EPISODE 10 | 32:34 min
How to Scale Authenticity with Meg Johnson of OpenView
If there’s one thing we’ve learned from today’s social media landscape, it’s this - people crave authenticity.
Meg Johnson, Manager of Creative Strategy at OpenView, believes that the key to building a genuine connection with your audience is through being vulnerable and building trust over time.
“The first step to resonating is creating some sort of connection over a shared memory or a shared story - a vision.”
Here are some highlights from the conversation with Meg:
🤔 3:12 - 4:59 Is authenticity scalable?
👩🔬 12:07 - 13:47 How to test and refine content
😎 25:09 - 29:18 Being confidently yourself with your audience
