Casted

This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, <a href="https://podcast.moralesgroup.net/public/36/No-Milk-No-Sugar-63d0c5c4" rel="noopener noreferrer" target="_blank">No Milk No Sugar</a>, benefits his business. Seth will give us insight into the CEO perspective that can help you strategize your marketing initiative. He shares the different ways to utilize your podcast such as building community, and using your podcast content on multiple platforms. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value.

Regarded as one of the leading staffing executives in recruiting today. Currently Chief Executive Officer at Morales Group. Before that I did sales, marketing, and operations at Morales Group 15+ years.

Seth Morales

CEO at Morales Group, Inc

This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, No Milk No Sugar, benefits his business. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value.


Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales

The Casted Podcast

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Podcast

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Tune in to learn from people who have created successful podcasts.

This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, <a href="https://podcast.moralesgroup.net/public/36/No-Milk-No-Sugar-63d0c5c4" rel="noopener noreferrer" target="_blank">No Milk No Sugar</a>, benefits his business. Seth will give us insight into the CEO perspective that can help you strategize your marketing initiative. He shares the different ways to utilize your podcast such as building community, and using your podcast content on multiple platforms. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value. Key Takeaways:4:48 - 5:20 ♻️ Creating Content That Can be Used in Different Ways, On Different Platforms5:44 - 6:45 🧱 Podcasting Helps Build Community and Drive Value8:20 - 9:35 🏃🏻 This is a Marathon Not a Sprint12:24 - 13:31 🎇 Connections and Relationships are the Most Valuable Result of Networking24:24 - 26:03 💡 Divide and Conquer - Having the Necessary Support to Run a Podcast

This week we have Joshua Wales of Janes on our show. Josh is the Senior Marketing and Events Co-ordinator and is here to discuss his podcast, <a href="https://www.janes.com/intelligence-resources/open-source-intelligence-podcasts" rel="noopener noreferrer" target="_blank">The World of Intelligence</a>. He shares how he measures success and brand awareness, including to get biggest reach possible, you must meet what the audience is interested in with content diversity. Listen now to hear Josh share how critical guest networking is for his podcast, plus a look into OSINT, an Open Source Intelligence Community that focuses on sharing information with others. Key Takeaways:04:18 - 05:27 🔍 Podcasts Continue to Grow, and More Niche Subjects are Being Explored07:05 - 08:13 💻 Open Source Intelligence Community - A Place to Share Information10:21 - 11:14 📈 Tracking Growth and Success - A Combination of Brand Awareness and Lead Generation12:41 - 13:39 🏆 Continuously Sharpen the Difference to Stay Ahead17:10 - 18:32 💡Advice From Josh - Components That Can Help Enrich Content

Joshua Wales is an innovation marketer specializing in digital content marketing and events. He has experience in producing and promoting both webinar, podcast and event solutions for businesses. He is Senior Marketing and Events Co-ordinator at Janes.

Joshua Wales

Senior Marketing and Events Co-ordinator at Janes

This week we have Joshua Wales of Janes on our show. Listen now to hear Josh share how critical guest networking is for his podcast, plus a look into OSINT, an Open Source Intelligence Community that focuses on sharing information with others.


Sharpening the Difference with Janes' Joshua Wales

This week, Kelly Wilson and Zac Darnell join the podcast! These two work at SEP, where they were faced with the challenge to pivot their marketing strategy in the midst of the pandemic. This new strategy includes their podcast, <a href="https://sep.com/software-development-resources/software-development-podcast/" rel="noopener noreferrer" target="_blank">Behind the Product</a>, where they take a look into the making of software products. They combine Zac's passion and Kelly's marketing skills to bring in brilliant guests that help them produce valuable content to their community. Listen now and hear how they've put it all together, and show just how powerful a podcast can be for marketing. Key Takeaways:10:25 - 11:27 🚫 Don't Sign Up For Too Much Up Front13:11 - 14:14 📚 We Want to Tell a Story, and We Want Listeners to Learn Something14:24 - 15:36 💡 Who Can We Have Great Conversations With?24:24 - 25:15 🔑 Be Receptive, Pay Attention, Willingness to Try New Things27:11 - 27:49 😱 Don't Let Fear Stop You28:39 - 29:34 🎧 Be Sure to Listen and Learn Other Podcasts

Marketing and communications professional with an expertise in event planning, internal communications and branding.
Specialties: Branding and identity, event planning, acquisitions, employee communications.

