Casted

Like many of you, we've had to shift our marketing efforts here at Casted. In doing that, we had an opportunity to chat with marketing leaders about how their teams are adjusting & adapting strategies during this crisis and we're bringing that to you in Season 3 of The Casted Podcast! It's awesome to hear some of the amazing things teams are accomplishing during this unprecedented time. Check out our first episode, Rethinking Audience Engagement with Gina Hortatsos from Logicgate.

Season 3 of The Casted Podcast is here! In Season 3, you will hear from CMOS and marketing leaders as they are experiencing this whole situation right along with all of you. Hear as they are rethinking their strategies, retooling their messaging, allocating their event budgets differently or even taking their events online and working with their teams and other departments in new ways.
We're first going to hear from Gina Hortatsos of Logicgate as she shares how she and her team made the move to remote work, what metrics she's watching today, how that's changing over time, and her strategy and how it's adopting in this new state of normal.

Rethinking Audience Engagement with Gina Hortatsos

Season 3 is here!

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The Casted Podcast

We talk a lot about authentic conversations. They're the lifeblood of relationships, which means they're the foundation really great marketing. And now, more than ever before, at least in most of our careers, authenticity and relationships and connections, they really matter. Which is why we're so excited about this episode of The Casted Podcast. In the final episode of Season 3, we talk to Andy Culligan, CMO at Leadfeeder about his life as a CMO in the midst of a pandemic. He and his team have been working to bring brand awareness and demand generation together since he joined the company. When the pandemic hit, Andy knew his team needed to stay the course but become a helping hand to Leadfeeder's audience. Listen in to hear how his team has continued executing their original strategy... but faster. And how their team managed to drive 7500 webinar registrants in just six weeks. This is an episode you don't want to miss! 

In the final episode of Season 3, we talk to Andy Culligan, CMO at Leadfeeder about his life as a CMO in the midst of a pandemic. Listen in to hear how his team has continued executing their original strategy... but faster. And how their team managed to drive 7500 webinar registrants in just six weeks. This is an episode you don't want to miss!

How Leadfeeder is Marrying Demand with Brand with Andy Culligan

When the world gives you a pandemic, make messaging that is still relevant and meaningful to your audience. That's right. We're a few weeks into this quarantine and one thing remains the same today as it did when the pandemic hit, as well as long, long, long before that. Empathy. Know your audience and what is important to them and empathize with them. That's always been important, but now more than ever, it's critical. I'm Lindsay Tjepkema, CEO and co- founder of Casted, the first and only marketing platform built around branded podcasts. And this is our podcast. Here in season three of the Casted podcast, we're talking with CMOs and marketing leaders to see how they're rethinking their marketing strategies in light of the COVID- 19 crisis. I'm hearing inspiring stories from leaders and teams around the world who are taking this as an opportunity to explore new ways to serve and connect with their audiences. And today we're hearing from James Kessinger, the CMO of Hushly, the company that helps you leverage your content to strengthen your relationships with your audiences all the way through to that critical conversion point. He and his team have looked for ways to serve their audiences today in ways that will serve the Hushly brand longterm. So listen in to James, as he explains how a company that is built around conversions has managed to maintain connection in the time of COVID- 19.

In today's episode, James Kessinger, CMO at Hushly, discuss how him and his team have looked for ways to serve their audiences today in ways that will serve the Hushly brand longterm. So listen in as he explains how a company that is built around conversions has managed to maintain connection in the time of COVID- 19.

Maintaining Connection with Hushly's James Kessinger

When your content strategy isn't what your audience wants to hear from you, when the topics you planned to cover no longer resonate, when a global pandemic changes everything, not only for you, but also, obviously, for your audience, what exactly do you do? And perhaps more fittingly here, what exactly do you say? When your job, or maybe even your business is content, what does that pivot look like? Today, we're hearing from Joe Lazauskas who heads up marketing at Contently, a company many of you know and love, and they serve both marketing leaders, inside companies, and also freelance content creators. Although his audiences are closely related, they're very different, which Joe knows, and strategically works accordingly as you'll hear. Listen and learn from Joe as he shares an interesting behind-the-scenes look at the content strategy of Contently, as well as incredibly tactical and helpful advice on how to stay nimble with your own content marketing efforts amidst, well, this uncertain time we're all navigating right now.

