This is a podcast episode titled, Sharpening the Difference with Janes' Joshua Wales. The summary for this episode is: <p>This week we have Joshua Wales of Janes on our show. Josh is the Senior Marketing and Events Co-ordinator and is here to discuss his podcast, <a href="https://www.janes.com/intelligence-resources/open-source-intelligence-podcasts" rel="noopener noreferrer" target="_blank">The World of Intelligence</a>. He shares how he measures success and brand awareness, including to get biggest reach possible, you must meet what the audience is interested in with content diversity. Listen now to hear Josh share how critical guest networking is for his podcast, plus a look into OSINT, an Open Source Intelligence Community that focuses on sharing information with others.</p><p><br></p><p>Key Takeaways:</p><p><span style="color: rgb(66, 75, 90);">04:18 - 05:27 🔍 Podcasts Continue to Grow, and More Niche Subjects are Being Explored</span></p><p><span style="color: rgb(66, 75, 90);">07:05 - 08:13 💻 Open Source Intelligence Community - A Place to Share Information</span></p><p><span style="color: rgb(66, 75, 90);">10:21 - 11:14 📈 Tracking Growth and Success - A Combination of Brand Awareness and Lead Generation</span></p><p><span style="color: rgb(66, 75, 90);">12:41 - 13:39 🏆 Continuously Sharpen the Difference to Stay Ahead</span></p><p><span style="color: rgb(66, 75, 90);">17:10 - 18:32 💡Advice From Josh - Components That Can Help Enrich Content</span></p>