(Re)Session 2: How to Repurpose Content Like the Pros with Market Muse Founder Jeff Coyle

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This is a podcast episode titled, (Re)Session 2: How to Repurpose Content Like the Pros with Market Muse Founder Jeff Coyle. The summary for this episode is: <p>The recession is here. What does that mean for your company’s content strategy when everyone seems to be cutting back?</p><p><br></p><p>Long story short, not what you’d imagine.</p><p><br></p><p>Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform Market Muse, has the answers. In the second episode of (Re)Sessions, Jeff shares his analytical take on how to get more from less.</p><p><br></p><p>You’ll learn how to calculate and increase your content efficiency rate, why repurposing content for all formats is important to your audience, and how to perform a content audit and get quick wins.</p>

DESCRIPTION

The recession is here. What does that mean for your company’s content strategy when everyone seems to be cutting back?


Long story short, not what you’d imagine.


Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform Market Muse, has the answers. In the second episode of (Re)Sessions, Jeff shares his analytical take on how to get more from less.


You’ll learn how to calculate and increase your content efficiency rate, why repurposing content for all formats is important to your audience, and how to perform a content audit and get quick wins.