podcast that launched in September 2020.

Rebecca Abram

Senior Global Conferences Manager, Auth0

Today’s conversation is with Rebecca Abram, the Senior Global Conferences Manager at Auth0. Rebecca helps produce Auth0’s new podcast, “Identity, Unlocked.” Throughout her career, Rebecca has been focused on live events. When the pandemic hit in 2020, she had to figured out a way to get the company’s message out to their audience and decided to pivot to podcasting. She believes podcasting is an incredible way to connect with your audience and create content for your company. At Auth0 content is king, and their show serves as the missing piece of the puzzle that the audience didn’t even realize was missing. Rebecca and her team has found a niche in the communication happening around digital identity, and has built their show around that. As newcomer to the podcast world, Rebecca talks about how important it is to thinking about the vision for your show and planning for its future before even starting.
Hear about how to help your company pivot towards podcasting and learn how to connect with your audience through your show in today's conversation.

Pivoting to Podcasting and Connecting with Your Audience in 2020 with Auth0’s Rebecca Abram

Today’s conversation is with Megan Collins, Product Marketing Manager at Salesforce, Tina Rozul, Director of Product Marketing at Salesforce, and Conor Wiegmann, a Data Strategy Analyst at Salesforce. Megan and Tina are the hosts, and Conor helps produce the podcast Marketing Cloudcast for Salesforce. Even though they all live and work in different cities and time zones, they are all passionate about creating the podcast. At the core, the message of the show is marketers helping other marketers, and they have continued working towards this goal even during the pandemic. Tina, Megan, and Conor believe that it is important to create structure and identify a vision for the podcast in order to be successful. Megan and Tina discuss being intentional and paying attention to what’s happening in the world so your show can stay relevant. Conor also talks about empathizing with your audience and working to provide value to your listener and not just your company.

Hear about how to find the passion behind your podcast and determine the goals, vision, and purpose of your show in today's conversation.

Key Takeaways:
🕒 6:56-8:46: Creating a podcast with a team from different cities and different time zones
🎙 9:43-11:28: Scaling your podcast and creating structure for your show
🧠11:29-12:18: Thinking about why you are starting a podcast and being intentional about it
🧑‍💻 11:43-11:55: Putting in the extra time and energy to create your podcast 
👓 13:30-15:22: Figuring out the vision, goals, methods, and obstacles for your podcast
🗓️ 15:22-16:45: Paying attention to what's current and talking about things that are relevant
🗣 21:37-23:16: Empathizing with your audience and helping other marketers
🧑🏻‍🤝‍🧑🏽25:07-26:00: Connecting people with the sound, authentic voice, and intentional storytelling from your podcast 
🔥 26:36-27:05: Finding the passion and purpose for your podcast 
💡 27:07-28:04: Determining the vision, looking forward, and considering the future version of the podcast
🎧 28:05-29:06: Providing value to the listener not just your company in your podcast

Related Resources:
Marketing Cloudcast Podcast: https://www.salesforce.com/products/marketing-cloud/resources/podcasts/
Salesforce Website: https://www.salesforce.com/
Megan Collins' LinkedIn: https://www.linkedin.com/in/mcollins2/
Conor Wiegmann's LinkedIn: https://www.linkedin.com/in/conorwiegmann/
Tina Rozul's LinkedIn: https://www.linkedin.com/in/crozul/

Megan has built her career in product marketing, working primarily with mobile marketing products and with retail and consumer goods brands. She's the co-host of Salesforce's marketing podcast, The Marketing Cloudcast, where you'll hear all things marketing trends and tactics. 

Megan Collins

Product Marketing, Salesforce

Conor has a long history in the radio broadcasting and audio production industry, with almost a decade of experience at non-commercial educational and commercial stations. He joined The Marketing Cloudcast team during his internship with Salesforce in 2018 and currently works full-time as a Data Strategy Analyst for Salesforce after graduating from Indiana University in 2019.

Conor Wiegmann

Analyst, Data Strategy, Salesforce

Tina is the Director of Product Marketing at Salesforce. She's spent the last 15+ years working for technology companies leading global transformation efforts in the US, Europe, Asia, and Australia.

She has a passion for international marketing and leading growth across emerging markets. She's a co- host on the award winning podcast the Marketing Cloudcast and currently lives in Sydney, Australia.

Tina Rozul

Director of Product Marketing, Salesforce

Today’s conversation is with Megan Collins, Product Marketing Manager at Salesforce, Tina Rozul, Director of Product Marketing at Salesforce, and Conor Wiegmann, a Data Strategy Analyst at Salesforce. Megan and Tina are the hosts, and Conor helps produce the podcast Marketing Cloudcast for Salesforce. Even though they all live and work in different cities and time zones, they are all passionate about creating the podcast. At the core, the message of the show is marketers helping other marketers, and they have continued working towards this goal even during the pandemic. Tina, Megan, and Conor believe that it is important to create structure and identify a vision for the podcast in order to be successful. Megan and Tina discuss being intentional and paying attention to what’s happening in the world so your show can stay relevant. Conor also talks about empathizing with your audience and working to provide value to your listener and not just your company. Hear about how to find the passion behind your podcast and determine the goals, vision, and purpose of your show in today's conversation.

