Casted

We talk a lot about authentic conversations. They're the lifeblood of relationships, which means they're the foundation really great marketing. And now, more than ever before, at least in most of our careers, authenticity and relationships and connections, they really matter. Which is why we're so excited about this episode of The Casted Podcast. In the final episode of Season 3, we talk to Andy Culligan, CMO at Leadfeeder about his life as a CMO in the midst of a pandemic. He and his team have been working to bring brand awareness and demand generation together since he joined the company. When the pandemic hit, Andy knew his team needed to stay the course but become a helping hand to Leadfeeder's audience. Listen in to hear how his team has continued executing their original strategy... but faster. And how their team managed to drive 7500 webinar registrants in just six weeks. This is an episode you don't want to miss! 

In the final episode of Season 3, we talk to Andy Culligan, CMO at Leadfeeder about his life as a CMO in the midst of a pandemic. Listen in to hear how his team has continued executing their original strategy... but faster. And how their team managed to drive 7500 webinar registrants in just six weeks. This is an episode you don't want to miss!

How Leadfeeder is Marrying Demand with Brand with Andy Culligan

When the world gives you a pandemic, make messaging that is still relevant and meaningful to your audience. That's right. We're a few weeks into this quarantine and one thing remains the same today as it did when the pandemic hit, as well as long, long, long before that. Empathy. Know your audience and what is important to them and empathize with them. That's always been important, but now more than ever, it's critical. I'm Lindsay Tjepkema, CEO and co- founder of Casted, the first and only marketing platform built around branded podcasts. And this is our podcast. Here in season three of the Casted podcast, we're talking with CMOs and marketing leaders to see how they're rethinking their marketing strategies in light of the COVID- 19 crisis. I'm hearing inspiring stories from leaders and teams around the world who are taking this as an opportunity to explore new ways to serve and connect with their audiences. And today we're hearing from James Kessinger, the CMO of Hushly, the company that helps you leverage your content to strengthen your relationships with your audiences all the way through to that critical conversion point. He and his team have looked for ways to serve their audiences today in ways that will serve the Hushly brand longterm. So listen in to James, as he explains how a company that is built around conversions has managed to maintain connection in the time of COVID- 19.

In today's episode, James Kessinger, CMO at Hushly, discuss how him and his team have looked for ways to serve their audiences today in ways that will serve the Hushly brand longterm. So listen in as he explains how a company that is built around conversions has managed to maintain connection in the time of COVID- 19.

Maintaining Connection with Hushly's James Kessinger

When your content strategy isn't what your audience wants to hear from you, when the topics you planned to cover no longer resonate, when a global pandemic changes everything, not only for you, but also, obviously, for your audience, what exactly do you do? And perhaps more fittingly here, what exactly do you say? When your job, or maybe even your business is content, what does that pivot look like? Today, we're hearing from Joe Lazauskas who heads up marketing at Contently, a company many of you know and love, and they serve both marketing leaders, inside companies, and also freelance content creators. Although his audiences are closely related, they're very different, which Joe knows, and strategically works accordingly as you'll hear. Listen and learn from Joe as he shares an interesting behind-the-scenes look at the content strategy of Contently, as well as incredibly tactical and helpful advice on how to stay nimble with your own content marketing efforts amidst, well, this uncertain time we're all navigating right now.

Listen and learn from Joe Lazauskas, who heads up marketing at Contently, as he shares an interesting behind-the-scenes look at the content strategy of Contently, as well as incredibly tactical and helpful advice on how to stay nimble with your own content marketing efforts amidst, well, this uncertain time we're all navigating right now.

Contently: Building Trust Through Thoughtful Content with Joe Lazauskas

In the midst of any crisis many of us have been given the same advice: Look for the good. Seek out the silver lining. And while it can really feel impossible to see the positives in all that is happening right now, when we are speaking specifically about business and even more specifically about marketing, there are some glass-half-full things that can come from this time of crisis and uncertainty. Things we might even be able to carry with us after the crisis has passed. Today, we’ll hear from Ellie Mirman, CMO of Crayon. Ellie shares how she and her team are rethinking their marketing strategy, working together in this crazy time, and finding the silver lining in it all.

