Casted

Welcome back to Season 7 of The Casted Podcast. In this episode, Casted's Senior Customer Success Manager, Katie Nehrenz, talks with Sam Balter, Director of Media Content at ZoomInfo. Sam discusses his shift from audio to video podcasting and how YouTube is a crucial channel for his social media strategy. He also shares how his "social-first" approach helped strengthen ZoomInfo's presence across multiple social platforms. Listen now, and stay tuned for the Q&amp;A portion where our TCP listeners ask Sam a few content marketing questions.

Sam is the Director of Media Content at ZoomInfo, and one of the hosts of Talk Data to Me. Sam is a content veteran with experience at places such as HubSpot. He now manages a team of writers, produces independent research that has appeared in places such as Business Insider and Vancouver Business Journal, and he hosts, produces, and edits the Talk Data to Me podcast.

Sam Balter

Director of Content Marketing, ZoomInfo

ZoomInfo's Director of Media Content, Sam Balter, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss his shift from audio to video podcasting and how a "social-first" approach can strengthen your social media presence.


Creating the Right Content for the Right Channel with ZoomInfo’s Sam Balter

The Casted Podcast

Solution

Podcast

Blog

Tune in to learn from people who have created successful podcasts.

PingPong's Partnership Marketing Manager, Ryan Cramer joins Casted's Customer Success Manager, Clay Mosley to discuss how Ryan uses video and podcasting to build an engaging e-commerce community and amplify all the content he creates. Key Takeaways:🎤 03:18&nbsp;-&nbsp;05:46 How PingPong got started in podcasting🧩 06:06&nbsp;-&nbsp;07:50 Advice for creating a podcast💥 10:20&nbsp;-&nbsp;12:56 How to amplify your content across various platforms🎉 18:30&nbsp;-&nbsp;20:56 What stands out about Casted🔥 21:18&nbsp;-&nbsp;22:48 How Casted's integration with YouTube can impact workflow💡 27:31&nbsp;-&nbsp;28:52 Strategies for efficiency: Make your time valuable in different ways

I have worked for various companies in the eCommerce/Amazon space for 6+ years, specializing in partnerships, marketing, business development, and branding. My diverse background and expertise has allowed me to grow businesses of all kinds in the eCommerce and Amazon world. Currently, my focus is content marketing and partnering with brands and service providers in the Amazon & eCommerce space. I've appeared on multiple podcasts and webinars, sharing best practices and topics across a variety Amazon related areas.

Ryan Cramer

Partnership Marketing Manager, PingPong

Learn how PingPong's Partnership Marketing Manager, Ryan Cramer leaned into video and podcasting to share knowledge with internal colleagues and how he grew the show into a powerful brand awareness channel.


Partner and Influencer Marketing via Podcasting with PingPong’s Ryan Cramer

PingPong's Partnership Marketing Manager, Ryan Cramer joins Casted's Customer Success Manager, Clay Mosley to discuss how Ryan uses video and podcasting to build an engaging e-commerce community and amplify all the content he creates.


Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. Key Takeaways:👏 06:33&nbsp;-&nbsp;08:28 - Delivering value to existing and potential customers quickly🎉 12:44&nbsp;-&nbsp;15:36 - Utilizing content for more than just social posts💡 20:50&nbsp;-&nbsp;23:06 - Tips for pivoting from in-person events to virtual🧩 26:03&nbsp;-&nbsp;27:33 - Having the ability to house and amplify content all under one roof🔮 29:35&nbsp;-&nbsp;31:37 - What the future of content marketing looks like

With a unique understanding of how to create growth from operations in his experience as a consultant, marketer, and salesperson, Rowan has 15 years in marketing/selling both Planning and Marketing/Sales Operations solutions. He's worked at high-growth start-ups and has been a key influencer in large multi-billion dollar organizations, delivering high value to his teams through powerful content and deep understanding of how to communicate to buyers.

Rowan Tonkin

Chief Marketing Officer, Planful

Vicky comes from an extensive background in theatre, music and performance, which began about six years ago when she obtained her degree in Performance from one of the most prestigious theatre programs in the country. She's spent the duration of her career cultivating a deep love for the creative process and storytelling through various mediums.

