Casted

Today’s conversation is with Jay Acunzo, Founder of Marketing Showrunners. Jay Acunzo helps companies produce their own shows, and is the final episode of our three-part miniseries about internal podcasting. Throughout his career, Jay has believed in creating content that keeps listeners coming back whether it be an internal or external podcast. For Jay, the most important aspect of creating a show is developing the premise. He thinks the biggest challenge of creating an internal podcast is producing for an audience when you are the audience. Jay believes internal podcasts can develop trust and build community within a company if the show is focused on participation, not promotion.

Hear about how to develop the premise of your internal podcast and create a show that will keep listeners coming back each week in today's conversation.

Key Takeaways:
🧑‍💻 3:29-5:08: Focusing on the premise, format, and talent with internal and external podcasts
🎧 5:55-7:03: Finding the motivation and rigor behind your podcast's premise
👨‍👩‍👧‍👦 10:41-11:20: Building community for your internal show versus your external show
🎙 12:32-13:31: Creating a brand-driven internal show that participates in the company community
🗣 14:46-15:51: Developing the premise and style of the podcast around the host
❤️ 16:08-18:41: Creating an internal show that develops trust and love and its challenges
🔬 18:57-20:55: Researching the audience for your show when you are the audience
🎨22:56- 23:28: Allowing yourself to be creative and act before you have everything you need
🎁23:38-24:33: Producing a podcast that feels like a gift for your employees
⏰ 25:36-26:06: Spending time developing the premise for your internal podcast

Related Resources:
Jay’s LinkedIn: https://www.linkedin.com/in/jayacunzo/
Marketing Showrunners’s website: https://www.marketingshowrunners.com/blog/
Marketing Showrunners's Premise Guide: https://www.marketingshowrunners.com/blog/podcast-premise-guide/

Jay Acunzo is a globally touring keynote speaker and author of the book Break the Wheel. He’s hosted and produced over a dozen original series about creativity at work, built together with brand partners, and he’s the founder of Marketing Showrunners, a media company for creative marketers, with subscribers from Red Bull, Adobe, Salesforce, Shopify, the BBC, Mailchimp, and more.

Jay got his start as a sports journalist and previously worked in tech for Google, HubSpot, and the venture capital firm NextView. His thinking has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Entrepreneur, and more. Salesforce called him "a creativity savant," while the American City Business Journals named him as one of Boston's "50 On Fire.”

In a world where “storyteller” has become a buzzword, Jay earns a living by creating truly original narratives that make you rethink the status quo and pursue better work with renewed energy and ideas.

Jay Acunzo

Founder, Marketing Showrunners

Today’s conversation is with Jay Acunzo, Founder of Marketing Showrunners. Jay Acunzo helps companies produce their own shows, and is the final episode of our three-part miniseries about internal podcasting. Throughout his career, Jay has believed in creating content that keeps listeners coming back whether it be an internal or external podcast. For Jay, the most important aspect of creating a show is developing the premise. He thinks the biggest challenge of creating an internal podcast is producing for an audience when you are the audience. Jay believes internal podcasts can develop trust and build community within a company if the show is focused on participation, not promotion.  Hear about how to develop the premise of your internal podcast and create a show that will keep listeners coming back each week in today's conversation.

Developing a Premise for Your Internal Podcast with Marketing Showrunners’ Jay Acunzo 

Today’s conversation is with Mat Zucker, Marketing Practice Lead at Prophet, and host of Rising podcast. In June, Mat wrote and published an article with Forbes Magazine about what internal podcasts are and what they can do for business. Mat has been a fan of podcast since the beginning, in the ‘90s, and he currently hosts two podcasts: Rising and Cidiot. For Matt, podcasts are a great medium for curiosity. In his opinion, the best shows are the ones that follow a question and try to answer it. He believes internal podcasting is a liberating tool that can help employees learn something while they are doing something else. Mat is fascinated with the way internal podcasts can build trust and establish relationships within a company.

Hear about the trends Mat has seen in internal podcasts and learn about how to build a stronger community within your business in today’s conversation.

Key Takeaways:
❓ 3:34-3:50: Pursuing a question through an external or internal podcast
🎙 4:19-5:52: Three different approaches to internal podcasting
🎧 8:38-9:58: Listening and learning from a podcast while doing something else
💡 12:14-14:09: Figuring out a content strategy for your internal podcast
🧑‍💻 15:25-15:44: Designing a program around your internal podcast
📈 17:21-18:13: Understanding how audio technology and the podcasting market is evolving

Mat is a marketing executive who helps brands grow using strategic, creative and digital leadership.
He helps clients in three ways:

1. Build modern brands that earn trust
2. Use digital to unlock growth
3. Create content and experiences that build relationships and drive action

At Prophet, he leads the marketing + sales practice, which includes digital marketing, communications and content. For five years, he also managed the firm's digital discipline, which includes 30+ specialists globally. His prior leadership positions have been at creative and digital agencies, including as Chief Creative Officer at OgilvyOne New York, Global Executive Creative Director at Razorfish, and Executive Creative Director at R/GA and Agency.com.

Mat Zucker

Partner, Prophet

In this episode, hear about trends seen in internal podcasts and learn about how to build a stronger community within your business from Mat Zucker, Marketing Practice Lead at Prophet.

How Internal Podcasts Can Liberate Your Employees with Prophet's Mat Zucker

Today’s conversation is with Scott Monty, Chief Executive Officer and Principal of Scott Monty Strategies. Scott Monty is a pioneer of internal podcasting and kicks off the first episode of our three-part miniseries about internal podcasting. Before starting Scott Monty Strategies, Scott Monty was the Global Head of Social Media & Digital Communications at Ford. Throughout his career, Scott has used podcasting and social media as a way of building relationships and creating communities with his audiences. For Scott, podcasting is one of the most intimate mediums out there today. He believes that podcasting is a great way to directly communicate with listeners or employees and create an individualized experience for each person. Scott uses internal podcasts to engage his employees, create passion, and build loyalty within the company

Hear about how to build relationships with podcasts and use internal podcasting as a tool to connect with your employees in today's conversation.

