If there’s one thing we’ve learned from today’s social media landscape, it’s this - people crave authenticity.

Meg Johnson, Manager of Creative Strategy at OpenView, believes that the key to building a genuine connection with your audience is through being vulnerable and building trust over time.

“The first step to resonating is creating some sort of connection over a shared memory or a shared story - a vision.”

Here are some highlights from the conversation with Meg:

🤔 3:12 - 4:59 Is authenticity scalable?

👩‍🔬 12:07 - 13:47 How to test and refine content

😎 25:09 - 29:18 Being confidently yourself with your audience