Casted

Welcome to Season 7 of The Casted Podcast. In this episode, Casted's Senior Customer Success Manager, Katie Nehrenz, talks with Tim Glomb, VP of Content and Data at Cheetah Digital. Tim discusses how his team uses short, bite-size clips to engage with customers further down the funnel and lead them to engage with more Cheetah content. This enables Cheetah’s sales team to reach out in the moment and connect with targeted accounts. Be sure to stick around until the end of the episode to hear Tim answer questions from fellow TCP listeners.

Tim lives at the intersection of content, technology and psychographic data. These are the key ingredients future-proofing today's marketing department. Tim's experience as a team leader and change agent has proven to deliver cutting-edge, differentiating strategies for his clients and partners that move businesses forward. In an age where data drives action, yet the consumer landscape lives on ever-shifting sands, Tim's ability to navigate adversity while focusing on business outcomes sets him apart from your cookie-cutter marketing execs. 

Tim Glomb

VP of Content and Data, Cheetah Digital

Cheetah Digital's VP of Content and Data, Tim Glomb, joins Casted's Senior Customer Success Manager, Katie Nehrenz to share how snackable content has helped improve targeting the right people in Cheetah's audience.


Reaching the Right Customer via Snackable Video with Cheetah Digital’s Tim Glomb

The Casted Podcast

Platform

Podcast

Blog

Tune in to learn from people who have created successful podcasts.

Caterpillar's Marketing Communications Consultant, Hailey Wheeler, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss how she's leveraging podcasts to reach the next generation of Caterpillar customers. Key Takeaways:🌼 05:01&nbsp;-&nbsp;06:19 How Hailey keeps content fresh and exciting👏 06:49&nbsp;-&nbsp;09:45 Utilizing your podcast as a way to connect with your customers😪 12:22&nbsp;-&nbsp;14:31 What life was like before Casted🧩 16:21&nbsp;-&nbsp;18:01 How themes can impact future marketing campaigns🔎 20:57&nbsp;-&nbsp;23:04 Success metrics to consider when reviewing your podcasts' performance👀 23:28&nbsp;-&nbsp;25:10 What Casted Insights can do for you🧑‍💻 29:18&nbsp;-&nbsp;30:44 Advice for enterprises entering the podcast/content marketing world🔊 31:34&nbsp;-&nbsp;33:02 Q&amp;A: Why do you think some brands are hesitant to make podcasts a part of their content strategy?🔊 33:21&nbsp;-&nbsp;35:23 Q&amp;A: When you're talking about amplifying content, can you give us an example where repurposing and refreshing existing content was really successful?🔊 36:21&nbsp;-&nbsp;38:55 Q&amp;A: What are some stories you cover on your podcast that really resonate with the audience, and why do you think they resonate?

Hailey Wheeler is the Marketing Communications Consultant at Caterpillar Oil & Gas and Marine. As a high-performing marketer with expertise in campaign management, content strategy, and go-to-market execution in 5+ industries within B2B & B2C, Hailey is dedicated to bringing high energy and creative thinking to her brand.

Hailey Wheeler

Marketing Communications Consultant, Caterpillar

Caterpillar's Marketing Communications Consultant, Hailey Wheeler, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss how she's leveraging podcasts to reach the next generation of Caterpillar customers.


Using Content to Engage the Next Generation of Customers with Caterpillar’s Hailey Wheeler

ZoomInfo's Director of Media Content, Sam Balter, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss his shift from audio to video podcasting and how a "social-first" approach can strengthen your social media presence. Key Takeaways:🧟 02:05&nbsp;-&nbsp;03:25 Zombie Apocalypse: How Sam and Katie will survive it.... or not🎙 04:37&nbsp;-&nbsp;06:49 How Sam got started in podcasting📣 10:15&nbsp;-&nbsp;13:45 Why YouTube is an important element to your video podcast strategy💡 21:32&nbsp;-&nbsp;24:56 Matching the voice and tone to your different social channels👏 30:04&nbsp;-&nbsp;34:43 Teamwork: How Sam's team structure helps them deliver amazing content📊 36:04&nbsp;-&nbsp;37:46 Q&amp;A: What's the most interesting content marketer data to you, and why?🗝 39:01&nbsp;-&nbsp;41:58 Q&amp;A: As a small team, how do we take a crawl, walk, run approach to this? What's most important as you begin?😅 42:25&nbsp;-&nbsp;48:32 Q&amp;A: Why do you think some brands are still reluctant to get into podcasting?