Key Takeaways:
🧑🏻‍🤝‍🧑🏽 4:14-5:43: Creating a community, building relationships, and making connections
🗣 9:28-10:59: Using podcasts to build loyalty and talk directly to your audience
🎧 14:43-15:41: Engaging your employees using internal podcasts
🧑‍💻 17:25-18:14: Communicating with your employees using this three-pronged approach
📖 19:25-19:49: Building passion for the company with individual stories in a podcast
🎙 20:07-21:19: Understanding why you want to start a podcast and how it fits your business goals
⏰ 21:52-22:41: Focusing on quality and taking your time with podcasting

Related Resources:
Scott’s LinkedIn: https://www.linkedin.com/in/scottmonty/
Scott Monty Strategies’s website: https://www.scottmonty.com/

Scott Monty, previously a Fortune 10 executive, is a strategy, communications and leadership advisor. He uses timeless lessons from history, literature and philosophy to help leaders make decisions with empathy, integrity, and wisdom. He was ranked by The Economist as #1 atop the list 25 Social Business Leaders and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Scott Monty

Principal, Scott Monty Strategies

Today’s conversation is with Scott Monty, Chief Executive Officer and Principal of Scott Monty Strategies. Scott Monty is a pioneer of internal podcasting and kicks off the first episode of our three-part miniseries about internal podcasting. Before starting Scott Monty Strategies, Scott Monty was the Global Head of Social Media & Digital Communications at Ford. Throughout his career, Scott has used podcasting and social media as a way of building relationships and creating communities with his audiences. For Scott, podcasting is one of the most intimate mediums out there today. He believes that podcasting is a great way to directly communicate with listeners or employees and create an individualized experience for each person. Scott uses internal podcasts to engage his employees, create passion, and build loyalty within the company  Hear about how to build relationships with podcasts and use internal podcasting as a tool to connect with your employees in today's conversation.

Building Passion and Loyalty Through Internal Podcasts with Scott Monty Strategies's Scott Monty

We’re all fans of HubSpot here at INBOUND, but you’ve never heard the origin story of some of the brand’s most important content: its network of podcasts and videos. This story starts more than a decade ago and includes characters who went on to become big marketing names you follow today, like Dave Gerhardt, Mike Volpe, Jeanne Hopkins, Ellie Mirman, and Meghan Keaney Anderson. Listen in to this special episode of the Casted Podcast to hear about their common thread - the throughline that differentiated HubSpot, these marketing leaders, and the brands they went on to build.

Key Takeaways:

🧩 11:33-12:56: Mike Volpe: Creating a personal connection with marketers
🧡 13:27-14:47: Ellie Mirman: Staying true to the HubSpot brand
🎁 15:02-15:58: Jeanne Hopkins: What HubSpot TV gave the brand
🌱 16:59-18:51: Mike Volpe: Using The Growth Show to reach a new audience
✨ 19:18-21:12: Dave Gerhardt: How podcasting led to a serendipitous role for a marketing fave
🧵 24:52-25:58: Sam Balter: Tailoring shows to different audiences
👩‍🏫 28:02-28:48: Meghan Keaney Anderson: Podcasting with a purpose
🤔 29:09-29:34: Mike Volpe: But... why podcasting?
💼 30:08-30:48: Meghan Keaney Anderson: The business benefits of podcasting
🏛 33:09-33:38: Dave Gerhardt: Podcasting as a pillar of marketing
➕ 34:42-34:49: Meghan Keaney Anderson: Create a show that adds value
🐠 35:41-36:06: Ellie Mirman: An opportunity to be unique
➗ 40:33-40:50: Mike Volpe: No one formula for great podcasts

Resources:
The Podcast Effect: https://casted.us/the-podcast-effect-at-hubspot/
How We Wrung-Out The Casted Podcast to Create “What Happened When HubSpot Hit Record”: https://casted.us/how-we-wrung-out-the-casted-podcast-to-create-narrative-episode/

As a current CRO and former marketing leader, Jeanne has a deep expertise in data-driven, high-velocity customer acquisition, sales, marketing, and customer success organizations. Jeanne's accolades as a marketing leader are impressive and she's used her deep understanding of podcasting as a tool at the brands she's led. 

Jeanne Hopkins

CRO, SquadLocker

Mike Volpe is the Chief Executive Officer at Lola.com and host of The Agile Operations podcast. Before Lola.com, Mike Volpe was the Chief Marketing Officer at HubSpot and Chief Marketing Officer at Cybereason. While there, he started The Growth Show to create brand awareness among c-level executives Throughout his career, podcasting has always an important part of his marketing puzzle, even now as CEO. He believes in the power of audio and video as a marketing tool that can build a community and make a better brand impression. For Mike, podcasting is a different way to reach his audience, establish a deeper connection, and add personality to the brand. Hear about how to define your goals and use podcasting as a tactic to build awareness for your brand in today's conversation.

Mike Volpe

CEO, Lola.com

Regarded as one of the leading brand builders in B2B today, Dave is currently Chief Marketing Officer at Privy (the #1 app for sales on Shopify). Before that, he helped grow Drift into the powerhouse SaaS company it is today and he also hosts his own private marketing group called DGMG. 

Dave Gerhardt

CMO, Privy

As vice president of marketing, Meghan leads the creative and editorial, product marketing and academy teams for HubSpot. Together with her teams, she's responsible for the company's brand, podcast, and overall editorial content as well as the company's product launch and positioning strategy. Meghan is host of the Growth Show Podcast. 

Meghan Keaney Anderson

VP of Marketing, HubSpot

Ellie is a hands-on marketing leader with track record of building and scaling marketing at high-growth companies including Crayon, Toast, and HubSpot.

Ellie Mirman

CMO, Crayon 

Sam is the current Director of Content at ZoomInfo. Previously, he was the Senior Marketing Manager of HubSpot's podcast network and the host of their show, Weird Work. 

Sam Balter

Director of Content, ZoomInfo

Listen in to this special episode of the Casted Podcast to hear about HubSpot's common thread - the throughline that differentiated HubSpot, some of your favorite marketing leaders, and the brands they went on to build.

