This is a podcast episode titled, Providing Freedom Within a Framework for Your Podcast with Lev's Holly Enneking. The summary for this episode is: Today’s conversation is with Holly Enneking, the Vice President of Marketing and Alliances at Lev. One of the shows she works on at Lev is the marketing podcast, “In The Clouds.” Throughout her career in marketing, Holly has balanced structure and creativity to create the most opportunity in her work. She believes it is important to approach podcasting with an open mind and be open to collaboration and ideas from anywhere. On the other hand, she also believes that it’s important to provide structure to your show and have a clear perspective of your goals. At Lev, content is the core of her strategy, and she uses it to differentiate Lev from the rest of the market and build the brand’s voice. For Holly, podcasting is an excellent way to meet people where they are and create another touchpoint with your customers. Hear about how to create freedom within a framework for your podcast and learn how to add structure, consistency, and energy to your show in today's conversation. Key Takeaways: 🎙 3:14-4:46: Starting a podcast because some employees have stories they want to tell 🧑‍💻 5:13-8:31: Building a content strategy around your creating another touchpoint with your customers 📈 9:14-10:06: Finding collaboration and building trust between the marketing and sales team ⚡10:32-13:33: Adding structure, energy, and consistency to your podcast 🦠 15:04-17:14: Pivoting your show’s strategy in 2020 with COVID-19 and quarantine 🗣 17:14-18:53: Creating your brand’s voice through your podcast and making these digital experiences personal 🧠 21:18-22:00: Approaching your podcast with an open mind and being open to collaboration 🧱22:00-23:08: Providing structure to your show and having a clear perspective of what you want to do Related Resources: In The Clouds Podcast | Marketing in a Pandemic: https://insights.levdigital.com/podcast/live-podcast-marketing-in-a-pandemic Lev Website: https://levdigital.com/ Resources from Lev: https://insights.levdigital.com/trending-now