Vicky Houser

Corporate Marketing Specialist, Planful

Learn how Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser, threw a big event, captured a bunch of content, and then used that content to fuel a podcast and their content marketing strategy.


When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin & Vicky Houser

Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. 



Gong's Senior Content Marketing Manager, Jordan Feise joins Casted’s Customer Success Manager, Clay Mosley to share how podcasting fits into her brand’s content marketing strategy and specifically, how Gong’s Reveal show has grown its audience to over 100,000 in less than two years. Key Takeaways🎧 04:18&nbsp;-&nbsp;04:58 - Content Marketer turned Podcaster 🗣 08:10&nbsp;-&nbsp;09:31 - How to Promote Messages, not Products👂 13:02&nbsp;-&nbsp;14:49 - Listen to the Customer's Voice in an Unfiltered Way💡 23:22&nbsp;-&nbsp;25:00 - Create Content by Consuming Content❓ 25:08&nbsp;-&nbsp;26:08 - What is Social Listening?⏲ 27:47&nbsp;-&nbsp;28:42 - A Tool that Saves Time

Jordan is a marketing leader with a track record of growing venture-backed B2B start-ups in the revenue, marketing, HR, and legal spaces. She has 7 years of experience executing content strategy, branding initiatives, influencer marketing, field marketing, and integrated campaigns.

Jordan Feise

Senior Content Marketing Manager, Gong

Learn how podcasting fits into Gong's content marketing strategy and how Sr. Content Marketing Manager, Jordan Feise grew the Reveal audience to over 100,000 in less than two years.


Building a 100K Audience in Less Than Two Years with Gong's Jordan Feise

Gong's Senior Content Marketing Manager, Jordan Feise joins Casted’s Customer Success Manager, Clay Mosley to share how podcasting fits into her brand’s content marketing strategy and specifically, how Gong’s Reveal show has grown its audience to over 100,000 in less than two years.


Welcome to Season 7 of The Casted Podcast. This season, we're mixing things up a bit. Not only are we bringing in some fresh new faces to host, but with the love we've had for our last two seasons, we are turning The Casted Podcast into a show that focuses solely on our customers. So join Casted's own Katie Nehrenz, Cara Holm, Clay Mosely, and Thatcher Rouse as they chat with some of our amazing customers on how they're using audio and video content to grow their business.

Welcome to Season 7 of The Casted Podcast. This season, we're mixing things up a bit. Not only are we bringing in some fresh new faces to host, but with the love we've had for our last two seasons, we are turning The Casted Podcast into a show that focuses solely on our customers. So join Casted's own Katie Nehrenz, Cara Holm, Clay Mosley, and Thatcher Rouse as they chat with some of our amazing customers on how they're using audio and video content to grow their business.


Introducing Season 7 of The Casted Podcast

This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, <a href="https://podcast.moralesgroup.net/public/36/No-Milk-No-Sugar-63d0c5c4" rel="noopener noreferrer" target="_blank">No Milk No Sugar</a>, benefits his business. Seth will give us insight into the CEO perspective that can help you strategize your marketing initiative. He shares the different ways to utilize your podcast such as building community, and using your podcast content on multiple platforms. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value. Key Takeaways:4:48 - 5:20 ♻️ Creating Content That Can be Used in Different Ways, On Different Platforms5:44 - 6:45 🧱 Podcasting Helps Build Community and Drive Value8:20 - 9:35 🏃🏻 This is a Marathon Not a Sprint12:24 - 13:31 🎇 Connections and Relationships are the Most Valuable Result of Networking24:24 - 26:03 💡 Divide and Conquer - Having the Necessary Support to Run a Podcast

Regarded as one of the leading staffing executives in recruiting today. Currently Chief Executive Officer at Morales Group. Before that I did sales, marketing, and operations at Morales Group 15+ years.

Seth Morales

CEO at Morales Group, Inc

This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, No Milk No Sugar, benefits his business. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value.


Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales

This week we have Joshua Wales of Janes on our show. Josh is the Senior Marketing and Events Co-ordinator and is here to discuss his podcast, <a href="https://www.janes.com/intelligence-resources/open-source-intelligence-podcasts" rel="noopener noreferrer" target="_blank">The World of Intelligence</a>. He shares how he measures success and brand awareness, including to get biggest reach possible, you must meet what the audience is interested in with content diversity. Listen now to hear Josh share how critical guest networking is for his podcast, plus a look into OSINT, an Open Source Intelligence Community that focuses on sharing information with others. Key Takeaways:04:18 - 05:27 🔍 Podcasts Continue to Grow, and More Niche Subjects are Being Explored07:05 - 08:13 💻 Open Source Intelligence Community - A Place to Share Information10:21 - 11:14 📈 Tracking Growth and Success - A Combination of Brand Awareness and Lead Generation12:41 - 13:39 🏆 Continuously Sharpen the Difference to Stay Ahead17:10 - 18:32 💡Advice From Josh - Components That Can Help Enrich Content

Joshua Wales is an innovation marketer specializing in digital content marketing and events. He has experience in producing and promoting both webinar, podcast and event solutions for businesses. He is Senior Marketing and Events Co-ordinator at Janes.

Joshua Wales

Senior Marketing and Events Co-ordinator at Janes

This week we have Joshua Wales of Janes on our show. Listen now to hear Josh share how critical guest networking is for his podcast, plus a look into OSINT, an Open Source Intelligence Community that focuses on sharing information with others.


Sharpening the Difference with Janes' Joshua Wales

This week, Kelly Wilson and Zac Darnell join the podcast! These two work at SEP, where they were faced with the challenge to pivot their marketing strategy in the midst of the pandemic. This new strategy includes their podcast, <a href="https://sep.com/software-development-resources/software-development-podcast/" rel="noopener noreferrer" target="_blank">Behind the Product</a>, where they take a look into the making of software products. They combine Zac's passion and Kelly's marketing skills to bring in brilliant guests that help them produce valuable content to their community. Listen now and hear how they've put it all together, and show just how powerful a podcast can be for marketing. Key Takeaways:10:25 - 11:27 🚫 Don't Sign Up For Too Much Up Front13:11 - 14:14 📚 We Want to Tell a Story, and We Want Listeners to Learn Something14:24 - 15:36 💡 Who Can We Have Great Conversations With?24:24 - 25:15 🔑 Be Receptive, Pay Attention, Willingness to Try New Things27:11 - 27:49 😱 Don't Let Fear Stop You28:39 - 29:34 🎧 Be Sure to Listen and Learn Other Podcasts

Marketing and communications professional with an expertise in event planning, internal communications and branding.
Specialties: Branding and identity, event planning, acquisitions, employee communications.

Kelly Wilson

Director of Marketing & Public Relations at SEP

Strategic and tactical product leader with a startup mindset. Over 15 years of diverse, industry experience in a variety of fast-paced organizations. Adept at creating and leading people focused, process driven, and technically aligned teams through disciplined approach, individual empowerment, and shared vision. Proven track record of aligning technical and business initiatives to deliver differentiating value.

Zac Darnell

Host of Behind The Product, Corporate VC, Product Development Leader

This week, Kelly Wilson and Zac Darnell join the podcast! Listen now and hear how they've put it all together, and show just how powerful a podcast can be for marketing. 


Recent Episodes

SEASON 7

Partner and Influencer Marketing via Podcasting with PingPong’s Ryan Cramer

When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin & Vicky Houser

Building a 100K Audience in Less Than Two Years with Gong's Jordan Feise

Introducing Season 7 of The Casted Podcast

SEASON 6

Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales

Sharpening the Difference with Janes' Joshua Wales

Bringing a Podcast to Life with SEP's Kelly Wilson and Zac Darnell

About The Show

The Casted Podcast

Clay Mosley

Customer Success Manager at Casted

Thatcher Rouse

Customer Success Manager at Casted

Lindsay Tjepkema

Co-founder and CEO of Casted.

Katie Nehrenz

Sr Customer Success Manager at Casted