This is a podcast episode titled, The Power of Learning and Storytelling in Your Podcast with Drift’s Mark Kilens. The summary for this episode is: Today’s conversation is with Mark Kilens, the Vice President of Marketing at Drift. Mark focuses on the content and community side of marketing and believes that podcasting is a cornerstone piece of content. Throughout his career in marketing, Mark has looked at podcasting as a storytelling function that can help his business educate its customers through an experience. He talks about using a podcast to unify the story across your content, customer experience, and life cycle. For Mark, it’s important to think about how your podcast fits into your brand’s overall strategy, and use your podcast as a resource for future content. Mark believes podcasting is an amazing learning tool, and the key to creating a successful podcast is passion. Hear about the power of learning and storytelling in your podcast and how you can build a community around your show in today's conversation. Key Takeaways: 🧠 3:27-5:18: Using the power of storytelling and learning to create an engaging podcast 💡 6:21-8:01: Thinking about your podcast as a great resource and inspiration for future content 🔥 11:57-13:00: Finding the passion and foundation for your podcast 👨‍👩‍👧‍👦 14:27-16:45: Creating your overall content marketing strategy by starting with your audience 🗣 17:32-19:41: Sharing knowledge, voices, and experiences and building a community through your podcast 🧑‍💻 20:22-22:00: Looking at your podcast as a cornerstone piece of content and an asset for your business 🎙 26:59-28:38: Figuring out what you are trying to do as a business before starting your podcast Related Resources: Mark Kilens’ LinkedIn: https://www.linkedin.com/in/markkilens/ Drift Podcasts: https://www.drift.com/insider/podcasts/ Drift’s Flagship Podcast Seeking Wisdom: https://seekingwisdompodcast.drift.com/public/13/Seeking-Wisdom-22c38a4d Casted Podcast with Drift CMO Tricia Gellman: https://www.casted.us/blog/how-drift-reimagined-events-with-tricia-gellman Drift Insider Website: https://www.drift.com/insider/ Casted Podcast with Dave Genhart (Creator & Former Host of Drift’s Seeking Wisdom): https://www.casted.us/blog/how-to-stop-making-excuses-and-start-your-podcast-privy-dave-gerhardt