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Episode 50  |  22:36 min

Incorporating Your Podcast Into Your Digital Strategy with LogicGate’s Carolyn Chapin

Episode 50  |  22:36 min  |  12.22.2020

Incorporating Your Podcast Into Your Digital Strategy with LogicGate’s Carolyn Chapin

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This is a podcast episode titled, Incorporating Your Podcast Into Your Digital Strategy with LogicGate’s Carolyn Chapin. The summary for this episode is: Today’s conversation is with Carolyn Chapin, the Director of Marketing at LogicGate. Carolyn helps create the digital strategy for LogicGate’s podcast, “GRC & Me.” Throughout her career in marketing, Carolyn has been focused on SEO, demand gen, and digital strategy. She believes podcasting is an important part of LogicGate’s strategy and is always looking for ways to incorporate the show into other content streams. On GRC & Me, they share personal stories and highlight human elements to really connect with the audience they are trying to reach. For Carolyn podcasting is an excellent way to build LogicGate’s community and boost awareness for their brand. Hear about how to incorporate your podcast into your digital strategy and connect with your audience in today's conversation. Key Takeaways: 🧠 2:37-4:25: Thinking about the SEO, revenue, and digital strategy of your podcast 🧑‍💻 5:56-7:22: Incorporating your podcast into the overall content strategy ⬆️ 10:02-12:44: Boosting awareness for your podcast and listening to feedback 📈 12:44-13:41: Changing your perspective of the data and metrics based on your company 🎙 14:00-15:37: Adapting your show and being ready to pivot at any time 🔗 15:43-17:37: Connecting with your listeners and bringing human elements into your show 📦 18:29-19:22: Repackaging educational content into an episode for your podcast 🤝 19:53-21:09: Fostering more customer interaction through your podcast 🗣 21:33-22:06: Recording conversations that are already happening and building a community Related Resources: Carolyn Chapin’s LinkedIn: https://www.linkedin.com/in/carolyn-chapin/ LogicGate Website: https://www.logicgate.com/ “GRC & Me” Podcast: https://grcandme.com/public/30/GRC-%26-Me-d0046b6b
Takeaway 1 | 01:47 MIN
🧠 Thinking about the SEO, revenue, and digital strategy of your podcast
Takeaway 2 | 01:26 MIN
🧑‍💻 Incorporating your podcast into the overall content strategy
Takeaway 3 | 02:42 MIN
⬆️ Boosting awareness for your podcast and listening to feedback
Takeaway 4 | 00:56 MIN
📈 Changing your perspective of the data and metrics based on your company
Takeaway 5 | 01:36 MIN
🎙 Adapting your show and being ready to pivot at any time
Takeaway 6 | 01:53 MIN
🔗 Connecting with your listeners and bringing human elements into your show
Takeaway 7 | 00:52 MIN
📦 Repackaging educational content into an episode for your podcast
Takeaway 8 | 01:17 MIN
🤝 Fostering more customer interaction through your podcast
Takeaway 9 | 00:32 MIN
🗣 Recording conversations that are already happening and building a community