Finding the Passion Behind Your Podcast with Salesforce's Tina Rozul, Megan Collins and Conor Wiegmann

Today’s conversation is with Adam Blye, the Marketing Manager of Rubino & Liang Wealth Partners. He works on two podcasts that discuss financial and retirement planning titled, “After the Paycheck” and “Just Don’t Lose the Money.” Throughout his career in marketing, Adam has focused on the importance of understanding and connecting with his audience. He believes it is important to approach podcasting as a way to help and educate people using the expertise your brand or company has. At Rubino & Liang Wealth Partners, podcasting is used as a format to answer customers' questions and explain complex topics. For Adam, it is important to humanize your brand and speak authentically about what your audience needs to know in order to have a successful show.

Hear about how to utilize your expertise in your podcast and help and educate your audience in today's conversation.

Key Takeaways:
🎙 2:56-3:51: Connecting with a larger audience and building your brand through your podcast
📈 7:42-9:26: Understanding how your show is going to succeed by looking at your analytics
🔗 9:51-11:28: Utilizing your podcast as a way to connect with your audience during the pandemic
🗣 12:22-13:21: Speaking authentically about what your audience needs to know and creating a connection
🧑🏻‍🤝‍🧑🏽16:50-17:14: Focusing on helping and educating your audience in your show
🎧18:37-19:48: Fitting your podcast into the rest of the content you are creating for your brand
🧑‍💻 19:56-21:24: Identifying questions your audience is asking and focusing your show around those topics
👨‍👩‍👧‍👦 22:23-22:47: Developing your show with the focus of helping others, not just selling your brand

Related Resources:
Adam Blye's LinkedIn: https://www.linkedin.com/in/adampblye/
Rubino & Liang Wealth Partners' Website: https://rlwealthpartners.com/
Rubino & Liang Wealth Partners' Media: https://rlwealthpartners.com/media/
After the Paycheck Podcast: https://listen.casted.us/public/37/After-The-Paycheck-8c0829ef/episodes
Just Don't Lose the Money Podcast: https://listen.casted.us/public/37/Just-Don't-Lose-The-Money-Podcast-6e3d6868

Graduating Framingham State College with a B.A. In Communications, Adam quickly discovered his passion for helping small businesses develop a process/strategy to grow and stand out from their competition. 

With over 10 years of experience in working with an array of industries to help businesses with their marketing and promotions needs, Adam’s ability to explain the value of strategic marketing led to an invitation to the Microsoft N.E.R.D. Center in Cambridge in 2012 to present on the importance of measuring marketing efforts.

When not discussing strategic marketing plans, Adam enjoys going to music shows and spending time with his wife, daughter, and pets.

Adam Blye

Marketing Manager, Rubino & Liang Wealth Partners

Today’s conversation is with Adam Blye, the Marketing Manager of Rubino & Liang Wealth Partners. He works on two podcasts that discuss financial and retirement planning titled, “After the Paycheck” and “Just Don’t Lose the Money.” Throughout his career in marketing, Adam has focused on the importance of understanding and connecting with his audience. He believes it is important to approach podcasting as a way to help and educate people using the expertise your brand or company has. At Rubino & Liang Wealth Partners, podcasting is used as a format to answer customers' questions and explain complex topics. For Adam, it is important to humanize your brand and speak authentically about what your audience needs to know in order to have a successful show. Hear about how to utilize your expertise in your podcast and help and educate your audience in today's conversation.

Educating and Helping Your Audience Through Your Podcast with Rubino & Liang Wealth Partners' Adam Blye 

Today’s conversation is with Mark Kilens, the Vice President of Marketing at Drift. Mark focuses on the content and community side of marketing and believes that podcasting is a cornerstone piece of content. Throughout his career in marketing, Mark has looked at podcasting as a storytelling function that can help his business educate its customers through an experience. He talks about using a podcast to unify the story across your content, customer experience, and life cycle. For Mark, it’s important to think about how your podcast fits into your brand’s overall strategy, and use your podcast as a resource for future content. Mark believes podcasting is an amazing learning tool, and the key to creating a successful podcast is passion.

Hear about the power of learning and storytelling in your podcast and how you can build a community around your show in today's conversation.