What Happened When HubSpot Hit Record with Lindsay Tjepkema at INBOUND

Today’s conversation is with Meghan Keaney Anderson, Vice President of Marketing at HubSpot, and host of The Growth Show podcast. Meghan’s journey with podcasting started with The Growth Show five years ago. At the time, HubSpot had popular blogs that attracted mid-level marketers. However, her team needed a vehicle to reach people later in their careers — in decision-making roles — that didn’t have time to read blogs. They believed a podcast could capture the attention of those executives during their own little windows of time, and they were right. For Meghan, each podcast has a distinct problem it is trying to solve or a distinct theory it is chasing down. She believes that podcasting can fill a unique space in the market and attract new audiences if done successfully. Hear about how to establish that audience, understand the purpose of your podcast, and measure its success in today's conversation.

Key Takeaways:
🌱 2:04-3:13: Why HubSpot started The Growth Show podcast
🗣 6:18-8:02: The evolution of HubSpot’s podcast network
💡 8:23-9:02: Creating a podcast to solve a distinct problem or chase down a theory
🎙 10:00-12:23: Growing your podcast by establishing what need you are filling
👨‍👩‍👧‍👦 13:02-13:58: Determining what audience your podcast is trying to reach
📦 14:57-16:13: Repackaging the stories gained through podcasting into other marketing materials
📈 20:45-21:19: Defining the goals of your podcast so you can accurately measure success
🧑‍💻 21:45-22:25: Studying discoverability and unpacking what works on different distribution platforms
➕ 22:41-23:34: Creating added value and making an experience for your fans

Related Resources:
Meghan’s LinkedIn: https://www.linkedin.com/in/meghankeaney/
HubSpot’s website: https://www.hubspot.com/
The Growth Show Podcast: https://www.hubspot.com/podcasts/the-growth-show

As vice president of marketing, Meghan leads the creative and editorial, product marketing and academy teams for HubSpot. Together with her teams, she's responsible for the company's brand, podcast, and overall editorial content as well as the company's product launch and positioning strategy. Meghan is host of the Growth Show Podcast.

In this episode, learn how to establish that audience, understand the purpose of your podcast, and measure its success from HubSpot's VP of Marketing, Meghan Keaney Anderson .

Establishing the Audience and Goals for Your Podcast with HubSpot's Meghan Keaney Anderson

Today’s conversation is with Jeanne Hopkins, Chief Revenue Officer at SquadLocker, and former host of Table Fries podcast. Before SquadLocker, Jeanne Hopkins was the Chief Marketing Officer at SmartBear Software, Chief Marketing Officer at Lola.com, and VP of Marketing at HubSpot. Throughout her career, Jeanne has used podcasting as a way to humanize her brands. For Jeanne, podcasting is a great tool that can show the company’s personality and share expertise with the customers. She believes that podcasting can help marketing teams capture and amplify the voices of experts already within the company.
Hear about how to share your expertise in soundbites and use podcasting as a tool to humanize your brand in today's conversation.

Key Takeaways:
🎙 2:46-3:35: How podcasting defined HubSpot and gave the brand personality
🗣 7:06-7:42: Using a podcast to share your expertise with your customers
💡 13:20-15:22: Thinking about the content plan and your goals before starting
🚧 18:20-20:36: Getting over that hurdle and starting your podcast
⏺️ 20:45-21:05: Recording and editing your first podcast and getting over your fear
🧑‍💻 22:52-24:04: Why consistency is important in both marketing and podcasting
Related Resources:

Jeanne’s LinkedIn: https://www.linkedin.com/in/jeannehopkins/
SquadLocker’s website: https://www.squadlocker.com/
Table Fries Podcast: https://tablefries.com/

Today’s conversation is with Jeanne Hopkins, Chief Revenue Officer at SquadLocker, and former host of Table Fries podcast. Before SquadLocker, Jeanne Hopkins was the Chief Marketing Officer at SmartBear Software, Chief Marketing Officer at Lola.com, and VP of Marketing at HubSpot. Throughout her career, Jeanne has used podcasting as a way to humanize her brands. For Jeanne, podcasting is a great tool that can show the company’s personality and share expertise with the customers. She believes that podcasting can help marketing teams capture and amplify the voices of experts already within the company.
Hear about how to share your expertise in soundbites and use podcasting as a tool to humanize your brand in today's conversation.

Sharing Your Expertise Using Soundbites with SquadLocker's Jeanne Hopkins

Today’s conversation is with Mike Volpe, Chief Executive Officer at Lola.com, and host of The Agile Operations podcast. Before Lola.com, Mike Volpe was the Chief Marketing Officer at HubSpot and Chief Marketing Officer at Cybereason. While there, he started The Growth Show to create brand awareness among c-level executives Throughout his career, podcasting has always an important part of his marketing puzzle, even now as CEO. He believes in the power of audio and video as a marketing tool that can build a community and make a better brand impression. For Mike, podcasting is a different way to reach his audience, establish a deeper connection, and add personality to the brand.
Hear about how to define your goals and use podcasting as a tactic to build awareness for your brand in today's conversation.

Key Takeaways:
🧑🏾‍🤝‍🧑🏽 7:28-9:31: How audio and video can make a better brand impression and build a community
🌱 11:24-13:15: Why Mike started The Growth Show podcast at HubSpot
🎙 13:36-14:03: Using podcasting as a different way to reach your audience
🔗 15:42-16:59: Trying to connect with new audiences by creating a podcast for them
🗣 17:31-18:25: How to create an interesting podcast even if the subject matter seems boring
📈 19:32-22:46: Thinking about metrics as the investment behind your brand
🧑‍💻 22:58-24:06: Defining your purpose and goal and how to use podcasting as a tactic
💡 25:18-26:19: Accomplishing multiple goals by having multiple shows

Related Resources:
Mike’s LinkedIn: https://www.linkedin.com/in/mikevolpe/
Lola.com’s website: https://www.lola.com/
The Agile Operations Podcast: https://agileoperations.org/

Today’s conversation is with Mike Volpe, Chief Executive Officer at Lola.com, and host of The Agile Operations podcast. Before Lola.com, Mike Volpe was the Chief Marketing Officer at HubSpot and Chief Marketing Officer at Cybereason. While there, he started The Growth Show to create brand awareness among c-level executives Throughout his career, podcasting has always an important part of his marketing puzzle, even now as CEO. He believes in the power of audio and video as a marketing tool that can build a community and make a better brand impression. For Mike, podcasting is a different way to reach his audience, establish a deeper connection, and add personality to the brand. Hear about how to define your goals and use podcasting as a tactic to build awareness for your brand in today's conversation.

