Casted

We loved getting a behind the mic view from several hosts in Season 1, but in Season 2, we’re going to chat with the talented folks behind the biggest brand podcasts in marketing. Season 2 launches February 26th, In the meantime, I wanted to share an amazing interview from our friend Jay Acunzo’s new show 3 Clips. Why? Because Jay recently featured Casted customers Gail Axelrod and Molly Sloan of Drift. And together, they went behind the scenes of Drift’s network of incredibly successful podcasts.

Thanks so much to our great friend Jay for sharing this episode with us so that we could share it here on the Casted Podcast with you.

Casted Season 2 Trailer | 3 Clips with Jay Acunzo

The pandemic caused a lot of people to pivot strategies to digital, and Oak Street Funding was no different. Where did they land? On a podcast. Kira Singer is the Senior Marketing Coordinator and Producer at Oak Street Funding, a small business lending company. She’s been instrumental in growing their digital marketing presence, including launching their successful podcast, OnPoint with Oak Street Funding. From the challenges of starting a podcast from scratch to evolving it into the amplified content marketing strategy it is today, Kira spills all the secrets on how Oak Street got there. Tune in to hear: 📝&nbsp;How to maximize your reach and gain insights on digital marketing success with a content amplification strategy 📣&nbsp;The importance of having a consistent voice for their podcast and across all of their content 💥&nbsp;Common challenges that occur as your podcast matures and how to tackle them Resources: For more information check out Oak Street Funding:<a href="https://www.oakstreetfunding.com/" rel="noopener noreferrer" target="_blank">https://www.oakstreetfunding.com/</a> If you want to listen to their show, OnPoint with Oak Street Funding:<a href="https://podcast.oakstreetfunding.com/public/111/OnPoint-with-Oak-Street-Funding-1f285e29" rel="noopener noreferrer" target="_blank">https://podcast.oakstreetfunding.com/public/111/OnPoint-with-Oak-Street-Funding-1f285e29</a> Connect with Kira:<a href="https://www.linkedin.com/in/kira-singer/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kira-singer/</a>

Kira understands the value of cross-functional, data-driven marketing, and the power of storytelling. Through written word, social media, live and edited video and audio, and visually appealing, on-brand content, she collaborates with partners internally and externally to plan and coordinate an SEO-researched content strategy. 

Kira Singer

Senior Marketing Coordinator & Producer, Oak Street Funding

Oak Street Funding’s Sr. Marketing Coordinator & Producer Kira Singer joins Casted’s CEO Lindsay Tjepkema to discuss how she grew the brand’s digital strategy and launched the OnPoint podcast.



How to Evolve Your Digital Strategy with Kira Singer from Oak Street Funding

Individuality, entertainment, and humanness. These three characteristics are just as important to marketing as metrics and education. In a world of e-commerce and marketing technology, Vern Tremble and his team at Wunderkind strive to provide valuable content that is both entertaining and informative. Vern is the Senior Director of Marketing and the host of the podcast "Individuality Unleashed", which explores what makes brands unique and how to drive success. He sits down with Lindsay to describe how Wunderkind’s podcast came to be, and the investment it takes to create something great. Listen in to hear two marketers and podcasters discuss the deeply important pieces of marketing that get put to the side from time to time: human stories, individuality, and entertainment. Listen in to hear: 🌱&nbsp;What it takes to start and grow a successful podcast from the inception 💡&nbsp;The importance of content being both entertaining and informative 🤑&nbsp;Creating a podcast isn’t just for fun—what’s your business use case?

As an experienced, detail-oriented professional marketer, Vern Tremble is an innovative, analytical thinker who prizes the ability to adapt quickly and see multiple tasks through to completion while meeting deadlines and achieving revenue goals. 

Vern Tremble

Senior Director of Marketing, Wunderkind

Wunderkind’s Sr. Director of Marketing Vern Tremble joins Casted’s CEO Lindsay Tjepkema to discuss how Wunderkind’s Individuality Unleashed podcast came to be and the importance of human stories, individuality, and entertainment in marketing.


