If you're frustrated and overwhelmed because your podcasting efforts must improve brand recognition or audience understanding, then you are not alone!
Many marketing managers need help consistently producing high-quality, engaging content that resonates with their target audience, leading to low listener numbers and lackluster results.
It comes down to focusing on aligning marketing efforts with sales goals!
Meet Eric Quanstrom, the dynamic Chief Marketing Officer at CIENCE Technologies and a passionate advocate for the power of podcasting in B2B marketing strategies. With a rich experience that spans almost six years at CIENCE, Eric has helped the company excel in thought leadership and community building through engaging podcasts and video content. Eric shares his unique perspective on how podcasts can drive brand awareness, foster customer trust, and enhance employee engagement.
Connect with Eric: https://www.linkedin.com/in/quanstrom/
Subscribe to The Casted Podcast on Apple Podcasts and Spotify.
The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.
