Casted

On this week's episode, we have Daniel Allard, Senior Video Producer of <a href="https://www.vanillasoft.com/" rel="noopener noreferrer" target="_blank">VanillaSoft</a>, who is our first video producer on the show! Though he works behind the camera now, he started with a love for drama and improv and eventually transitioned into video production, going back and forth between broadcast and corporate video productions. Listen now and hear Daniel share how you can make the most out of the shows we create.

The use of media and technology allows us to connect and communicate with people in unique and creative ways. Daniel is passionate about leveraging technology to share information and enjoy collaborating with teams to provide cutting edge communications support. He is at his best when crafting multimedia endeavors that empower others to achieve their goals and tell their stories.

Daniel Allard

Media Production and Communications Professional

On this week's episode, we have Daniel Allard, Senior Video Producer of VanillaSoft, who is our first video producer on the show! Listen now and hear Daniel share how you can make the most out of the shows we create.


Upgrade Your Video Production Game with VanillaSoft's Daniel Allard

Solution

Podcast

Blog

Tune in to learn from people who have created successful podcasts.

The Casted Podcast

On this week's episode, we have Daniel Allard, Senior Video Producer of <a href="https://www.vanillasoft.com/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">VanillaSoft</a>, who is our first video producer on the show! Though he works behind the camera now, he started with a love for drama and improv and eventually transitioned into video production, going back and forth between broadcast and corporate video productions. Listen now and hear Daniel share how you can make the most out of the shows we create. Key Takeaways:07:19 - 07:33 🫀 Video is More Than Just Video09:17 - 10:01 🗣 Clear Audio is Important11:21 - 12:03 🧰 Advice on Conveying Emotion13:50 - 14:37 💥 Passion Within Conversations on Camera19:08 - 19:39 ♻️ Reusing Material22:52 - 23:20 🔆 Tip From Daniel

This week we have Camberlyn Sparks and Brett Linkletter from Misfit Media. Brett is the CEO &amp; Co-Founder, and Camberlyn is their Digital Marketing Coordinator. Lindsay talks with both of them about driving your business and your strategy forward. Tune in to hear their amazing tactic that helped extend the reach of their show, <a href="https://listen.restaurantmisfits.com/public/66/Restaurant-Misfits-794f51b0" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Restaurant Misfits</a>. Key Takeaways:6:07 - 6:54: 💡 Pivoting the Business Because of Covid8:48 - 9:44: ♻️ Repurposing Content11:35 - 11:55: 👸🏽 Own Your Space13:39 - 14:05: 🎥 Using Video to Reach More Customers19:55 - 21:21: ⚡️Connecting Industry Leaders27:58 - 28:35: 🧩 New Social Media Strategy32:04 - 32:47: 👷🏽‍♀️Importance of Building an Audience

Camberlyn Sparks is an accomplished Marketing Coordinator at Misfit Media. Her passion to connect people and ideas through digital marketing has always been a driving factor in her career. Camberlyn's expertise lies in her ability to translate a brand's mission, audience needs and business goals into compelling content that drives results. Her experience delivering digital marketing strategies for both paid and organic social media as well as synthesizing email marketing, public relations, and brand activation to reach and engage customers has made her an integrated marketing communications expert. Everyday she reminds herself to "never stop learning."

Camberlyn Sparks

Digital Marketing Coordinator

Brett Linkletter is the CEO & CoFounder of Misfit Media. He has an aggressive willingness to take on new challenges and a strong understanding of scaling a business from scratch. His vision is to disrupt the restaurant marketing space by empowering business owners with predictable, scalable marketing strategies so they can grow their business based on insights and data, versus guesswork and course correction. Brett’s specialty lies in creative content creation, brand messaging, social media growth hacking, and business development. His biggest role model and lifetime hero is his great grandfather, Art Linkletter, who was a famous TV personality and businessman.

Brett Linkletter

CEO & Co-Founder

This week we have Camberlyn Sparks and Brett Linkletter from Misfit Media. Lindsay talks with both of them about driving your business and your strategy forward!


