This is a podcast episode titled, Sharing Your Expertise Using Soundbites with SquadLocker's Jeanne Hopkins. The summary for this episode is: Today’s conversation is with Jeanne Hopkins, Chief Revenue Officer at SquadLocker, and former host of Table Fries podcast. Before SquadLocker, Jeanne Hopkins was the Chief Marketing Officer at SmartBear Software, Chief Marketing Officer at Lola.com, and VP of Marketing at HubSpot. Throughout her career, Jeanne has used podcasting as a way to humanize her brands. For Jeanne, podcasting is a great tool that can show the company’s personality and share expertise with the customers. She believes that podcasting can help marketing teams capture and amplify the voices of experts already within the company. Hear about how to share your expertise in soundbites and use podcasting as a tool to humanize your brand in today's conversation. Key Takeaways: 🎙 2:46-3:35: How podcasting defined HubSpot and gave the brand personality 🗣 7:06-7:42: Using a podcast to share your expertise with your customers 💡 13:20-15:22: Thinking about the content plan and your goals before starting 🚧 18:20-20:36: Getting over that hurdle and starting your podcast ⏺️ 20:45-21:05: Recording and editing your first podcast and getting over your fear 🧑‍💻 22:52-24:04: Why consistency is important in both marketing and podcasting Related Resources: Jeanne’s LinkedIn: https://www.linkedin.com/in/jeannehopkins/ SquadLocker’s website: https://www.squadlocker.com/ Table Fries Podcast: https://tablefries.com/