(Re)Session 1: How to Make Your Brand Stand Out When Others Are Idle with Rachel Downey
What do you do during an economic downturn, when your resources are slashed, your team is cut, and you’re asked to do more with less?
Rachel Downey says while others are pulling back, it’s time for you to lean in and double down on what’s working.
Rachel is the founder and CEO of Share Your Genius, an end-to-end podcast agency built from a marketer’s perspective. She joined the first episode of ReSessions to share her content marketing expertise.
You’ll learn why it’s important to stand out during a recession, how to create and leverage a consistent brand message, and how to repurpose podcast content for all of your marketing channels.