Restaurant Marketing During the Pandemic with Misfit Media's Brett Linkletter and Camberlyn Sparks

This week, Lindsay talks with Sam Balter, of <a href="https://www.zoominfo.com/?camp_id=7010b0000019IU1&amp;utm_source=google&amp;utm_medium=ppc&amp;utm_campaign=branded&amp;utm_term=zoominfo&amp;gclid=Cj0KCQjwyN-DBhCDARIsAFOELTl3T4_IqYXQrPOIR3wg4pcG4bf2SxB8QJS9Afx-RZrbfsU0xBJbgfQaAl7bEALw_wcB" rel="noopener noreferrer" target="_blank">ZoomInfo</a> about podcasting! ZoomInfo is a global leader in go-to-market intelligence solutions, and Sam is their Director of Editorial Content. In this episode you’ll get to hear him talk about the ins and outs of his podcast, Talk Data to Me, co-hosted with Stephanie Tonneson, and how Sam used his past experience with podcasts to create a show that focuses on solving problems for their audience. Tune in now! Key Takeaways:📈 2:54 - 3:53 How "Talk Data to Me" Began🧰 5:36 - 6:44 Tools ZoomInfo Builds on Top of Data🕵🏼 8:58 - 10:28 Finding Who to Interview🎤 19:09 - 19:51 Production Quality Rising🎧 19:52 - 21:00 What Sam Has Learned on the Consumer Side💡 23:51 - 24:58 Where to Start with Creating a Podcast📅 26:47 - 27:30 What's Your Content Strategy?🧩 31:22 - 32:36 The Three Phases Sam Set for His Team

Sam is the Director of Editorial Content at ZoomInfo, and one of the hosts of Talk Data to Me. Sam is a content veteran with experience at places such as HubSpot. He now manages a team of writers, produces independent research that has appeared in places such as Business Insider and Vancouver Business Journal, and he hosts, produces, and edits the Talk Data to Me podcast.

Sam Balter

Director of Content

This week, Lindsay talks with Sam Balter, of ZoomInfo about podcasting!


The Power of Audio with ZoomInfo's Sam Balter

This week, Tim Schigel and Abby Fittes of Refinery Ventures discuss their experience in starting a new podcast. Founded in 2017, Refinery Ventures is capital investment firm dedicated to bridging the gap and mentoring teams between post-seed and Series A funding, and, in 2020, they launched their own podcast, Fast Frontiers to share some of their investment knowledge with the rest of us. After wrapping up season two, Tim and Abby reveal their secrets for creating a successful podcast, from the ground up. From organizing your episode schedule, to post-production tips and tricks, learn some of the benefits (and challenges) of starting your own B2B podcast, from two people who have been through it first-hand. Key Takeaways:03:31-05:04: 🌎 What is the "Fast Frontiers" podcast about?07:00-07:38: 💡 Thought Leadership and the importance of authenticity in marketing13:19-15:01: ⏱ Time: How to overcome the barrier to entry for podcasts17:37-18:13: 📤 Creating additional content from your podcast20:34-22:11: 📆 How creating seasons for your podcast can help you stay organized 22:10-23:02:🛎 How do you make sure your guest shows up for their interview?25:04-25:58: ❍ Abby's advice for podcasters: Make sure everyone's on the same page26:48-27:46: ❐ Tim's advice for podcasters: Concentrate your production schedule Related Resources:Fast Frontiers Podcast: https://refinery.com/fast-frontiers-podcastRefinery Ventures Website: https://refinery.com/Tim Schigel on Linked In: https://www.linkedin.com/in/timschigel/Abby Fittes on Linked In: https://www.linkedin.com/in/abby-fittes-6529511b/

Tim is a serial entrepreneur and investor with roots in the Midwest, experience in Silicon Valley, and connections around the world. He created ShareThis, one of the most popular tools on the internet and it became one of the fastest-growing companies in the country. Tim has seen every side of a startup lifecycle: entrepreneur, venture investor, and fund manager, and in 2017 he founded Refinery Ventures, where they invest in early scale hypergrowth companies. Refinery Ventures is dedicated to bridging the gap and mentoring our teams between post-seed and Series A funding.

Tim Schigel

Managing Partner at Refinery Ventures

As the Director of Operations, Abby is responsible for all daily business activities, and coordination of strategic projects and events. She works closely with business partners, providing support to portfolio companies, limited partners, and the Refinery team. Abby also leads Refinery’s marketing and online presence, managing content creation, and directing podcast production for Fast Frontiers.

Abby Fittes

Director of Operations at Refinery Ventures

This week, Tim Schigel and Abby Fittes of Refinery Ventures discuss their experience in starting a new podcast. From time management to production tips and tricks, these two industry leaders reveal their secrets for creating a successful podcast, from the ground up.