Kelly Wilson

Director of Marketing & Public Relations at SEP

Strategic and tactical product leader with a startup mindset. Over 15 years of diverse, industry experience in a variety of fast-paced organizations. Adept at creating and leading people focused, process driven, and technically aligned teams through disciplined approach, individual empowerment, and shared vision. Proven track record of aligning technical and business initiatives to deliver differentiating value.

Zac Darnell

Host of Behind The Product, Corporate VC, Product Development Leader

This week, Kelly Wilson and Zac Darnell join the podcast! Listen now and hear how they've put it all together, and show just how powerful a podcast can be for marketing. 


Bringing a Podcast to Life with SEP's Kelly Wilson and Zac Darnell

Today's conversation is with Dana Iskoldski, Corporate Communications Manager at BlueCat. Dana discusses the hurdles of having a podcast, Network Disrupted, and getting people to talk about IT. Luckily, Dana had a clear strategy for the podcast, including how to get the right guests to appear on the show to help generate valuable content. Tune in now to hear about some of the lessons Dana has learned while being an integral part of putting their podcast together. Key Takeaways:10:45 - 11:52 🔍 Searching for the Right Guest15:28 - 16:28 🏋🏼‍♀️ Tips on Building Up Your Show19:42 - 20:50 💨 Going with the Flow23:30 - 24:07 ♻️ Repurposing Content26:12 - 27:16 🏆 Take Little Victories

Dana Iskoldski runs Corporate Communications at BlueCat, a B2B IT software company based in Toronto, Canada. There, she helps the company make friends in its industry with initiatives like the Network Disrupted podcast, community-focused events, and more. In her free time, she leads strategic communications for TEDxToronto, takes long walks, and plays tennis when the weather’s nice.

Dana Iskoldski

Corporate Communications Manager

Today's conversation is with Dana Iskoldski, Corporate Communications Manager at BlueCat. Tune in now to hear about some of the lessons Dana has learned while being an integral part of putting their podcast together.


Turning a Conversation Into Valuable Content with BlueCat's Dana Iskoldski

This week, Jillian MacNulty discusses multimedia content and how it fits in everywhere. Jillian is the Content Marketing Manager at Terminus, where she has a video series, The Roof. This series was born during the pandemic to help bring back polished video content combined with an authentic speaking element, to grab people’s attention. Listen now to learn how Jillian has built not only a community and audience, but a fan base, and how she made a climbing into a dumpster a successful video! Key Takeaways:06:54 - 07:34 🔥 How Jillian Decided to Get in a Dumpster12:31 - 12:52 😌 Stay Humble, Continue to Improve15:54 - 16:40 🎥 The Terminus Cinematic Universe17:26 - 17:55 🚀 Brand Drives Demand19:21 - 20:29 🤝 Middle Ground for Podcasting and Video20:58 - 21:33 😎 Common Ground in Community24:31 - 25:48 🔆 Advice From Jillian

Jillian creates fun, engaging, and educational content experiences that elevate the Terminus brand. When she’s not pitching crazy new content ideas to her Terminus colleagues, you’ll likely find her laughing too loudly or passionately explaining why the movie Mamma Mia: Here We Go Again is one of the best sequels of all time.

Jillian MacNulty

Content Marketing Manager

This week, Jillian MacNulty discusses multimedia content and how it fits in everywhere. Listen now to learn how she has built not only a community and audience, but a fan base, and how she made a climbing into a dumpster, a successful video!