Listen and learn from Joe Lazauskas, who heads up marketing at Contently, as he shares an interesting behind-the-scenes look at the content strategy of Contently, as well as incredibly tactical and helpful advice on how to stay nimble with your own content marketing efforts amidst, well, this uncertain time we're all navigating right now.

Contently: Building Trust Through Thoughtful Content with Joe Lazauskas

In the midst of any crisis many of us have been given the same advice: Look for the good. Seek out the silver lining. And while it can really feel impossible to see the positives in all that is happening right now, when we are speaking specifically about business and even more specifically about marketing, there are some glass-half-full things that can come from this time of crisis and uncertainty. Things we might even be able to carry with us after the crisis has passed. Today, we’ll hear from Ellie Mirman, CMO of Crayon. Ellie shares how she and her team are rethinking their marketing strategy, working together in this crazy time, and finding the silver lining in it all.

Today, we’ll hear from Ellie Mirman, CMO of Crayon. Ellie shares how she and her team are rethinking their marketing strategy, working together in this crazy time, and finding the silver lining in it all.

Content: The Swiss Army Knife of Crayon's Marketing Strategy with Ellie Mirman

Today we’re hearing from Heather Zynczak, the CMO of Pluralsight, a company that offers a variety of video training courses for software developers, IT administrators, and creative professionals. Heather’s energy and enthusiasm is so refreshing and motivating right now, as you’ll soon hear. She eagerly shares a couple of initiatives that Pluralsight quickly launched as this crisis started to emerge to really serve its audience.

Listen and learn from Heather as she shares the massive projects - including one called #FreeApril - she and her team jumped into without a whole lot of hesitation - simply because they knew it was the right thing to do - both for the audience and for the company.

Today we’re hearing from Heather Zynczak, the CMO of Pluralsight. Listen and learn from Heather as she shares the massive projects she and her team jumped into without hesitation - simply because they knew it was the right thing to do - both for the audience and and for the company.

How Pluralsight Put Connection First with Heather Zynczak

Today we’re learning from the CMO of one of the hottest brands in B2B - that’s Tricia Gellman, the CMO of Drift. She shares openly about how she and the executive team at this big, bold, beloved, fast-growing SaaS company saw down and around the corner in this unprecedented time to act quickly for the health of the team - AND for the business.

Listen in as Tricia talks about the hard conversations they had early on, and also the creative innovative thinking that came as a result - and what state of mind you should have to do the same.

Listen in as Tricia Gellman of Drift talks about the hard conversations they had early on, and also the creative innovative thinking that came as a result - and what state of mind you should have to do the same.

How Drift Reimagined Events with Tricia Gellman

Marketing in the time of coronavirus. To say that we are in uncharted territory is an understatement to say the least. None of us has been here before. No other crisis has been quite the same as this one and as marketers, it presents its own set of unique challenges. How are you supposed to reach out to and engage with your audience in a time like this? With your strategy overhauled your events canceled, your campaigns up in the air. What is a marketer to do now? And where do we go from here?

We, like many of you, are pivoting our marketing efforts here at Casted in response to what's happening in the world today with COVID-19 crisis. As all of these changes started to bubble up, our team and I asked the same question that so many of you did. How can we help? It was and is so important to us wage seek first and foremost to bring you value and help you, our audience, navigate these uncharted waters. So what we're doing in the very best way we know how is starting with authentic conversations. 

That's why we're starting season 3 of The Casted Podcast right here today. We're starting with this episode where you will hear from CMOS and marketing leaders as they are experiencing this whole situation right along with all of you. Hear as they are rethinking their strategies, retooling their messaging, allocating their event budgets differently or even taking their events online and working with their teams and other departments in new ways.

We're first going to hear from Gina Hortatsos of Logicgate as she shares how she and her team made the move to remote work, what metrics she's watching today, how that's changing over time, and her strategy and how it's adopting in this new state of normal.

RECENT EPISODES

ABOUT THE SHOW

Lindsay Tjepkema

Co-founder and CEO of Casted.