Today, we’ll hear from Ellie Mirman, CMO of Crayon. Ellie shares how she and her team are rethinking their marketing strategy, working together in this crazy time, and finding the silver lining in it all.

Content: The Swiss Army Knife of Crayon's Marketing Strategy with Ellie Mirman

Today we’re hearing from Heather Zynczak, the CMO of Pluralsight, a company that offers a variety of video training courses for software developers, IT administrators, and creative professionals. Heather’s energy and enthusiasm is so refreshing and motivating right now, as you’ll soon hear. She eagerly shares a couple of initiatives that Pluralsight quickly launched as this crisis started to emerge to really serve its audience.

Listen and learn from Heather as she shares the massive projects - including one called #FreeApril - she and her team jumped into without a whole lot of hesitation - simply because they knew it was the right thing to do - both for the audience and for the company.

Today we’re hearing from Heather Zynczak, the CMO of Pluralsight. Listen and learn from Heather as she shares the massive projects she and her team jumped into without hesitation - simply because they knew it was the right thing to do - both for the audience and and for the company.

How Pluralsight Put Connection First with Heather Zynczak

Today we’re learning from the CMO of one of the hottest brands in B2B - that’s Tricia Gellman, the CMO of Drift. She shares openly about how she and the executive team at this big, bold, beloved, fast-growing SaaS company saw down and around the corner in this unprecedented time to act quickly for the health of the team - AND for the business.

Listen in as Tricia talks about the hard conversations they had early on, and also the creative innovative thinking that came as a result - and what state of mind you should have to do the same.

Listen in as Tricia Gellman of Drift talks about the hard conversations they had early on, and also the creative innovative thinking that came as a result - and what state of mind you should have to do the same.

How Drift Reimagined Events with Tricia Gellman

Marketing in the time of coronavirus. To say that we are in uncharted territory is an understatement to say the least. None of us has been here before. No other crisis has been quite the same as this one and as marketers, it presents its own set of unique challenges. How are you supposed to reach out to and engage with your audience in a time like this? With your strategy overhauled your events canceled, your campaigns up in the air. What is a marketer to do now? And where do we go from here?

We, like many of you, are pivoting our marketing efforts here at Casted in response to what's happening in the world today with COVID-19 crisis. As all of these changes started to bubble up, our team and I asked the same question that so many of you did. How can we help? It was and is so important to us wage seek first and foremost to bring you value and help you, our audience, navigate these uncharted waters. So what we're doing in the very best way we know how is starting with authentic conversations. 

That's why we're starting season 3 of The Casted Podcast right here today. We're starting with this episode where you will hear from CMOS and marketing leaders as they are experiencing this whole situation right along with all of you. Hear as they are rethinking their strategies, retooling their messaging, allocating their event budgets differently or even taking their events online and working with their teams and other departments in new ways.

We're first going to hear from Gina Hortatsos of Logicgate as she shares how she and her team made the move to remote work, what metrics she's watching today, how that's changing over time, and her strategy and how it's adopting in this new state of normal.

Season 3 of The Casted Podcast is here! In Season 3, you will hear from CMOS and marketing leaders as they are experiencing this whole situation right along with all of you. Hear as they are rethinking their strategies, retooling their messaging, allocating their event budgets differently or even taking their events online and working with their teams and other departments in new ways.
We're first going to hear from Gina Hortatsos of Logicgate as she shares how she and her team made the move to remote work, what metrics she's watching today, how that's changing over time, and her strategy and how it's adopting in this new state of normal.

Rethinking Audience Engagement with Gina Hortatsos

Process, love it or hate it, it's an incredibly important part of content strategy. Because without some kind of process, things that can be very creative and involve several people - like podcasting - can become very overwhelming, very fast. Today we sat down with David Poole, Director of Marketing at Georgian Partners and one of the hardworking marketers behind the scenes of The Georgian Impact Podcast. When talking with David about their podcast, one thing became very clear very fast. They are very much like me when it comes to where they fall on the process discussion.
With a six part podcasting process, David and his team have created an assembly line of sorts that works for them to ensure each podcast episode is well-thought out, managed, activated, and measured effectively.
David gave us a deep dive into each step of their process, including how each episode comes together, tips for working with an agency, and how transcriptions have become an important part of his process.

