This is a podcast episode titled, Finding the Passion Behind Your Podcast with Salesforce's Tina Rozul, Megan Collins and Conor Wiegmann. The summary for this episode is: Today’s conversation is with Megan Collins, Product Marketing Manager at Salesforce, Tina Rozul, Director of Product Marketing at Salesforce, and Conor Wiegmann, a Data Strategy Analyst at Salesforce. Megan and Tina are the hosts, and Conor helps produce the podcast Marketing Cloudcast for Salesforce. Even though they all live and work in different cities and time zones, they are all passionate about creating the podcast. At the core, the message of the show is marketers helping other marketers, and they have continued working towards this goal even during the pandemic. Tina, Megan, and Conor believe that it is important to create structure and identify a vision for the podcast in order to be successful. Megan and Tina discuss being intentional and paying attention to what’s happening in the world so your show can stay relevant. Conor also talks about empathizing with your audience and working to provide value to your listener and not just your company. Hear about how to find the passion behind your podcast and determine the goals, vision, and purpose of your show in today's conversation. Key Takeaways: 🕒 6:56-8:46: Creating a podcast with a team from different cities and different time zones 🎙 9:43-11:28: Scaling your podcast and creating structure for your show 🧠11:29-12:18: Thinking about why you are starting a podcast and being intentional about it 🧑‍💻 11:43-11:55: Putting in the extra time and energy to create your podcast 👓 13:30-15:22: Figuring out the vision, goals, methods, and obstacles for your podcast 🗓️ 15:22-16:45: Paying attention to what's current and talking about things that are relevant 🗣 21:37-23:16: Empathizing with your audience and helping other marketers 🧑🏻‍🤝‍🧑🏽25:07-26:00: Connecting people with the sound, authentic voice, and intentional storytelling from your podcast 🔥 26:36-27:05: Finding the passion and purpose for your podcast 💡 27:07-28:04: Determining the vision, looking forward, and considering the future version of the podcast 🎧 28:05-29:06: Providing value to the listener not just your company in your podcast Related Resources: Marketing Cloudcast Podcast: https://www.salesforce.com/products/marketing-cloud/resources/podcasts/ Salesforce Website: https://www.salesforce.com/ Megan Collins' LinkedIn: https://www.linkedin.com/in/mcollins2/ Conor Wiegmann's LinkedIn: https://www.linkedin.com/in/conorwiegmann/ Tina Rozul's LinkedIn: https://www.linkedin.com/in/crozul/