Casted

In this episode with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. through podcasting. Hear about why you should stop making excuses and start your own podcast in today's conversation.

Today’s conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. Hear about why you should stop making excuses and start your own podcast in today's conversation.

How To Stop Making Excuses and Start Your Podcast with Privy's Dave Gerhardt

How to Stop Making Excuses and Start Your Podcast with Privy's Dave Gerhardt

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Tune in to learn from people who have created successful podcasts.

The Casted Podcast

Today’s conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. through podcasting. Hear about why you should stop making excuses and start your own podcast in today's conversation.

Key Takeaways:
🏛 4:59-5:28: How podcasting can be a pillar of marketing
📈 6:31-7:32: Appealing to niche markets and loyal followers through podcasts
💡 9:27-9:53: Thinking about evolving all your channels as a marketer
🗣 10:24-10:55: Listening to what your customers are saying
👣 11:18-13:18: Why podcasting was Dave's first step in the marketing strategy at Privy
🎙 14:41-15:25: Using podcasting as a way to get content for your brand
🧑‍💻 16:25-17:16: Creating more on-demand content during the pandemic
🚫 19:37-21:26: Stop making excuses and go make your podcast

Related Resources:
Dave’s LinkedIn: https://www.linkedin.com/in/davegerhardt
Privy’s website: https://www.privy.com/
The Ecommerce Marketing Show Podcast: https://www.privy.com/ecommerce-marketing-show

Today’s conversation is with Ethan Beute, Chief Evangelist at Bomb Bomb, and host of The Customer Experience podcast. BombBomb is a video company, as you will hear, yet their podcast has been a foundational part of their marketing strategy - and even helped Ethan write a book! Hear how in today's authentic conversation.

Key Takeaways:
💡 3:04-4:23: The opportunity for podcasting at BombBomb
🗣 9:08-10:45: Making a brand authentic by giving it a voice
🧑‍💻  11:06-12:32: Choosing the right host for your show
🎙 18:05-20:07: Lessons learned from starting a brand podcast
📈 20:48-21:16: Identifying the impact at BombBomb

Related Resources:
Ethan's LinkedIn: https://www.linkedin.com/in/ethanbeute/ 
BombBomb's website: https://bombbomb.com
The Customer Experience Podcast: https://bombbomb.com/podcast/

Today’s conversation is with Ethan Beute, Chief Evangelist at Bomb Bomb, and host of The Customer Experience podcast. BombBomb is a video company, as you will hear, yet their podcast has been a foundational part of their marketing strategy - and even helped Ethan write a book! Hear how in today's authentic conversation.

Giving Your Brand an Authentic Voice with BombBomb's Ethan Beute

Welcome to season 4 of the Casted podcast. We’re back! And we’re talking to marketing leaders linked to the brand podcasts you love to understand the role those shows play in the brand’s overall marketing strategy. You’re getting a behind-the-scenes… er… mic look at why these brands are investing in podcasting, why these leaders support them, and how they are driving strategies forward.

Today’s conversation is with Muhammad Yasin, Executive Vice President of Marketing at PERQ, and host of not one, but two podcasts, The Bridge, by PERQ, and a separate show called the Agile Marketing Podcast. Both are great for you, dear marketing listener. And both are helping Muhammad churn out a wealth of additional content to reach and connect with more people like you in myriad ways. It’s safe to say that Muhammad understands that whole magic wish scenario. He’s turning each conversation, each episode, into many other pieces of content and multiple opportunities to connect with his audience.

Key Takeaways:
🍿 3:52-4:49: An opportunity to deliver consumable content
👂 5:53-6:16: People love to be heard
📣 8:36-9:30: Remixing your content with podcasts
🕵️‍♀️ 11:47-12:43: Approach content like a reporter
🎙 20:41-22:00: Where does the podcast fit in your marketing strategy?
🤔 22:20-23:08: How can we get other people thinking this way?

Related Resources:
The Bridge: https://podcasts.apple.com/us/podcast/id1475946227
Agile Marketing Podcast: https://agilemarketingindy.com/podcasts/ 
Roderick on the Line: http://www.merlinmann.com/roderick/ 




In the Season 4's opening episode, we talk with Muhammad Yasin, Executive Vice President of Marketing at PERQ, and host of not one, but two podcasts, The Bridge, by PERQ, and a separate show called the Agile Marketing Podcast. Learn how Muhammad and his team are turning each conversation, each episode, into many other pieces of content and multiple opportunities to connect with his audience.

The Magic of Authenticity with PERQ's Muhammad Yasin

We talk a lot about authentic conversations. They're the lifeblood of relationships, which means they're the foundation really great marketing. And now, more than ever before, at least in most of our careers, authenticity and relationships and connections, they really matter. Which is why we're so excited about this episode of The Casted Podcast. In the final episode of Season 3, we talk to Andy Culligan, CMO at Leadfeeder about his life as a CMO in the midst of a pandemic. He and his team have been working to bring brand awareness and demand generation together since he joined the company. When the pandemic hit, Andy knew his team needed to stay the course but become a helping hand to Leadfeeder's audience. Listen in to hear how his team has continued executing their original strategy... but faster. And how their team managed to drive 7500 webinar registrants in just six weeks. This is an episode you don't want to miss! 

