This is a podcast episode titled, Earning Your Audience with Dan Misener. The summary for this episode is: <p>Today, we’re sitting down with Dan Misener, Head of Strategy and Audience Development at Pacific Content. We loved talking with Dan because Pacific Content is behind some of the BEST branded podcasts out there. And he was able to peel back the curtains of how their company helps these brands ideate, create, and execute extremely successful podcasts.</p><p><br></p><p>So what’s their big secret? Well, they’re helping their clients think and act more like media companies, not brands. Doing that allows them to genuinely make audience-first shows, while using the brand’s superpowers to build an audience quickly.</p><p><br></p><p>Dan discusses the opportunity brands have to earn their audience’s time and attention and create loyal followers through podcasting. He also brings up an important point for anyone thinking about whether podcasting is worth the investment... as a brand when you focus on creating quality shows, you’re also creating evergreen shows that you can revisit and repromote - giving you more bang for every podcast buck.</p><p><br></p><p>Key Takeaways:</p><p>📈 Getting started with strategy </p><p>⏳ Earning an audience's time and attention</p><p>🔋 Using brand power to grow audiences quickly</p><p>🍃 The thing about evergreen content</p><p>🎙Investing in the long shelf life of podcasting</p><p>🛠 Build a show for your audience</p>