Casted

Welcome back to Season 7 of The Casted Podcast. In this episode, Casted's Customer Success Manager, Thatcher Rouse is joined by Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser. Hear how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. Be sure to stick around until the end of the episode to hear questions answered by Rowan and Vicky from fellow TCP listeners.

With a unique understanding of how to create growth from operations in his experience as a consultant, marketer, and salesperson, Rowan has 15 years in marketing/selling both Planning and Marketing/Sales Operations solutions. He's worked at high-growth start-ups and has been a key influencer in large multi-billion dollar organizations, delivering high value to his teams through powerful content and deep understanding of how to communicate to buyers.

Rowan Tonkin

Chief Marketing Officer, Planful

Vicky comes from an extensive background in theatre, music and performance, which began about six years ago when she obtained her degree in Performance from one of the most prestigious theatre programs in the country. She's spent the duration of her career cultivating a deep love for the creative process and storytelling through various mediums.

Vicky Houser

Corporate Marketing Specialist, Planful

Learn how Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser, threw a big event, captured a bunch of content, and then used that content to fuel a podcast and their content marketing strategy.


When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin & Vicky Houser

Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. 



The Casted Podcast

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Podcast

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Tune in to learn from people who have created successful podcasts.

Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. Key Takeaways:👏 06:33&nbsp;-&nbsp;08:28 - Delivering value to existing and potential customers quickly🎉 12:44&nbsp;-&nbsp;15:36 - Utilizing content for more than just social posts💡 20:50&nbsp;-&nbsp;23:06 - Tips for pivoting from in-person events to virtual🧩 26:03&nbsp;-&nbsp;27:33 - Having the ability to house and amplify content all under one roof🔮 29:35&nbsp;-&nbsp;31:37 - What the future of content marketing looks like

Gong's Senior Content Marketing Manager, Jordan Feise joins Casted’s Customer Success Manager, Clay Mosley to share how podcasting fits into her brand’s content marketing strategy and specifically, how Gong’s Reveal show has grown its audience to over 100,000 in less than two years. Key Takeaways🎧 04:18&nbsp;-&nbsp;04:58 - Content Marketer turned Podcaster 🗣 08:10&nbsp;-&nbsp;09:31 - How to Promote Messages, not Products👂 13:02&nbsp;-&nbsp;14:49 - Listen to the Customer's Voice in an Unfiltered Way💡 23:22&nbsp;-&nbsp;25:00 - Create Content by Consuming Content❓ 25:08&nbsp;-&nbsp;26:08 - What is Social Listening?⏲ 27:47&nbsp;-&nbsp;28:42 - A Tool that Saves Time

Jordan is a marketing leader with a track record of growing venture-backed B2B start-ups in the revenue, marketing, HR, and legal spaces. She has 7 years of experience executing content strategy, branding initiatives, influencer marketing, field marketing, and integrated campaigns.

Jordan Feise

Senior Content Marketing Manager, Gong

Learn how podcasting fits into Gong's content marketing strategy and how Sr. Content Marketing Manager, Jordan Feise grew the Reveal audience to over 100,000 in less than two years.


Building a 100K Audience in Less Than Two Years with Gong's Jordan Feise

Gong's Senior Content Marketing Manager, Jordan Feise joins Casted’s Customer Success Manager, Clay Mosley to share how podcasting fits into her brand’s content marketing strategy and specifically, how Gong’s Reveal show has grown its audience to over 100,000 in less than two years.


Welcome to Season 7 of The Casted Podcast. This season, we're mixing things up a bit. Not only are we bringing in some fresh new faces to host, but with the love we've had for our last two seasons, we are turning The Casted Podcast into a show that focuses solely on our customers. So join Casted's own Katie Nehrenz, Cara Holm, Clay Mosely, and Thatcher Rouse as they chat with some of our amazing customers on how they're using audio and video content to grow their business.

Welcome to Season 7 of The Casted Podcast. This season, we're mixing things up a bit. Not only are we bringing in some fresh new faces to host, but with the love we've had for our last two seasons, we are turning The Casted Podcast into a show that focuses solely on our customers. So join Casted's own Katie Nehrenz, Cara Holm, Clay Mosley, and Thatcher Rouse as they chat with some of our amazing customers on how they're using audio and video content to grow their business.


Introducing Season 7 of The Casted Podcast

This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, <a href="https://podcast.moralesgroup.net/public/36/No-Milk-No-Sugar-63d0c5c4" rel="noopener noreferrer" target="_blank">No Milk No Sugar</a>, benefits his business. Seth will give us insight into the CEO perspective that can help you strategize your marketing initiative. He shares the different ways to utilize your podcast such as building community, and using your podcast content on multiple platforms. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value. Key Takeaways:4:48 - 5:20 ♻️ Creating Content That Can be Used in Different Ways, On Different Platforms5:44 - 6:45 🧱 Podcasting Helps Build Community and Drive Value8:20 - 9:35 🏃🏻 This is a Marathon Not a Sprint12:24 - 13:31 🎇 Connections and Relationships are the Most Valuable Result of Networking24:24 - 26:03 💡 Divide and Conquer - Having the Necessary Support to Run a Podcast

Regarded as one of the leading staffing executives in recruiting today. Currently Chief Executive Officer at Morales Group. Before that I did sales, marketing, and operations at Morales Group 15+ years.

Seth Morales

CEO at Morales Group, Inc

This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, No Milk No Sugar, benefits his business. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value.


Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales

This week we have Joshua Wales of Janes on our show. Josh is the Senior Marketing and Events Co-ordinator and is here to discuss his podcast, <a href="https://www.janes.com/intelligence-resources/open-source-intelligence-podcasts" rel="noopener noreferrer" target="_blank">The World of Intelligence</a>. He shares how he measures success and brand awareness, including to get biggest reach possible, you must meet what the audience is interested in with content diversity. Listen now to hear Josh share how critical guest networking is for his podcast, plus a look into OSINT, an Open Source Intelligence Community that focuses on sharing information with others. Key Takeaways:04:18 - 05:27 🔍 Podcasts Continue to Grow, and More Niche Subjects are Being Explored07:05 - 08:13 💻 Open Source Intelligence Community - A Place to Share Information10:21 - 11:14 📈 Tracking Growth and Success - A Combination of Brand Awareness and Lead Generation12:41 - 13:39 🏆 Continuously Sharpen the Difference to Stay Ahead17:10 - 18:32 💡Advice From Josh - Components That Can Help Enrich Content

Joshua Wales is an innovation marketer specializing in digital content marketing and events. He has experience in producing and promoting both webinar, podcast and event solutions for businesses. He is Senior Marketing and Events Co-ordinator at Janes.

Joshua Wales

Senior Marketing and Events Co-ordinator at Janes

This week we have Joshua Wales of Janes on our show. Listen now to hear Josh share how critical guest networking is for his podcast, plus a look into OSINT, an Open Source Intelligence Community that focuses on sharing information with others.


Sharpening the Difference with Janes' Joshua Wales

This week, Kelly Wilson and Zac Darnell join the podcast! These two work at SEP, where they were faced with the challenge to pivot their marketing strategy in the midst of the pandemic. This new strategy includes their podcast, <a href="https://sep.com/software-development-resources/software-development-podcast/" rel="noopener noreferrer" target="_blank">Behind the Product</a>, where they take a look into the making of software products. They combine Zac's passion and Kelly's marketing skills to bring in brilliant guests that help them produce valuable content to their community. Listen now and hear how they've put it all together, and show just how powerful a podcast can be for marketing. Key Takeaways:10:25 - 11:27 🚫 Don't Sign Up For Too Much Up Front13:11 - 14:14 📚 We Want to Tell a Story, and We Want Listeners to Learn Something14:24 - 15:36 💡 Who Can We Have Great Conversations With?24:24 - 25:15 🔑 Be Receptive, Pay Attention, Willingness to Try New Things27:11 - 27:49 😱 Don't Let Fear Stop You28:39 - 29:34 🎧 Be Sure to Listen and Learn Other Podcasts

Marketing and communications professional with an expertise in event planning, internal communications and branding.
Specialties: Branding and identity, event planning, acquisitions, employee communications.

Kelly Wilson

Director of Marketing & Public Relations at SEP

Strategic and tactical product leader with a startup mindset. Over 15 years of diverse, industry experience in a variety of fast-paced organizations. Adept at creating and leading people focused, process driven, and technically aligned teams through disciplined approach, individual empowerment, and shared vision. Proven track record of aligning technical and business initiatives to deliver differentiating value.

Zac Darnell

Host of Behind The Product, Corporate VC, Product Development Leader

This week, Kelly Wilson and Zac Darnell join the podcast! Listen now and hear how they've put it all together, and show just how powerful a podcast can be for marketing. 


Bringing a Podcast to Life with SEP's Kelly Wilson and Zac Darnell

Today's conversation is with Dana Iskoldski, Corporate Communications Manager at BlueCat. Dana discusses the hurdles of having a podcast, Network Disrupted, and getting people to talk about IT. Luckily, Dana had a clear strategy for the podcast, including how to get the right guests to appear on the show to help generate valuable content. Tune in now to hear about some of the lessons Dana has learned while being an integral part of putting their podcast together. Key Takeaways:10:45 - 11:52 🔍 Searching for the Right Guest15:28 - 16:28 🏋🏼‍♀️ Tips on Building Up Your Show19:42 - 20:50 💨 Going with the Flow23:30 - 24:07 ♻️ Repurposing Content26:12 - 27:16 🏆 Take Little Victories

Dana Iskoldski runs Corporate Communications at BlueCat, a B2B IT software company based in Toronto, Canada. There, she helps the company make friends in its industry with initiatives like the Network Disrupted podcast, community-focused events, and more. In her free time, she leads strategic communications for TEDxToronto, takes long walks, and plays tennis when the weather’s nice.

Dana Iskoldski

Corporate Communications Manager

Today's conversation is with Dana Iskoldski, Corporate Communications Manager at BlueCat. Tune in now to hear about some of the lessons Dana has learned while being an integral part of putting their podcast together.


Recent Episodes

SEASON 7

SEASON 6

About The Show

The Casted Podcast

Clay Mosley

Client Success Manager at Casted

Thatcher Rouse

Client Success Manager at Casted

Lindsay Tjepkema

Co-founder and CEO of Casted.

Recent Episodes

SEASON 7

When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin & Vicky Houser

Building a 100K Audience in Less Than Two Years with Gong's Jordan Feise

Introducing Season 7 of The Casted Podcast

SEASON 6

Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales

Sharpening the Difference with Janes' Joshua Wales

Bringing a Podcast to Life with SEP's Kelly Wilson and Zac Darnell

Turning a Conversation Into Valuable Content with BlueCat's Dana Iskoldski

About The Show

The Casted Podcast

Clay Mosley

Client Success Manager at Casted

Thatcher Rouse

Client Success Manager at Casted

Lindsay Tjepkema

Co-founder and CEO of Casted.