Key Takeaways:
🧠 3:27-5:18: Using the power of storytelling and learning to create an engaging podcast
💡 6:21-8:01: Thinking about your podcast as a great resource and inspiration for future content
🔥 11:57-13:00: Finding the passion and foundation for your podcast
👨‍👩‍👧‍👦 14:27-16:45: Creating your overall content marketing strategy by starting with your audience
🗣 17:32-19:41: Sharing knowledge, voices, and experiences and building a community through your podcast
🧑‍💻 20:22-22:00: Looking at your podcast as a cornerstone piece of content and an asset for your business
🎙 26:59-28:38: Figuring out what you are trying to do as a business before starting your podcast

Related Resources:
Mark Kilens’ LinkedIn: https://www.linkedin.com/in/markkilens/
Drift Podcasts: https://www.drift.com/insider/podcasts/
Drift’s Flagship Podcast Seeking Wisdom: https://seekingwisdompodcast.drift.com/public/13/Seeking-Wisdom-22c38a4d
Casted Podcast with Drift CMO Tricia Gellman: https://www.casted.us/blog/how-drift-reimagined-events-with-tricia-gellman
Drift Insider Website: https://www.drift.com/insider/
Casted Podcast with Dave Genhart (Creator & Former Host of Drift’s Seeking Wisdom): https://www.casted.us/blog/how-to-stop-making-excuses-and-start-your-podcast-privy-dave-gerhardt

Mark Kilens is VP of Content and Community at Drift where he leads the content, events, creative, and L&D teams.

Prior to joining Drift, he served as VP and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. 

From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated millions of people and created a best-in-class hub for marketing and sales content and training.

When he’s not at Drift, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.

Mark Kilens

VP, Content & Community, Drift

Today’s conversation is with Mark Kilens, the Vice President of Marketing at Drift. Mark focuses on the content and community side of marketing and believes that podcasting is a cornerstone piece of content. Throughout his career in marketing, Mark has looked at podcasting as a storytelling function that can help his business educate its customers through an experience. He talks about using a podcast to unify the story across your content, customer experience, and life cycle. For Mark, it’s important to think about how your podcast fits into your brand’s overall strategy, and use your podcast as a resource for future content. Mark believes podcasting is an amazing learning tool, and the key to creating a successful podcast is passion. Hear about the power of learning and storytelling in your podcast and how you can build a community around your show in today's conversation.

The Power of Learning and Storytelling in Your Podcast with Drift’s Mark Kilens

Today’s conversation is with Holly Enneking, the Vice President of Marketing and Alliances at Lev. One of the shows she works on at Lev is the marketing podcast, “In The Clouds.” Throughout her career in marketing, Holly has balanced structure and creativity to create the most opportunity in her work. She believes it is important to approach podcasting with an open mind and be open to collaboration and ideas from anywhere. On the other hand, she also believes that it’s important to provide structure to your show and have a clear perspective of your goals. At Lev, content is the core of her strategy, and she uses it to differentiate Lev from the rest of the market and build the brand’s voice. For Holly, podcasting is an excellent way to meet people where they are and create another touchpoint with your customers.

Hear about how to create freedom within a framework for your podcast and learn how to add structure, consistency, and energy to your show in today's conversation.

Key Takeaways:
🎙 3:14-4:46: Starting a podcast because some employees have stories they want to tell
🧑‍💻 5:13-8:31: Building a content strategy around your creating another touchpoint with your customers
📈 9:14-10:06: Finding collaboration and building trust between the marketing and sales team
⚡10:32-13:33: Adding structure, energy, and consistency to your podcast
🦠 15:04-17:14: Pivoting your show’s strategy in 2020 with COVID-19 and quarantine
🗣 17:14-18:53: Creating your brand’s voice through your podcast and making these digital experiences personal
🧠 21:18-22:00: Approaching your podcast with an open mind and being open to collaboration
🧱22:00-23:08: Providing structure to your show and having a clear perspective of what you want to do

Related Resources:
In The Clouds Podcast | Marketing in a Pandemic: https://insights.levdigital.com/podcast/live-podcast-marketing-in-a-pandemic
Lev Website: https://levdigital.com/
Resources from Lev: https://insights.levdigital.com/trending-now

Holly Enneking is the Vice President of Marketing & Alliances at Lev. In her role, she loves amplifying the #LevLife brand and helping fellow marketers understand how a consultancy like Lev can help them maximize their investment in Salesforce. She’s as Type A as it gets, and there’s nothing she enjoys more than crossing things off a well organized “To Do” list. Outside of work, she’s usually speed-reading anything she can get her hands on, watching obscure British television, or spending quality time with her husband and two kids.

Holly Enneking

VP of Marketing & Alliances, Lev

Today’s conversation is with Holly Enneking, the Vice President of Marketing and Alliances at Lev. One of the shows she works on at Lev is the marketing podcast, “In The Clouds.” Throughout her career in marketing, Holly has balanced structure and creativity to create the most opportunity in her work. She believes it is important to approach podcasting with an open mind and be open to collaboration and ideas from anywhere. On the other hand, she also believes that it’s important to provide structure to your show and have a clear perspective of your goals. At Lev, content is the core of her strategy, and she uses it to differentiate Lev from the rest of the market and build the brand’s voice. For Holly, podcasting is an excellent way to meet people where they are and create another touchpoint with your customers. Hear about how to create freedom within a framework for your podcast and learn how to add structure, consistency, and energy to your show in today's conversation.

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ABOUT THE SHOW

Lindsay Tjepkema

Co-founder and CEO of Casted.