This is a podcast episode titled, The Magic of Authenticity with PERQ's Muhammad Yasin. The summary for this episode is: Welcome to season 4 of the Casted podcast. We’re back! And we’re talking to marketing leaders linked to the brand podcasts you love to understand the role those shows play in the brand’s overall marketing strategy. You’re getting a behind-the-scenes… er… mic look at why these brands are investing in podcasting, why these leaders support them, and how they are driving strategies forward. Today’s conversation is with Muhammad Yasin, Executive Vice President of Marketing at PERQ, and host of not one, but two podcasts, The Bridge, by PERQ, and a separate show called the Agile Marketing Podcast. Both are great for you, dear marketing listener. And both are helping Muhammad churn out a wealth of additional content to reach and connect with more people like you in myriad ways. It’s safe to say that Muhammad understands that whole magic wish scenario. He’s turning each conversation, each episode, into many other pieces of content and multiple opportunities to connect with his audience. Key Takeaways: 🍿 3:52-4:49: An opportunity to deliver consumable content 👂 5:53-6:16: People love to be heard 📣 8:36-9:30: Remixing your content with podcasts 🕵️‍♀️ 11:47-12:43: Approach content like a reporter 🎙 20:41-22:00: Where does the podcast fit in your marketing strategy? 🤔 22:20-23:08: How can we get other people thinking this way? Related Resources: The Bridge: https://podcasts.apple.com/us/podcast/id1475946227 Agile Marketing Podcast: https://agilemarketingindy.com/podcasts/ Roderick on the Line: http://www.merlinmann.com/roderick/