This is a podcast episode titled, Pivoting to Podcasting and Connecting with Your Audience in 2020 with Auth0’s Rebecca Abram. The summary for this episode is: Today’s conversation is with Rebecca Abram, the Senior Global Conferences Manager at Auth0. Rebecca helps produce Auth0’s new podcast, “Identity, Unlocked.” Throughout her career, Rebecca has been focused on live events. When the pandemic hit in 2020, she had to figured out a way to get the company’s message out to their audience and decided to pivot to podcasting. She believes podcasting is an incredible way to connect with your audience and create content for your company. At Auth0 content is king, and their show serves as the missing piece of the puzzle that the audience didn’t even realize was missing. Rebecca and her team has found a niche in the communication happening around digital identity, and has built their show around that. As newcomer to the podcast world, Rebecca talks about how important it is to thinking about the vision for your show and planning for its future before even starting. Hear about how to help your company pivot towards podcasting and learn how to connect with your audience through your show in today's conversation. Key Takeaways: 🎧 4:18-5:00: Figuring out your audience and focusing on who your podcast is for 🎙 6:00-7:22: Pivoting to podcasting when live events aren't happening in 2020 🔨 07:35-8:47: Utilizing podcasting as a tool when other digital channels are more saturated ♻️ 9:05-9:24: Reusing the content you create for the show to fuel other channels 🧑‍💻 9:05-10:42: Perpetuating engagement by supplementing the podcast with other content 🧠 12:45-15:04: Thinking about the future of your podcast and planning your show 🗣 16:31 - 17:38: Connecting with your audience and getting your message out through podcasting ⏺️ 17:57-18:28: Starting your podcast and recording the conversations that are already happening 🗓️ 18:31-20:18: Understanding and planning for the level of fidelity you want for you podcast Related Resources: Identity, Unlocked Podcast: https://listen.casted.us/public/49/Identity%2C-Unlocked.--bed7fada/episodes Auth0 Website: https://auth0.com/ Rebecca Abram's LinkedIn: https://www.linkedin.com/in/rebeccaabram/