Process, love it or hate it, it's an incredibly important part of content strategy. Because without some kind of process, things that can be very creative and involve several people - like podcasting - can become very overwhelming, very fast. Hear how David Poole, Director of Marketing at Georgian Partners, has put a six-part podcasting process in place to help his team create The Georgian Impact Process. He gave us a deep dive into each step of their process, including how each episode comes together, tips for working with an agency, and how transcriptions have become an important part of his process.

Making Your Podcast Process a Success with David Poole

Today, we’re sitting down with Dan Misener, Head of Strategy and Audience Development at Pacific Content. We loved talking with Dan because Pacific Content is behind some of the BEST branded podcasts out there. And he was able to peel back the curtains of how their company helps these brands ideate, create, and execute extremely successful podcasts.
So what’s their big secret? Well, they’re helping their clients think and act more like media companies, not brands. Doing that allows them to genuinely make audience-first shows, while using the brand’s super powers to build an audience quickly.
Dan discusses the opportunity brands have to earn their audience’s time and attention and create loyal followers through podcasting. He also brings up an important point for anyone thinking about whether podcasting is worth the investment... as a brand when you focus on creating quality shows, you’re also creating evergreen shows that you can revisit and repromote - giving you more bang for every podcast buck.

Hear how Pacific Content helps their clients ideate, create, and execute some of the best branded podcasts out there. Dan Misener discusses the opportunity brands have to earn their audience’s time and attention and create loyal followers through podcasting. 

Earning Your Audience with Dan Misener

Today, we're sitting down with Tim Hickle, Head of Demand Generation at Woven and, as you will hear, the guy behind the scenes of their podcast “Scaling Software Teams”. But Tim also runs another show for Woven. But you won’t find it on Apple, Spotify, Google, or any other player. That’s because we're talking about Woven’s INTERNAL podcast. Meaning it is private - shared only with Woven’s team members. Woven has always been a fully remote team. So they have been working to close the gaps between each team member all along - just like so many of us are starting to think about today. Listen in as Tim talks about how they are using podcasts to be intentional about creating structure for those special moments that build relationships and establish deep care and trust amongst a team. Not to mention sharing internal knowledge in a way that is engaging and simply more fun for everyone.

Listen in as Tim Hickle from Woven talks about how they are using podcasts to be intentional about creating structure for their remote team to help build relationships and establish deep care and trust amongst a team. Not to mention sharing internal knowledge in a way that is engaging and simply more fun for everyone.

Keeping Remote Teams Connected with Tim Hickle

Today, we’re sitting down with Bailey Deitz, Senior Marketing Manager at OpenView, and one of the hardworking marketers behind the Build podcast. When talking with her about their audience, it’s clear that OpenView is doing something right. Every week, they send out a blog roundup to their 100,000 subscribers. So with such a successful blogging network, why podcasting? Simple. Their team saw an opportunity to go to a channel that was popular among their audience, a chance to get into their audience’s headphones you could say. Bailey took us behind the scenes at OpenView and gave us an inside look at creating the Build podcast and how they make it so sticky (hint: it has to do with the amazing network of leaders the company has). We also dive into how their podcast fits into their overall content strategy, and how the team uses podcasts to create even more content for their brand.

Taking Your Content to Your Audience with Bayley Dietz

Today, we’re sitting down with Molly Sloan, Senior Manager of Marketing Communications at Drift. Part of Molly’s job (yes it’s only PART of her job) is managing the Hypergrowth Podcast Network. A network of 4, soon to be 5 active podcasts, that she manages on a day-to-day basis. I’m just going to let that sink in for a minute.