Changing the World of B2B Marketing with Terminus' Jillian MacNulty

On this week's episode, we have Daniel Allard, Senior Video Producer of <a href="https://www.vanillasoft.com/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">VanillaSoft</a>, who is our first video producer on the show! Though he works behind the camera now, he started with a love for drama and improv and eventually transitioned into video production, going back and forth between broadcast and corporate video productions. Listen now and hear Daniel share how you can make the most out of the shows we create. Key Takeaways:07:19 - 07:33 🫀 Video is More Than Just Video09:17 - 10:01 🗣 Clear Audio is Important11:21 - 12:03 🧰 Advice on Conveying Emotion13:50 - 14:37 💥 Passion Within Conversations on Camera19:08 - 19:39 ♻️ Reusing Material22:52 - 23:20 🔆 Tip From Daniel

The use of media and technology allows us to connect and communicate with people in unique and creative ways. Daniel is passionate about leveraging technology to share information and enjoy collaborating with teams to provide cutting edge communications support. He is at his best when crafting multimedia endeavors that empower others to achieve their goals and tell their stories.

Daniel Allard

Media Production and Communications Professional

On this week's episode, we have Daniel Allard, Senior Video Producer of VanillaSoft, who is our first video producer on the show! Listen now and hear Daniel share how you can make the most out of the shows we create.


Upgrade Your Video Production Game with VanillaSoft's Daniel Allard

This week we have Camberlyn Sparks and Brett Linkletter from Misfit Media. Brett is the CEO &amp; Co-Founder, and Camberlyn is their Digital Marketing Coordinator. Lindsay talks with both of them about driving your business and your strategy forward. Tune in to hear their amazing tactic that helped extend the reach of their show, <a href="https://listen.restaurantmisfits.com/public/66/Restaurant-Misfits-794f51b0" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Restaurant Misfits</a>. Key Takeaways:6:07 - 6:54: 💡 Pivoting the Business Because of Covid8:48 - 9:44: ♻️ Repurposing Content11:35 - 11:55: 👸🏽 Own Your Space13:39 - 14:05: 🎥 Using Video to Reach More Customers19:55 - 21:21: ⚡️Connecting Industry Leaders27:58 - 28:35: 🧩 New Social Media Strategy32:04 - 32:47: 👷🏽‍♀️Importance of Building an Audience

Camberlyn Sparks is an accomplished Marketing Coordinator at Misfit Media. Her passion to connect people and ideas through digital marketing has always been a driving factor in her career. Camberlyn's expertise lies in her ability to translate a brand's mission, audience needs and business goals into compelling content that drives results. Her experience delivering digital marketing strategies for both paid and organic social media as well as synthesizing email marketing, public relations, and brand activation to reach and engage customers has made her an integrated marketing communications expert. Everyday she reminds herself to "never stop learning."

Camberlyn Sparks

Digital Marketing Coordinator

Brett Linkletter is the CEO & CoFounder of Misfit Media. He has an aggressive willingness to take on new challenges and a strong understanding of scaling a business from scratch. His vision is to disrupt the restaurant marketing space by empowering business owners with predictable, scalable marketing strategies so they can grow their business based on insights and data, versus guesswork and course correction. Brett’s specialty lies in creative content creation, brand messaging, social media growth hacking, and business development. His biggest role model and lifetime hero is his great grandfather, Art Linkletter, who was a famous TV personality and businessman.

Brett Linkletter

CEO & Co-Founder

This week we have Camberlyn Sparks and Brett Linkletter from Misfit Media. Lindsay talks with both of them about driving your business and your strategy forward!


RECENT EPISODES

SEASON 6

ABOUT THE SHOW

The Casted Podcast

Lindsay Tjepkema

Co-founder and CEO of Casted.

RECENT EPISODES

SEASON 6

Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales

Sharpening the Difference with Janes' Joshua Wales

Bringing a Podcast to Life with SEP's Kelly Wilson and Zac Darnell

Turning a Conversation Into Valuable Content with BlueCat's Dana Iskoldski

Changing the World of B2B Marketing with Terminus' Jillian MacNulty

Upgrade Your Video Production Game with VanillaSoft's Daniel Allard

Restaurant Marketing During the Pandemic with Misfit Media's Brett Linkletter and Camberlyn Sparks

ABOUT THE SHOW

The Casted Podcast

Lindsay Tjepkema

Co-founder and CEO of Casted.