This is a podcast episode titled, Giving Your Brand an Authentic Voice with BombBomb's Ethan Beute. The summary for this episode is: Today’s conversation is with Ethan Beute, Chief Evangelist at Bomb Bomb, and host of The Customer Experience podcast. BombBomb is a video company, as you will hear, yet their podcast has been a foundational part of their marketing strategy - and even helped Ethan write a book! Hear how in today's authentic conversation. Key Takeaways: 💡 3:04-4:23: The opportunity for podcasting at BombBomb 🗣 9:08-10:45: Making a brand authentic by giving it a voice 🧑‍💻 11:06-12:32: Choosing the right host for your show 🎙 18:05-20:07: Lessons learned from starting a brand podcast 📈 20:48-21:16: Identifying the impact at BombBomb Related Resources: Ethan's LinkedIn: https://www.linkedin.com/in/ethanbeute/ BombBomb's website: https://bombbomb.com The Customer Experience Podcast: https://bombbomb.com/podcast/