The Importance of Individuality in Marketing with Wunderkind’s Vern Tremble

Strongly setting the intention for your podcast is crucial for success. Without intentional goals and ways to measure your progress, it’s hard to see where you’re going. In this podcast episode, Michael Lynn describes the origin story of MongoDB's journey into podcasting, and how it has evolved over time into the intentional and successful podcast it is today. "I wanted the podcast to be a great place where you can get great information and learn about not only MongoDB, but the way that other software developers are improving the velocity of their development efforts." <a href="https://www.linkedin.com/in/mlynn/" rel="noopener noreferrer" target="_blank">Michael Lynn</a> is the Principal Developer Advocate at <a href="https://www.mongodb.com/home" rel="noopener noreferrer" target="_blank">MongoDB</a>, and the host of the <a href="https://podcasts.mongodb.com/public/115/The-MongoDB-Podcast-b02cf624" rel="noopener noreferrer" target="_blank">MongoDB Podcast</a>, a show that aims to inspire, motivate, and educate software developers. He has been instrumental in growing the podcast from its humble beginnings to the successful show it is today. What started as a two-man show has evolved into something even more intentional, and they’ve expanded to have multiple hosts. In this episode, you will learn: 💪&nbsp;02:29-03:32 The importance of knowing your mission and goal for your podcast🚀&nbsp;03:43-04:48 How to get your podcast off the ground with minimal tech and team❤️ 10:28-11:32 Why human-forward stories are worth sharing, even on a software development podcast Resources: Connect with Michael:<a href="https://www.linkedin.com/in/mlynn/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/mlynn/</a> Check out the MongoDB podcast: <a href="https://podcasts.mongodb.com/public/115/The-MongoDB-Podcast-b02cf624" rel="noopener noreferrer" target="_blank">https://podcasts.mongodb.com/public/115/The-MongoDB-Podcast-b02cf624</a>

Startup Advisor, International Conference Speaker, Podcaster, Software Engineer, and Developer Advocate, responsible for launching and building the MongoDB Podcast network and strategies for Live Audio and Video Streaming content at MongoDB.

Michael Lynn

Principal Developer Advocate

MongoDB’s Principal Developer Advocate Michael Lynn joins Casted’s CEO Lindsay Tjepkema to discuss how he launched The MongoDB Podcast and set intentional goals from the beginning. 


This is How You Evolve Your Podcast with MongoDB’s Michael Lynn

While some B2B brands launch podcasts and video series as experimental side projects, other brands intentionally set out to make those easy-to-consume channels the chief drivers of their overall marketing strategy.&nbsp; Zylo is one such brand, and on this episode, CMO Meredith Albertson and Content Marketing Manager Nicole Wood share how they launched their podcast SaaSMe Unfiltered with the goal of building their overall marketing strategy around the show.&nbsp; Key Takeaways:🔥 04:29-07:37 Why SaaSMe Unfiltered Was Strategically Aligned from the Start🗣 08:23-09:32 How Zylo Differs from Traditional B2B Marketing🧠 16:43-18:39 Podcasting Revenue is a Long (but Smart) Game🧃 22:55-26:32 Squeeze the Juice Out of All Your Content📐 29:54-31:46 Measuring the Value of Your Content📣 36:53-38:09 How Amplified Marketing Impacts the Business🎧 39:04-40:26 Advice on Proving a Podcast’s Value to Your Brand Check out SaaSMe Unfiltered <a href="https://podcast.zylo.com/public/112/SaaSMe-Unfiltered%3A-The-SaaS-Management-Podcast-c316deea" rel="noopener noreferrer" target="_blank">https://podcast.zylo.com/public/112/SaaSMe-Unfiltered%3A-The-SaaS-Management-Podcast-c316deea</a>&nbsp; Connect with Meredith and Nicole<a href="https://www.linkedin.com/in/meredithpmorgan/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/meredithpmorgan/</a> https://www.linkedin.com/in/nicoleewood/

A data-driven leader with exceptional work ethic, relationship-building skills, and the ability to develop remarkable global teams that drive marketing with a sales-first approach. Proven results in brand awareness, product marketing, analyst relations, field marketing and industry events, content strategy, demand generation, digital media, social media, and more.

Meredith Albertson

Chief Marketing Officer, Zylo

Designer turned content marketer who loves finding creative ways to bring marketing strategies to life, engage customers, drive value, and bring delight. 