FIVE podcasts. Most of us know how much work goes into creating a podcast and we only manage one. Imagine being responsible for managing 5 shows, and not just any shows, but shows for DRIFT. That’s no small feat.

Molly took us inside the Drift network and inside what a normal day in the life is like for her. One thing that was clear to her from the start, was that in order to be successful (and sane) in her role, she needed to create a great process for herself and her hosts, and then trust in that process. It takes a lot of teamwork to make such a large network of shows work, and Molly utilizes the strengths of her team to keep the podcast process running smoothly.

Key Takeaways:
Should we all have a network of shows? 
Strategy (adding pieces to the puzzle) 
How does a show come together?
Feeling overwhelmed? 
Encouraging people to subscribe 
The power of owning your audience 

Making the (Network) Dream Work with Molly Sloan

In the Season 2 premiere of The Casted Podcast, we had the pleasure of talking with Joe Wadlington, Global Creative Lead at Twitter, and creator and host of the Twitter podcast, Character Count. In our interview, Joe lets us in on the worst kept secret at Twitter. They are ALL about authenticity and taking an experiential approach to marketing. And you know where we stand on that, so it’s safe to say Twitter is all good in our book. Given their stance on experiments and authenticity, it should be no surprise that their first branded podcast was born out of an experimental marketing project. Joe gives us a behind-the-scenes look at how Character Count was born out of a quarterly experiential marketing project. He also gave us an eye-opening look at what planning, managing, activating, and measuring for each episode looks like.

Peeling Back the Curtain of Character Count with Joe Wadlington 

We loved getting a behind the mic view from several hosts in Season 1, but in Season 2, we’re going to chat with the talented folks behind the biggest brand podcasts in marketing. Season 2 launches February 26th, In the meantime, I wanted to share an amazing interview from our friend Jay Acunzo’s new show 3 Clips. Why? Because Jay recently featured Casted customers Gail Axelrod and Molly Sloan of Drift. And together, they went behind the scenes of Drift’s network of incredibly successful podcasts.

Thanks so much to our great friend Jay for sharing this episode with us so that we could share it here on the Casted Podcast with you.

Casted Season 2 Trailer | 3 Clips with Jay Acunzo

Podcasting. Authentic conversations. Podcat. What do these things have in common? Well, they are each an important part of our foundation here at Casted. Yes, even Podcat has played an important part of our startup story, which we’re going to get into here today.

Casted just officially announced our launch and the close of our seed funding. To celebrate, we hosted an amazing launch event here in Indy. Since many of you couldn’t be here to join the celebration, we’re bringing the party to you. Join us today in this very special episode of the Casted Podcast, which was recorded live at our launch event at the Vogue theater here in Indianapolis on February 5, 2020. You’ll hear a special message from our CEO and then listen in on the live podcast recording our producer, Fabian, recorded with me and my fellow founders at the event.


Bonus: Casted Launch Party Live Recording

On this week's show, we're taking a look back at more big takeaways from season one. This episode focuses on the impact of B2B podcasting, not just for your brand but also for your host. Here are 5 of our favorites clips pulled from season one to help you make the most of your podcast. 

Best of Season 1: How to Impact Your Brand With B2B Podcasts 

On this week's show, we're taking a look back at the big takeaways from season one. This episode focuses on making the most out of your podcast. Here are our top 5 clips to help you make the most out of your show!

Best of Season 1: How to Make the Most of Your Podcast

Jeremy Donovan is the host of the Hey Salespeople podcast where he interviews the brightest minds in modern sales to bring you immediately actionable advice. While he didn’t set out to host the show, he continually urged his CEO and CMO to start a podcast because he saw an opportunity for brand building and giving … <a href="https://casted.blubrry.net/2019/11/20/make-the-show-you-want-to-listen-to-with-jeremy-donovan/" class="more-link">Continue reading <span class="screen-reader-text">Make The Show You Want to Listen to With Jeremy Donovan</span> <span class="meta-nav">→</span></a>