Building Brand Awareness and Defining Your Goals with Lola.com's Mike Volpe

Today’s episode features Lindsey Christensen, Chief Marketing Officer at thoughtbot and host of the show Giant Robots Smashing into Other Giant Robots, which has been alive and smashing for eight years. As a veteran brand of podcasting, thoughtbot has expanded their podcasting efforts into three shows that each serve a unique and powerful purpose for the overall brand. So what’s their secret to success? Lindsey gives us a behind-the-scenes look at thoughtbot’s view on podcasting and shares how the shows have evolved, how and why she has prioritized podcasting since joining the company just a couple of years ago, and how it (you know… the robot one) got such an incredible name.

Key Takeaways:
📣 3:08-3:41: The motto that led to Thoughtbot's podcast strategy
💪 4:19-5:59: The fight for your audience's attention
🤓 8:47-9:50: Podcasts as a recruiting tool
💡 10:58-12:33: How podcasts fit into Thoughtbot's strategic plans
🏆 13:22-13:56: Making the goal to create valuable content
🤖 15:22-16:48: An evolution in the Giant Robot's lifecycle
🧠 17:10-19:05: Advice for marketers thinking about brand podcasts

Related Resources:
Lindsey’s LinkedIn: https://www.linkedin.com/in/lindseychristensen/
thoughtbot’s website: https://thoughtbot.com/
Giant Robots Smashing into Other Giant Robots Podcast: https://www.giantrobots.fm/

Today’s episode features Lindsey Christensen, Chief Marketing Officer at thoughtbot and host of the show Giant Robots Smashing into Other Giant Robots, which has been alive and smashing for eight years. Lindsey shares how the show has evolved, how and why she has prioritized podcasting since joining the company just a couple of years ago, and how it got such an incredible name.

thoughtbot's Smashingly Successful Podcast Strategy with Lindsey Christensen

Today’s conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. through podcasting. Hear about why you should stop making excuses and start your own podcast in today's conversation.

Key Takeaways:
🏛 4:59-5:28: How podcasting can be a pillar of marketing
📈 6:31-7:32: Appealing to niche markets and loyal followers through podcasts
💡 9:27-9:53: Thinking about evolving all your channels as a marketer
🗣 10:24-10:55: Listening to what your customers are saying
👣 11:18-13:18: Why podcasting was Dave's first step in the marketing strategy at Privy
🎙 14:41-15:25: Using podcasting as a way to get content for your brand
🧑‍💻 16:25-17:16: Creating more on-demand content during the pandemic
🚫 19:37-21:26: Stop making excuses and go make your podcast

Related Resources:
Dave’s LinkedIn: https://www.linkedin.com/in/davegerhardt
Privy’s website: https://www.privy.com/
The Ecommerce Marketing Show Podcast: https://www.privy.com/ecommerce-marketing-show

Regarded as one of the leading brand builders in B2B today., Dave Gerhardt, is currently Chief Marketing Officer at Privy (the #1 app for sales on Shopify). Before joining Privy, he did marketing at Drift for over 4 years and helped create one of the fastest growing SaaS companies of all-time.

He also hosts DGMG, his private marketing group with 1,300+ members: patreon.com/davegerhardt.

Chief Marketing Officer, Privy

Today’s conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. Hear about why you should stop making excuses and start your own podcast in today's conversation.

How To Stop Making Excuses and Start Your Podcast with Privy's Dave Gerhardt

Today’s conversation is with Ethan Beute, Chief Evangelist at Bomb Bomb, and host of The Customer Experience podcast. BombBomb is a video company, as you will hear, yet their podcast has been a foundational part of their marketing strategy - and even helped Ethan write a book! Hear how in today's authentic conversation.

Key Takeaways:
💡 3:04-4:23: The opportunity for podcasting at BombBomb
🗣 9:08-10:45: Making a brand authentic by giving it a voice
🧑‍💻  11:06-12:32: Choosing the right host for your show
🎙 18:05-20:07: Lessons learned from starting a brand podcast
📈 20:48-21:16: Identifying the impact at BombBomb

Related Resources:
Ethan's LinkedIn: https://www.linkedin.com/in/ethanbeute/ 
BombBomb's website: https://bombbomb.com
The Customer Experience Podcast: https://bombbomb.com/podcast/

Today’s conversation is with Ethan Beute, Chief Evangelist at Bomb Bomb, and host of The Customer Experience podcast. BombBomb is a video company, as you will hear, yet their podcast has been a foundational part of their marketing strategy - and even helped Ethan write a book! Hear how in today's authentic conversation.

Giving Your Brand an Authentic Voice with BombBomb's Ethan Beute

Welcome to season 4 of the Casted podcast. We’re back! And we’re talking to marketing leaders linked to the brand podcasts you love to understand the role those shows play in the brand’s overall marketing strategy. You’re getting a behind-the-scenes… er… mic look at why these brands are investing in podcasting, why these leaders support them, and how they are driving strategies forward.

Today’s conversation is with Muhammad Yasin, Executive Vice President of Marketing at PERQ, and host of not one, but two podcasts, The Bridge, by PERQ, and a separate show called the Agile Marketing Podcast. Both are great for you, dear marketing listener. And both are helping Muhammad churn out a wealth of additional content to reach and connect with more people like you in myriad ways. It’s safe to say that Muhammad understands that whole magic wish scenario. He’s turning each conversation, each episode, into many other pieces of content and multiple opportunities to connect with his audience.

Key Takeaways:
🍿 3:52-4:49: An opportunity to deliver consumable content
👂 5:53-6:16: People love to be heard
📣 8:36-9:30: Remixing your content with podcasts
🕵️‍♀️ 11:47-12:43: Approach content like a reporter
🎙 20:41-22:00: Where does the podcast fit in your marketing strategy?
🤔 22:20-23:08: How can we get other people thinking this way?