Sam is the Director of Media Content at ZoomInfo, and one of the hosts of Talk Data to Me. Sam is a content veteran with experience at places such as HubSpot. He now manages a team of writers, produces independent research that has appeared in places such as Business Insider and Vancouver Business Journal, and he hosts, produces, and edits the Talk Data to Me podcast.

Sam Balter

Director of Content Marketing, ZoomInfo

ZoomInfo's Director of Media Content, Sam Balter, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss his shift from audio to video podcasting and how a "social-first" approach can strengthen your social media presence.


Creating the Right Content for the Right Channel with ZoomInfo’s Sam Balter

PingPong's Partnership Marketing Manager, Ryan Cramer joins Casted's Customer Success Manager, Clay Mosley to discuss how Ryan uses video and podcasting to build an engaging e-commerce community and amplify all the content he creates. Key Takeaways:🎤 03:18&nbsp;-&nbsp;05:46 How PingPong got started in podcasting🧩 06:06&nbsp;-&nbsp;07:50 Advice for creating a podcast💥 10:20&nbsp;-&nbsp;12:56 How to amplify your content across various platforms🎉 18:30&nbsp;-&nbsp;20:56 What stands out about Casted🔥 21:18&nbsp;-&nbsp;22:48 How Casted's integration with YouTube can impact workflow💡 27:31&nbsp;-&nbsp;28:52 Strategies for efficiency: Make your time valuable in different ways

I have worked for various companies in the eCommerce/Amazon space for 6+ years, specializing in partnerships, marketing, business development, and branding. My diverse background and expertise has allowed me to grow businesses of all kinds in the eCommerce and Amazon world. Currently, my focus is content marketing and partnering with brands and service providers in the Amazon & eCommerce space. I've appeared on multiple podcasts and webinars, sharing best practices and topics across a variety Amazon related areas.

Ryan Cramer

Partnership Marketing Manager, PingPong

Learn how PingPong's Partnership Marketing Manager, Ryan Cramer leaned into video and podcasting to share knowledge with internal colleagues and how he grew the show into a powerful brand awareness channel.


Partner and Influencer Marketing via Podcasting with PingPong’s Ryan Cramer

PingPong's Partnership Marketing Manager, Ryan Cramer joins Casted's Customer Success Manager, Clay Mosley to discuss how Ryan uses video and podcasting to build an engaging e-commerce community and amplify all the content he creates.


Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. Key Takeaways:👏 06:33&nbsp;-&nbsp;08:28 - Delivering value to existing and potential customers quickly🎉 12:44&nbsp;-&nbsp;15:36 - Utilizing content for more than just social posts💡 20:50&nbsp;-&nbsp;23:06 - Tips for pivoting from in-person events to virtual🧩 26:03&nbsp;-&nbsp;27:33 - Having the ability to house and amplify content all under one roof🔮 29:35&nbsp;-&nbsp;31:37 - What the future of content marketing looks like

With a unique understanding of how to create growth from operations in his experience as a consultant, marketer, and salesperson, Rowan has 15 years in marketing/selling both Planning and Marketing/Sales Operations solutions. He's worked at high-growth start-ups and has been a key influencer in large multi-billion dollar organizations, delivering high value to his teams through powerful content and deep understanding of how to communicate to buyers.

Rowan Tonkin

Chief Marketing Officer, Planful

Vicky comes from an extensive background in theatre, music and performance, which began about six years ago when she obtained her degree in Performance from one of the most prestigious theatre programs in the country. She's spent the duration of her career cultivating a deep love for the creative process and storytelling through various mediums.

Vicky Houser

Corporate Marketing Specialist, Planful

Learn how Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser, threw a big event, captured a bunch of content, and then used that content to fuel a podcast and their content marketing strategy.


When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin & Vicky Houser

Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. 