Nicole Wood

Content Marketing Manager, Zylo

Zylo’s CMO Meredith Albertson and Content Marketing Manager Nicole Wood join Casted’s CEO Lindsay Tjepkema to share how they launched SaaSMe Unfiltered and placed podcasting at the center of their overall marketing strategy from the start. 



How Intentional Podcasting Becomes a Brand’s Marketing Strategy with Zylo’s Meredith Albertson and Nicole Wood

Whether you’re thinking about starting a podcast or have been behind the mic for years, Megan Noel from Trava has some insights and creative ideas to help craft your podcast strategy. Megan’s team at Trava started their podcast in October of 2022. So why did they start? And where is it taking them? For one, Megan is starting with the basics—what do they do and why do they do it. Tune in to hear: 3️⃣ questions that will help you craft a successful (podcast) content strategy👩&nbsp;Megan’s unique perspective on podcast content (plot twist: it’s NOT about thought leadership)🎙️What you need to know if you’re thinking about starting a podcast Check out The Tea on Cybersecurity<a href="https://listen.casted.us/public/121/The-Tea-on-Cybersecurity-1fc5710e" rel="noopener noreferrer" target="_blank">https://listen.casted.us/public/121/The-Tea-on-Cybersecurity-1fc5710e</a> Connect with Megan<a href="https://www.linkedin.com/in/megansnoel/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/megansnoel/</a>

Scrappy marketer with a knack for strategy, messaging, and relationships. Passionate about doing good work with great people and never being the smartest in the room.

Megan Noel

Director of Marketing, Trava

Get creative and insightful tips on how to build a strong content marketing strategy around podcasting from Megan Noel, Director of Marketing at Trava. Learn how she and her team recently launched their show The Tea on Cybersecurity and how they’re planning to drive brand growth with it.


How to Craft Your Podcast Strategy with Trava’s Megan Noel

After launching a brand podcast right before the pandemic, Vincent Pietrafesa has lots of lessons and advice to give to anyone thinking of starting a podcast. Most importantly? Just press record. Vincent Pietrafesa, VP of B2B Products and Partnerships at Stirista and co-host of The Marketing Stir podcast, has combined the power of thought leadership and the machine of campaign marketing to create a podcast that is pushing Stirista forward. Listen in to hear how his team is creating connection and generating demand with their podcast. Key Takeaways:🦠&nbsp;04:46-07:37 Lessons from COVID: What Stirista has learned from growing a podcast through the pandemic🎧&nbsp;07:38-09:24 Why Vincent says they have no listenership goals—what are they measuring?🏆 11:24-13:33 Stirista’s method for success: the team behind the podcast magic Check out The Marketing Stir<a href="https://podcast.stirista.com/public/84/The-Marketing-Stir-1d9bbf55" rel="noopener noreferrer" target="_blank">https://podcast.stirista.com/public/84/The-Marketing-Stir-1d9bbf55</a> Connect with Vincent<a href="https://www.linkedin.com/in/vincent-pietrafesa-ab69994/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/vincent-pietrafesa-ab69994/</a>

The host of The Marketing Stir Podcast, Vincent is an experienced marketing professional and public speaker specializing in Digital Marketing and Lead Generation. 

Vincent Pietrafesa

VP of B2B Products and Partnerships, Stirista

Learn how Vincent Pietrafesa, VP of B2B Products and Partnerships at Stirista and co-host of The Marketing Stir podcast, has combined the power of thought leadership and the machine of campaign marketing to create a podcast that is pushing Stirista forward. Listen in to hear how his team is creating connection and generating demand with their podcast.


Casted Season 2 Trailer | 3 Clips with Jay Acunzo

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Today's Host

Lindsay Tjepkema

Recent Episodes

Casted Season 2 Trailer | 3 Clips with Jay Acunzo

DESCRIPTION

Today's Host

Lindsay Tjepkema

Related Resources

Recent Episodes

How to Evolve Your Digital Strategy with Kira Singer from Oak Street Funding

The Importance of Individuality in Marketing with Wunderkind’s Vern Tremble

This is How You Evolve Your Podcast with MongoDB’s Michael Lynn

How Intentional Podcasting Becomes a Brand’s Marketing Strategy with Zylo’s Meredith Albertson and Nicole Wood

How to Craft Your Podcast Strategy with Trava’s Megan Noel

Creating Connection and Generating Demand with Stirista’s Vincent Pietrafesa