Making the Leap Into Podcasting with Refinery Ventures' Abby Fittes and Tim Schigel

Welcome to season six of the Casted Podcast! In episode one, we chat with Jared Sanders, Co-Founder and Creative Director at Tobe Agency, about how starting your marketing strategy with a podcast can generate endless content. Jared's passion for creating podcasts for clients at Tobe Agency shines through during this conversation that dives deep into the value of podcasting as a marketing tool, and why you shouldn't be afraid to give it a try. Key Takeaways:🌊 03:42-05:45: Generating scalable content through podcasting👩‍🎓 09:57-11:33: How to focus your podcast marketing strategy✅ 12:11-13:43: Why adding podcasts to your marketing strategy is easier than you think💡 14:34-16:03: Making your content as discoverable as possible💰 17:47-19:11: How to define "success" in B2B podcasting🗂 22:17-24:02: How podcast networks can help your business🎧 25:09-26:45: How do you get into a podcast network?🗝 33:06-34:43: Advice for people wanting to start their own podcast🚸 36:48-37:47: How Tobe (and Casted) can help with your podcast Related Resources:Tobe Agency's Website: https://www.tobeagency.co/Jared Sanders on Linked In: https://www.linkedin.com/in/jaredsanders/

Jared is head of creative at Tobe (pronounced TohBee) Agency. 
He is responsible for conceiving and developing creative strategies that use videos and podcasts as the primary medium.
Jared is also a podcast evangelist. And believes that every business or brand should have a podcast.

Jared Sanders

Co-Founder, Creative Director at Tobe

Welcome to season six of the Casted Podcast! In episode one, we chat with Jared Sanders, Co-Founder and Creative Director at Tobe Agency, about how starting your marketing strategy with a podcast can generate endless content. Jared's passion for creating podcasts for clients at Tobe Agency shines through during this conversation that dives deep into the value of podcasting as a marketing tool, and why you shouldn't be afraid to give it a try. 


The Waterfall Effect: How Podcasting Generates Scalable Content with Tobe's Jared Sanders

Video podcasting is officially here! And we're launching it the best way we know how...by actually doing it! Join our very own Lindsay Tjepkema and Adam Patarino to find out exactly what video podcasting is, why we created it, how brands can utilize it, and, of course, the value it creates for you and your audience. Watch or listen whenever and wherever you like!

Bonus Episode: Video Podcasting is Here

Today’s conversation is with Carolyn Chapin, the Director of Marketing at LogicGate. Carolyn helps create the digital strategy for LogicGate’s podcast, “GRC & Me.” Throughout her career in marketing, Carolyn has been focused on SEO, demand gen, and digital strategy. She believes podcasting is an important part of LogicGate’s strategy and is always looking for ways to incorporate the show into other content streams. On GRC & Me, they share personal stories and highlight human elements to really connect with the audience they are trying to reach. For Carolyn podcasting is an excellent way to build LogicGate’s community and boost awareness for their brand.

Hear about how to incorporate your podcast into your digital strategy and connect with your audience in today's conversation.

Key Takeaways:
🧠 2:37-4:25: Thinking about the SEO, revenue, and digital strategy of your podcast
🧑‍💻 5:56-7:22: Incorporating your podcast into the overall content strategy
⬆️ 10:02-12:44: Boosting awareness for your podcast and listening to feedback
📈 12:44-13:41: Changing your perspective of the data and metrics based on your company
🎙 14:00-15:37: Adapting your show and being ready to pivot at any time
🔗 15:43-17:37: Connecting with your listeners and bringing human elements into your show
📦 18:29-19:22: Repackaging educational content into an episode for your podcast
🤝 19:53-21:09: Fostering more customer interaction through your podcast
🗣 21:33-22:06: Recording conversations that are already happening and building a community

Related Resources:
Carolyn Chapin’s LinkedIn: https://www.linkedin.com/in/carolyn-chapin/
LogicGate Website: https://www.logicgate.com/
“GRC & Me” Podcast: https://grcandme.com/public/30/GRC-%26-Me-d0046b6b

Carolyn has led marketing teams and initiatives in the tech, event and travel industries for over a decade. Her experience ranges from founding the Search Engine Optimization practice for United Airlines to driving the digital and live events strategy for a Chicago-based event tech start-up to owning demand gen, content, and digital strategy in her current role at LogicGate. She is an avid podcast listener, and has learned a lot over the last year working with her team and Casted on LogicGate's GRC & Me podcast.

Carolyn Chapin

Director of Marketing, LogicGate

Today’s conversation is with Carolyn Chapin, the Director of Marketing at LogicGate. Carolyn helps create the digital strategy for LogicGate’s podcast, “GRC & Me.” Throughout her career in marketing, Carolyn has been focused on SEO, demand gen, and digital strategy. She believes podcasting is an important part of LogicGate’s strategy and is always looking for ways to incorporate the show into other content streams. On GRC & Me, they share personal stories and highlight human elements to really connect with the audience they are trying to reach. For Carolyn podcasting is an excellent way to build LogicGate’s community and boost awareness for their brand. Hear about how to incorporate your podcast into your digital strategy and connect with your audience in today's conversation.

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ABOUT THE SHOW

Lindsay Tjepkema

Co-founder and CEO of Casted.