Related Resources:
The Bridge: https://podcasts.apple.com/us/podcast/id1475946227
Agile Marketing Podcast: https://agilemarketingindy.com/podcasts/ 
Roderick on the Line: http://www.merlinmann.com/roderick/ 




In the Season 4's opening episode, we talk with Muhammad Yasin, Executive Vice President of Marketing at PERQ, and host of not one, but two podcasts, The Bridge, by PERQ, and a separate show called the Agile Marketing Podcast. Learn how Muhammad and his team are turning each conversation, each episode, into many other pieces of content and multiple opportunities to connect with his audience.

The Magic of Authenticity with PERQ's Muhammad Yasin

We talk a lot about authentic conversations. They're the lifeblood of relationships, which means they're the foundation really great marketing. And now, more than ever before, at least in most of our careers, authenticity and relationships and connections, they really matter. Which is why we're so excited about this episode of The Casted Podcast. In the final episode of Season 3, we talk to Andy Culligan, CMO at Leadfeeder about his life as a CMO in the midst of a pandemic. He and his team have been working to bring brand awareness and demand generation together since he joined the company. When the pandemic hit, Andy knew his team needed to stay the course but become a helping hand to Leadfeeder's audience. Listen in to hear how his team has continued executing their original strategy... but faster. And how their team managed to drive 7500 webinar registrants in just six weeks. This is an episode you don't want to miss! 

Key Takeaways:
Driving 7500 webinar registrants in six weeks
Focusing on doing the original plan... but faster
Bridging the gap between brand and demand gen
The best pitch right now is no pitch at all
Being understanding of your team's personal situations
Advice for marketers right now

In the final episode of Season 3, we talk to Andy Culligan, CMO at Leadfeeder about his life as a CMO in the midst of a pandemic. Listen in to hear how his team has continued executing their original strategy... but faster. And how their team managed to drive 7500 webinar registrants in just six weeks. This is an episode you don't want to miss!

How Leadfeeder is Marrying Demand with Brand with Andy Culligan

When the world gives you a pandemic, make messaging that is still relevant and meaningful to your audience. That's right. We're a few weeks into this quarantine and one thing remains the same today as it did when the pandemic hit, as well as long, long, long before that. Empathy. Know your audience and what is important to them and empathize with them. That's always been important, but now more than ever, it's critical. I'm Lindsay Tjepkema, CEO and co- founder of Casted, the first and only marketing platform built around branded podcasts. And this is our podcast. Here in season three of the Casted podcast, we're talking with CMOs and marketing leaders to see how they're rethinking their marketing strategies in light of the COVID- 19 crisis. I'm hearing inspiring stories from leaders and teams around the world who are taking this as an opportunity to explore new ways to serve and connect with their audiences. And today we're hearing from James Kessinger, the CMO of Hushly, the company that helps you leverage your content to strengthen your relationships with your audiences all the way through to that critical conversion point. He and his team have looked for ways to serve their audiences today in ways that will serve the Hushly brand longterm. So listen in to James, as he explains how a company that is built around conversions has managed to maintain connection in the time of COVID- 19.

Key Takeaways:
Putting focus on helping the customer
Keep messaging real and empathetic
How to market marketing to marketers
Building relationships right now
What James wants marketers to know

In today's episode, James Kessinger, CMO at Hushly, discuss how him and his team have looked for ways to serve their audiences today in ways that will serve the Hushly brand longterm. So listen in as he explains how a company that is built around conversions has managed to maintain connection in the time of COVID- 19.

Maintaining Connection with Hushly's James Kessinger

When your content strategy isn't what your audience wants to hear from you, when the topics you planned to cover no longer resonate, when a global pandemic changes everything, not only for you, but also, obviously, for your audience, what exactly do you do? And perhaps more fittingly here, what exactly do you say? When your job, or maybe even your business is content, what does that pivot look like? Today, we're hearing from Joe Lazauskas who heads up marketing at Contently, a company many of you know and love, and they serve both marketing leaders, inside companies, and also freelance content creators. Although his audiences are closely related, they're very different, which Joe knows, and strategically works accordingly as you'll hear. Listen and learn from Joe as he shares an interesting behind-the-scenes look at the content strategy of Contently, as well as incredibly tactical and helpful advice on how to stay nimble with your own content marketing efforts amidst, well, this uncertain time we're all navigating right now.

Key Takeaways:
The art of silent brainstorms
Answering the big questions with content
Framing up Contently in a way that resonated
Being a strategic partner, not just a clever marketer
Advice for marketers right now
Always be thoughtful, always be helpful

Listen and learn from Joe Lazauskas, who heads up marketing at Contently, as he shares an interesting behind-the-scenes look at the content strategy of Contently, as well as incredibly tactical and helpful advice on how to stay nimble with your own content marketing efforts amidst, well, this uncertain time we're all navigating right now.

Contently: Building Trust Through Thoughtful Content with Joe Lazauskas

In the midst of any crisis many of us have been given the same advice: Look for the good. Seek out the silver lining. And while it can really feel impossible to see the positives in all that is happening right now, when we are speaking specifically about business and even more specifically about marketing, there are some glass-half-full things that can come from this time of crisis and uncertainty. Things we might even be able to carry with us after the crisis has passed. Today, we’ll hear from Ellie Mirman, CMO of Crayon. Ellie shares how she and her team are rethinking their marketing strategy, working together in this crazy time, and finding the silver lining in it all.

Key Takeaways:
Shifting messaging and outreach to focus on engagement
Seeing the opportunity to dive deeper into content production
Content is the Swiss Army knife of marketing
Engaging and supporting customers
Seeing the silver lining as a team
Advice for marketers


Today, we’ll hear from Ellie Mirman, CMO of Crayon. Ellie shares how she and her team are rethinking their marketing strategy, working together in this crazy time, and finding the silver lining in it all.

Content: The Swiss Army Knife of Crayon's Marketing Strategy with Ellie Mirman

Today we’re hearing from Heather Zynczak, the CMO of Pluralsight, a company that offers a variety of video training courses for software developers, IT administrators, and creative professionals. Heather’s energy and enthusiasm is so refreshing and motivating right now, as you’ll soon hear. She eagerly shares a couple of initiatives that Pluralsight quickly launched as this crisis started to emerge to really serve its audience.