Key Takeaways:
Driving 7500 webinar registrants in six weeks
Focusing on doing the original plan... but faster
Bridging the gap between brand and demand gen
The best pitch right now is no pitch at all
Being understanding of your team's personal situations
Advice for marketers right now

In the final episode of Season 3, we talk to Andy Culligan, CMO at Leadfeeder about his life as a CMO in the midst of a pandemic. Listen in to hear how his team has continued executing their original strategy... but faster. And how their team managed to drive 7500 webinar registrants in just six weeks. This is an episode you don't want to miss!

How Leadfeeder is Marrying Demand with Brand with Andy Culligan

When the world gives you a pandemic, make messaging that is still relevant and meaningful to your audience. That's right. We're a few weeks into this quarantine and one thing remains the same today as it did when the pandemic hit, as well as long, long, long before that. Empathy. Know your audience and what is important to them and empathize with them. That's always been important, but now more than ever, it's critical. I'm Lindsay Tjepkema, CEO and co- founder of Casted, the first and only marketing platform built around branded podcasts. And this is our podcast. Here in season three of the Casted podcast, we're talking with CMOs and marketing leaders to see how they're rethinking their marketing strategies in light of the COVID- 19 crisis. I'm hearing inspiring stories from leaders and teams around the world who are taking this as an opportunity to explore new ways to serve and connect with their audiences. And today we're hearing from James Kessinger, the CMO of Hushly, the company that helps you leverage your content to strengthen your relationships with your audiences all the way through to that critical conversion point. He and his team have looked for ways to serve their audiences today in ways that will serve the Hushly brand longterm. So listen in to James, as he explains how a company that is built around conversions has managed to maintain connection in the time of COVID- 19.

Key Takeaways:
Putting focus on helping the customer
Keep messaging real and empathetic
How to market marketing to marketers
Building relationships right now
What James wants marketers to know

In today's episode, James Kessinger, CMO at Hushly, discuss how him and his team have looked for ways to serve their audiences today in ways that will serve the Hushly brand longterm. So listen in as he explains how a company that is built around conversions has managed to maintain connection in the time of COVID- 19.

Maintaining Connection with Hushly's James Kessinger

When your content strategy isn't what your audience wants to hear from you, when the topics you planned to cover no longer resonate, when a global pandemic changes everything, not only for you, but also, obviously, for your audience, what exactly do you do? And perhaps more fittingly here, what exactly do you say? When your job, or maybe even your business is content, what does that pivot look like? Today, we're hearing from Joe Lazauskas who heads up marketing at Contently, a company many of you know and love, and they serve both marketing leaders, inside companies, and also freelance content creators. Although his audiences are closely related, they're very different, which Joe knows, and strategically works accordingly as you'll hear. Listen and learn from Joe as he shares an interesting behind-the-scenes look at the content strategy of Contently, as well as incredibly tactical and helpful advice on how to stay nimble with your own content marketing efforts amidst, well, this uncertain time we're all navigating right now.

Key Takeaways:
The art of silent brainstorms
Answering the big questions with content
Framing up Contently in a way that resonated
Being a strategic partner, not just a clever marketer
Advice for marketers right now
Always be thoughtful, always be helpful

Listen and learn from Joe Lazauskas, who heads up marketing at Contently, as he shares an interesting behind-the-scenes look at the content strategy of Contently, as well as incredibly tactical and helpful advice on how to stay nimble with your own content marketing efforts amidst, well, this uncertain time we're all navigating right now.

Contently: Building Trust Through Thoughtful Content with Joe Lazauskas

In the midst of any crisis many of us have been given the same advice: Look for the good. Seek out the silver lining. And while it can really feel impossible to see the positives in all that is happening right now, when we are speaking specifically about business and even more specifically about marketing, there are some glass-half-full things that can come from this time of crisis and uncertainty. Things we might even be able to carry with us after the crisis has passed. Today, we’ll hear from Ellie Mirman, CMO of Crayon. Ellie shares how she and her team are rethinking their marketing strategy, working together in this crazy time, and finding the silver lining in it all.

Key Takeaways:
Shifting messaging and outreach to focus on engagement
Seeing the opportunity to dive deeper into content production
Content is the Swiss Army knife of marketing
Engaging and supporting customers
Seeing the silver lining as a team
Advice for marketers


Today, we’ll hear from Ellie Mirman, CMO of Crayon. Ellie shares how she and her team are rethinking their marketing strategy, working together in this crazy time, and finding the silver lining in it all.

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ABOUT THE SHOW

Lindsay Tjepkema

Co-founder and CEO of Casted.