This is a podcast episode titled, How To Stop Making Excuses and Start Your Podcast with Privy's Dave Gerhardt. The summary for this episode is: Today’s conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. through podcasting. Hear about why you should stop making excuses and start your own podcast in today's conversation. Key Takeaways: 🏛 4:59-5:28: How podcasting can be a pillar of marketing 📈 6:31-7:32: Appealing to niche markets and loyal followers through podcasts 💡 9:27-9:53: Thinking about evolving all your channels as a marketer 🗣 10:24-10:55: Listening to what your customers are saying 👣 11:18-13:18: Why podcasting was Dave's first step in the marketing strategy at Privy 🎙 14:41-15:25: Using podcasting as a way to get content for your brand 🧑‍💻 16:25-17:16: Creating more on-demand content during the pandemic 🚫 19:37-21:26: Stop making excuses and go make your podcast Related Resources: Dave’s LinkedIn: https://www.linkedin.com/in/davegerhardt Privy’s website: https://www.privy.com/ The Ecommerce Marketing Show Podcast: https://www.privy.com/ecommerce-marketing-show