Listen and learn from Heather as she shares the massive projects - including one called #FreeApril - she and her team jumped into without a whole lot of hesitation - simply because they knew it was the right thing to do - both for the audience and for the company.

Key Takeaways
Turning a live event into a virtual one  🖥
Doubling down on virtual experiences 📲
Start preparing for the future of marketing now ⏲
How Pluralsight is putting connection first with #FreeApril #️⃣
Focus on helping first and experimenting second 1️⃣2️⃣3️⃣
Advice for marketers moving forward👨‍💻
Seek to connect as humans first  👥



Today we’re hearing from Heather Zynczak, the CMO of Pluralsight. Listen and learn from Heather as she shares the massive projects she and her team jumped into without hesitation - simply because they knew it was the right thing to do - both for the audience and and for the company.

How Pluralsight Put Connection First with Heather Zynczak

Today we’re learning from the CMO of one of the hottest brands in B2B - that’s Tricia Gellman, the CMO of Drift. She shares openly about how she and the executive team at this big, bold, beloved, fast-growing SaaS company saw down and around the corner in this unprecedented time to act quickly for the health of the team - AND for the business.

Listen in as Tricia talks about the hard conversations they had early on, and also the creative innovative thinking that came as a result - and what state of mind you should have to do the same.

Key Takeaways
Protecting people and growth 🔒
The creation of The Rev Growth Summit 💭
How Drift can help marketers now 👩‍🔧
Focusing more on the customer 🔎
Adding value to the future of sales and marketing ➕
Setting priorities for the team 📋
Advice for marketers 👨‍🏫

Listen in as Tricia Gellman of Drift talks about the hard conversations they had early on, and also the creative innovative thinking that came as a result - and what state of mind you should have to do the same.

How Drift Reimagined Events with Tricia Gellman

Marketing in the time of coronavirus. To say that we are in uncharted territory is an understatement to say the least. None of us has been here before. No other crisis has been quite the same as this one and as marketers, it presents its own set of unique challenges. How are you supposed to reach out to and engage with your audience in a time like this? With your strategy overhauled your events canceled, your campaigns up in the air. What is a marketer to do now? And where do we go from here?

We, like many of you, are pivoting our marketing efforts here at Casted in response to what's happening in the world today with COVID-19 crisis. As all of these changes started to bubble up, our team and I asked the same question that so many of you did. How can we help? It was and is so important to us wage seek first and foremost to bring you value and help you, our audience, navigate these uncharted waters. So what we're doing in the very best way we know how is starting with authentic conversations. 

That's why we're starting season 3 of The Casted Podcast right here today. We're starting with this episode where you will hear from CMOS and marketing leaders as they are experiencing this whole situation right along with all of you. Hear as they are rethinking their strategies, retooling their messaging, allocating their event budgets differently or even taking their events online and working with their teams and other departments in new ways.

We're first going to hear from Gina Hortatsos of Logicgate as she shares how she and her team made the move to remote work, what metrics she's watching today, how that's changing over time, and her strategy and how it's adopting in this new state of normal.

Key Takeaways
Making sure your team is still connected 🔗
Communicating across teams 📢
Thinking about how your business can help ⛑
Stripping away what doesn't matter 🗑
Rethinking your messaging and outreach 🤔
New opportunities emerging ✨
How to approach decision-makers right now ❔
Advice for marketers who are rethinking their strategies 🧑‍💻

Season 3 of The Casted Podcast is here! In Season 3, you will hear from CMOS and marketing leaders as they are experiencing this whole situation right along with all of you. Hear as they are rethinking their strategies, retooling their messaging, allocating their event budgets differently or even taking their events online and working with their teams and other departments in new ways.
We're first going to hear from Gina Hortatsos of Logicgate as she shares how she and her team made the move to remote work, what metrics she's watching today, how that's changing over time, and her strategy and how it's adopting in this new state of normal.

Rethinking Audience Engagement with Gina Hortatsos

Process, love it or hate it, it's an incredibly important part of content strategy. Because without some kind of process, things that can be very creative and involve several people - like podcasting - can become very overwhelming, very fast. Today we sat down with David Poole, Director of Marketing at Georgian Partners and one of the hardworking marketers behind the scenes of The Georgian Impact Podcast. When talking with David about their podcast, one thing became very clear very fast. They are very much like me when it comes to where they fall on the process discussion.
With a six part podcasting process, David and his team have created an assembly line of sorts that works for them to ensure each podcast episode is well-thought out, managed, activated, and measured effectively.
David gave us a deep dive into each step of their process, including how each episode comes together, tips for working with an agency, and how transcriptions have become an important part of his process.

Key Takeaways
How the podcast fits into the overall marketing strategy 🎙
A six-part podcasting process 6️⃣
Advice for working with an agency 📚
Building relationships for engagement 🤝
Measuring impact 📊
Advice for starting a podcast ✍️

Process, love it or hate it, it's an incredibly important part of content strategy. Because without some kind of process, things that can be very creative and involve several people - like podcasting - can become very overwhelming, very fast. Hear how David Poole, Director of Marketing at Georgian Partners, has put a six-part podcasting process in place to help his team create The Georgian Impact Process. He gave us a deep dive into each step of their process, including how each episode comes together, tips for working with an agency, and how transcriptions have become an important part of his process.

Making Your Podcast Process a Success with David Poole

Today, we’re sitting down with Dan Misener, Head of Strategy and Audience Development at Pacific Content. We loved talking with Dan because Pacific Content is behind some of the BEST branded podcasts out there. And he was able to peel back the curtains of how their company helps these brands ideate, create, and execute extremely successful podcasts.
So what’s their big secret? Well, they’re helping their clients think and act more like media companies, not brands. Doing that allows them to genuinely make audience-first shows, while using the brand’s superpowers to build an audience quickly.
Dan discusses the opportunity brands have to earn their audience’s time and attention and create loyal followers through podcasting. He also brings up an important point for anyone thinking about whether podcasting is worth the investment... as a brand when you focus on creating quality shows, you’re also creating evergreen shows that you can revisit and repromote - giving you more bang for every podcast buck.