Make The Show You Want to Listen to With Jeremy Donovan

Tom Webster is the Senior Vice President of Marketing and Strategy for Edison Research. He has helped Edison Research co-author The Infinite Dial, the longest-running research series on digital media consumption. This annual report has been the flagship study of mobile behaviors, internet audio, podcasting, social media, smart speakers and more since 1998. In this … Continue reading Engaging Your Audience With Tom Webster →

Engaging Your Audience With Tom Webster

Sam Jacobs is the host of The Sales Hacker Podcast, a show designed to give you tangible, practical insights about B2B sales. He has been behind the mic since 2017 and attributes his early success to an unfair advantage, the built-in Sales Hacker audience of 100,000+ email distribution list and recognition early on that they … Continue reading Set Up Your Supply Chain With Sam Jacobs →

Set Up Your Supply Chain With Sam Jacobs

Eric Boduch is the host of Product Love, a podcast where they interview product managers and explore the craft of product management. Eric’s journey as a podcast host was a natural extension of his chief evangelist duties where he could do more work around building community, best practices, and focus on having authentic conversations to … Continue reading Putting The Time In With Eric Boduch →

Putting The Time In With Eric Boduch

Chad Sanderson is the host of the B2B Revenue Executive Experience podcast, a show dedicated to helping executives train their sales and marketing teams to optimize growth. Chad’s journey in podcasting started 2 years ago and like many of us, it was a way to create content and provide value. He knew that he loved … Continue reading Be Your Own Worst Critic With Chad Sanderson →

Be Your Own Worst Critic With Chad Sanderson

Sangram Vajre is the founder and host of the Flip My Funnel podcast, a daily show that he started in January 2018. While the podcast itself has only been around for about 2 years, the flip my funnel community started way back in 2015. Sangram is the chief evangelist and co-founder of Terminus as well … Continue reading Return on Relationship With Sangram Vajre →

Return on Relationship With Sangram Vajre

Heike Young is one of the original hosts of the Salesforce Marketing Cloudcast, one of the first B2B podcasts that started way back when Serial first took the podcasting world by storm. While she originally started out as a producer for the show, she quickly took on a hosting role and was an integral part … Continue reading How Hard Can It Be With Heike Young →

How Hard Can It Be With Heike Young

Jay Acunzo is the host of Unthinkable, one of my personal favorite podcasts. He has been making shows since 2014 and is also an author, speaker, and founder of Marketing Showrunners, a company on a mission to help marketers build passionate audiences for their brands. Jay is an amazing storyteller and “creativity savant” so we … Continue reading Creating Better Shows With Jay Acunzo →

Creating Better Shows With Jay Acunzo

Stephanie Cox hosts the Mobile Matters podcast, which facilitates conversations with mobile thought leaders. She is also VP of Sales and Marketing at Lumavate, a platform for digital marketers to quickly build, test, publish, and manage Progressive Web Apps. And if all that wasn’t enough, Stephanie also recently launched a second podcast called Strong Opinions. … Continue reading Making The Ask with Stephanie Cox →

Making The Ask with Stephanie Cox

Jay Baer is the host of two podcasts: Social Pros and Talk Triggers, and has produced over 400 episodes. You may also know him as the author of some of your favorite marketing books, speaker at you favorite marketing conferences, and founder of Convince and Convert. Jay has been working in the industry for over 25 years, podcasting since 2012 and has advised other B2B organizations to improve their online marketing strategies.

In this episode Jay shares his experience as a podcast host and gives us a story you probably haven't heard before a behind-the-mic glimpse at his foray into podcasting, as well as what advice he has for you as you get into it, too.

To Podcast or Not to Podcast With Jay Baer

Product

Podcast

Blog

Tune in to learn from people who have created successful podcasts.

Like many of you, we've had to shift our marketing efforts here at Casted. In doing that, we had an opportunity to chat with marketing leaders about how their teams are adjusting & adapting strategies during this crisis and we're bringing that to you in Season 3 of The Casted Podcast! It's awesome to hear some of the amazing things teams are accomplishing during this unprecedented time. Check out our first episode, Rethinking Audience Engagement with Gina Hortatsos from Logicgate.

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