EPISODE 4 | 50:12 min
Creating the Right Content for the Right Channel with ZoomInfo’s Sam Balter
Welcome back to Season 7 of The Casted Podcast. In this episode, Casted's Senior Customer Success Manager, Katie Nehrenz, talks with Sam Balter, Director of Media Content at ZoomInfo. Sam discusses his shift from audio to video podcasting and how YouTube is a crucial channel for his social media strategy. He also shares how his "social-first" approach helped strengthen ZoomInfo's presence across multiple social platforms. Listen now, and stay tuned for the Q&A portion where our TCP listeners ask Sam a few content marketing questions.