Key Takeaways:
Getting started with strategy
Earning an audience's time and attention
Using brand power to grow audiences quickly
The thing about evergreen content
Investing in the long shelf life of podcasting
Build a show for your audience


Hear how Pacific Content helps their clients ideate, create, and execute some of the best branded podcasts out there. Dan Misener discusses the opportunity brands have to earn their audience’s time and attention and create loyal followers through podcasting. 

Earning Your Audience with Dan Misener

Today, we're sitting down with Tim Hickle, Head of Demand Generation at Woven and, as you will hear, the guy behind the scenes of their podcast “Scaling Software Teams”. But Tim also runs another show for Woven. But you won’t find it on Apple, Spotify, Google, or any other player. That’s because we're talking about Woven’s INTERNAL podcast. Meaning it is private - shared only with Woven’s team members. Woven has always been a fully remote team. So they have been working to close the gaps between each team member all along - just like so many of us are starting to think about today. Listen in as Tim talks about how they are using podcasts to be intentional about creating structure for those special moments that build relationships and establish deep care and trust amongst a team. Not to mention sharing internal knowledge in a way that is engaging and simply more fun for everyone.

Key Takeaways:
Staying connected through an internal podcast
Information doesn't have to be perfect to be helpful
An effective tool for onboarding
The theme of Woven's internal podcast
Structure makes serendipity possible
Tips for getting started with an internal podcast

Listen in as Tim Hickle from Woven talks about how they are using podcasts to be intentional about creating structure for their remote team to help build relationships and establish deep care and trust amongst a team. Not to mention sharing internal knowledge in a way that is engaging and simply more fun for everyone.

Keeping Remote Teams Connected with Tim Hickle

Today, we’re sitting down with Bailey Deitz, Senior Marketing Manager at OpenView, and one of the hardworking marketers behind the Build podcast. When talking with her about their audience, it’s clear that OpenView is doing something right. Every week, they send out a blog roundup to their 100,000 subscribers. So with such a successful blogging network, why podcasting? Simple. Their team saw an opportunity to go to a channel that was popular among their audience, a chance to get into their audience’s headphones you could say. Bailey took us behind the scenes at OpenView and gave us an inside look at creating the Build podcast and how they make it so sticky (hint: it has to do with the amazing network of leaders the company has). We also dive into how their podcast fits into their overall content strategy, and how the team uses podcasts to create even more content for their brand.

Key Takeaways:
Be where the listeners are
Using podcasts to supplement your goals
You don't need a large team, just a great process
How do you measure impact?
Advice for the unheard voices behind the mic
Get everyone involved

Taking Your Content to Your Audience with Bayley Dietz

Today, we’re sitting down with Molly Sloan, Senior Manager of Marketing Communications at Drift. Part of Molly’s job (yes it’s only PART of her job) is managing the Hypergrowth Podcast Network. A network of 4, soon to be 5 active podcasts, that she manages on a day-to-day basis. I’m just going to let that sink in for a minute.

FIVE podcasts. Most of us know how much work goes into creating a podcast and we only manage one. Imagine being responsible for managing 5 shows, and not just any shows, but shows for DRIFT. That’s no small feat.

Molly took us inside the Drift network and inside what a normal day in the life is like for her. One thing that was clear to her from the start, was that in order to be successful (and sane) in her role, she needed to create a great process for herself and her hosts, and then trust in that process. It takes a lot of teamwork to make such a large network of shows work, and Molly utilizes the strengths of her team to keep the podcast process running smoothly.

Key Takeaways:
Should we all have a network of shows? 📶
Strategy (adding pieces to the puzzle) 🧩
How does a show come together?🕵️‍♀️
Feeling overwhelmed? 😰
Encouraging people to subscribe 🧑‍💻
The power of owning your audience 🤴

Making the (Network) Dream Work with Molly Sloan

In the Season 2 premiere of The Casted Podcast, we had the pleasure of talking with Joe Wadlington, Global Creative Lead at Twitter, and creator and host of the Twitter podcast, Character Count. In our interview, Joe lets us in on the worst kept secret at Twitter. They are ALL about authenticity and taking an experiential approach to marketing. And you know where we stand on that, so it’s safe to say Twitter is all good in our book. Given their stance on experiments and authenticity, it should be no surprise that their first branded podcast was born out of an experimental marketing project. Joe gives us a behind-the-scenes look at how Character Count was born out of a quarterly experiential marketing project. He also gave us an eye-opening look at what planning, managing, activating, and measuring for each episode looks like.

Key Takeaways:
A case study in experimental marketing
Who is it for?
Getting a sticky podcast audience
Why you should be using video
That new podcast smell
Adjust to how people are consuming your content

Peeling Back the Curtain of Character Count with Joe Wadlington 

We loved getting a behind the mic view from several hosts in Season 1, but in Season 2, we’re going to chat with the talented folks behind the biggest brand podcasts in marketing. Season 2 launches February 26th, In the meantime, I wanted to share an amazing interview from our friend Jay Acunzo’s new show 3 Clips. Why? Because Jay recently featured Casted customers Gail Axelrod and Molly Sloan of Drift. And together, they went behind the scenes of Drift’s network of incredibly successful podcasts.

Thanks so much to our great friend Jay for sharing this episode with us so that we could share it here on the Casted Podcast with you.

Casted Season 2 Trailer | 3 Clips with Jay Acunzo

Podcasting. Authentic conversations. Podcat. What do these things have in common? Well, they are each an important part of our foundation here at Casted. Yes, even Podcat has played an important part of our startup story, which we’re going to get into here today.

Casted just officially announced our launch and the close of our seed funding. To celebrate, we hosted an amazing launch event here in Indy. Since many of you couldn’t be here to join the celebration, we’re bringing the party to you. Join us today in this very special episode of the Casted Podcast, which was recorded live at our launch event at the Vogue theater here in Indianapolis on February 5, 2020. You’ll hear a special message from our CEO and then listen in on the live podcast recording our producer, Fabian, recorded with me and my fellow founders at the event.