The recession is here. What does that mean for your company’s content strategy when everyone seems to be cutting back? Long story short, not what you’d imagine. Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform Market Muse, has the answers. In the second episode of (Re)Sessions, Jeff shares his analytical take on how to get more from less. You’ll learn how to calculate and increase your content efficiency rate, why repurposing content for all formats is important to your audience, and how to perform a content audit and get quick wins.

Jeff Coyle

Co-founder & Chief Strategy Officer, Market Muse

(Re)Session 2: How to Repurpose Content Like the Pros with Market Muse Founder Jeff Coyle

What do you do during an economic downturn, when your resources are slashed, your team is cut, and you’re asked to do more with less? Rachel Downey says while others are pulling back, it’s time for you to lean in and double down on what’s working. Rachel is the founder and CEO of Share Your Genius, an end-to-end podcast agency built from a marketer’s perspective. She joined the first episode of ReSessions to share her content marketing expertise. You’ll learn why it’s important to stand out during a recession, how to create and leverage a consistent brand message, and how to repurpose podcast content for all of your marketing channels.

Rachel Downey

Founder & Executive Producer, Share Your Genius

Welcome to Season 2 of The Amplified Marketing Podcast. In this episode, Casted's CEO, Lindsay Tjepkema talks with Rachel Downey, Founder & Executive Producer at Share Your Genius about one of the only things content marketers can be certain of — uncertainty. When economic times get tough, brands often cut back on budgets and headcount, yet the expectation placed on marketers is to still perform at a pre-recession level. In this first episode of our limited series The (Re)Sessions Podcast, Rachel shares her experience and insights on how to do less with more, but also, to never cut back on how much and how often you publish content.


(Re)Session 1: How to Make Your Brand Stand Out When Others Are Idle with Rachel Downey

Gong's Senior Content Marketing Manager, Jordan Feise joins Casted’s Customer Success Manager, Clay Mosley to share how podcasting fits into her brand’s content marketing strategy and specifically, how Gong’s Reveal show has grown its audience to over 100,000 in less than two years. Key Takeaways🎧 04:18&nbsp;-&nbsp;04:58 - Content Marketer turned Podcaster 🗣 08:10&nbsp;-&nbsp;09:31 - How to Promote Messages, not Products👂 13:02&nbsp;-&nbsp;14:49 - Listen to the Customer's Voice in an Unfiltered Way💡 23:22&nbsp;-&nbsp;25:00 - Create Content by Consuming Content❓ 25:08&nbsp;-&nbsp;26:08 - What is Social Listening?⏲ 27:47&nbsp;-&nbsp;28:42 - A Tool that Saves Time

Jordan is a marketing leader with a track record of growing venture-backed B2B start-ups in the revenue, marketing, HR, and legal spaces. She has 7 years of experience executing content strategy, branding initiatives, influencer marketing, field marketing, and integrated campaigns.

Jordan Feise

Senior Content Marketing Manager, Gong

Learn how podcasting fits into Gong's content marketing strategy and how Sr. Content Marketing Manager, Jordan Feise grew the Reveal audience to over 100,000 in less than two years.


Building a 100K Audience in Less Than Two Years with Gong's Jordan Feise

Gong's Senior Content Marketing Manager, Jordan Feise joins Casted’s Customer Success Manager, Clay Mosley to share how podcasting fits into her brand’s content marketing strategy and specifically, how Gong’s Reveal show has grown its audience to over 100,000 in less than two years.


Recent Episodes

SEASON 7

Using Content to Engage the Next Generation of Customers with Caterpillar’s Hailey Wheeler

Creating the Right Content for the Right Channel with ZoomInfo’s Sam Balter

Partner and Influencer Marketing via Podcasting with PingPong’s Ryan Cramer

When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin & Vicky Houser

(Re)Session 2: How to Repurpose Content Like the Pros with Market Muse Founder Jeff Coyle

(Re)Session 1: How to Make Your Brand Stand Out When Others Are Idle with Rachel Downey

Building a 100K Audience in Less Than Two Years with Gong's Jordan Feise

About The Show

The Casted Podcast

Lindsay Tjepkema

Co-founder & CEO, Casted

Katie Nehrenz

Director, Customer Experience, Casted