Bonus: Casted Launch Party Live Recording

On this week's show, we're taking a look back at more big takeaways from season one. This episode focuses on the impact of B2B podcasting, not just for your brand but also for your host. Here are 5 of our favorites clips pulled from season one to help you make the most of your podcast. 

Best of Season 1: How to Impact Your Brand With B2B Podcasts 

On this week's show, we're taking a look back at the big takeaways from season one. This episode focuses on making the most out of your podcast. Here are our top 5 clips to help you make the most out of your show!

Best of Season 1: How to Make the Most of Your Podcast

Jeremy Donovan is the host of the Hey Salespeople podcast where he interviews the brightest minds in modern sales to bring you immediately actionable advice. While he didn’t set out to host the show, he continually urged his CEO and CMO to start a podcast because he saw an opportunity for brand building and giving … <a href="https://casted.blubrry.net/2019/11/20/make-the-show-you-want-to-listen-to-with-jeremy-donovan/" class="more-link">Continue reading <span class="screen-reader-text">Make The Show You Want to Listen to With Jeremy Donovan</span> <span class="meta-nav">→</span></a>

Make The Show You Want to Listen to With Jeremy Donovan

Tom Webster is the Senior Vice President of Marketing and Strategy for Edison Research. He has helped Edison Research co-author The Infinite Dial, the longest-running research series on digital media consumption. This annual report has been the flagship study of mobile behaviors, internet audio, podcasting, social media, smart speakers and more since 1998. In this … Continue reading Engaging Your Audience With Tom Webster →

Key Takeaways
The marketer’s mindset 💭
The atomic unit of a podcast 🌐
The share of ear 📈
Doing branded podcasts the right way 👍
Put the audience first 🤳

Engaging Your Audience With Tom Webster

Sam Jacobs is the host of The Sales Hacker Podcast, a show designed to give you tangible, practical insights about B2B sales. He has been behind the mic since 2017 and attributes his early success to an unfair advantage, the built-in Sales Hacker audience of 100,000+ email distribution list and recognition early on that they … Continue reading Set Up Your Supply Chain With Sam Jacobs →

Key Takeaways
Have a Perspective and a Point of View 👀
The 2 Biggest Challenges ✌️
Setting up your Supply Chain ⛓
Consistently have Interesting Ideas 🧠
You Don’t Need a Million People to Listen to your Podcast 👥
Be Strategic. The BIG Takeaways ✍️


Set Up Your Supply Chain With Sam Jacobs

Eric Boduch is the host of Product Love, a podcast where they interview product managers and explore the craft of product management. Eric’s journey as a podcast host was a natural extension of his chief evangelist duties where he could do more work around building community, best practices, and focus on having authentic conversations to … Continue reading Putting The Time In With Eric Boduch →

Putting The Time In With Eric Boduch

Chad Sanderson is the host of the B2B Revenue Executive Experience podcast, a show dedicated to helping executives train their sales and marketing teams to optimize growth. Chad’s journey in podcasting started 2 years ago and like many of us, it was a way to create content and provide value. Tune in to see how Chad went about improving his show through dialogue and self-criticism.

Key Takeaways:
Crave the feedback
Is this an episode I would actually listen to?
The best advice you’ll ever get
It's all about the dialogue
Getting 5x impact
Don’t show up and throw up


Be Your Own Worst Critic With Chad Sanderson

Sangram Vajre is the founder and host of the Flip My Funnel podcast, a daily show that he started in January 2018. While the podcast itself has only been around for about 2 years, the flip my funnel community started way back in 2015. Sangram serves as the chief evangelist and co-founder of Terminus. Listen in to hear him talk about the importance of relationships in business and in podcasting.

Key Takeaways:
This will never be your first job
Return on relationship
If you’re going to commit to something...
Without a community, you’re simply a commodity
The proof of ROR


Return on Relationship With Sangram Vajre

Heike Young is one of the original hosts of the Salesforce Marketing Cloudcast, one of the first B2B podcasts that started way back when Serial first took the podcasting world by storm. While she originally started out as a producer for the show, she quickly took on a hosting role and was an integral part … Continue reading How Hard Can It Be With Heike Young →

Key Takeaways:
It sounds so easy 🎙
3 key audiences you want to love your show 🎧
Measuring is a moving target 🎯
Recommendations for people just getting started 📒


How Hard Can It Be With Heike Young

Jay Acunzo is the host of Unthinkable, one of my personal favorite podcasts. He has been making shows since 2014 and is also an author, speaker, and founder of Marketing Showrunners, a company on a mission to help marketers build passionate audiences for their brands. Jay is an amazing storyteller and “creativity savant” so we … Continue reading Creating Better Shows With Jay Acunzo →

Key Takeaways:
The Only Way Around is Through 🛤
The Fundamental Shift ➡️
What is a Show Good For? 🤷
The Golden Rule 🔑

Creating Better Shows With Jay Acunzo

Stephanie Cox hosts the Mobile Matters podcast, which facilitates conversations with mobile thought leaders. She is also VP of Sales and Marketing at Lumavate, a platform for digital marketers to quickly build, test, publish, and manage Progressive Web Apps. And if all that wasn’t enough, Stephanie also recently launched a second podcast called Strong Opinions. … Continue reading Making The Ask with Stephanie Cox →

Key Takeaways:
Interesting in skimming through the entire episode? Access the full transcript below. 📝
Work that network! Leverage who you know to build your guest list and power-up your promotion. 👥
Always ask these questions in a podcast interview. ❓
Reveal yourself as an expert in your space. 👨‍🏫


Making The Ask with Stephanie Cox

Jay Baer is the host of two podcasts: Social Pros and Talk Triggers, and has produced over 400 episodes. You may also know him as the author of some of your favorite marketing books, speaker at you favorite marketing conferences, and founder of Convince and Convert. Jay has been working in the industry for over 25 years, podcasting since 2012 and has advised other B2B organizations to improve their online marketing strategies.

In this episode Jay shares his experience as a podcast host and gives us a story you probably haven't heard before a behind-the-mic glimpse at his foray into podcasting, as well as what advice he has for you as you get into it, too.

Episodes