This is a podcast episode titled, Educating and Helping Your Audience Through Your Podcast with Rubino & Liang Wealth Partners' Adam Blye . The summary for this episode is: Today’s conversation is with Adam Blye, the Marketing Manager of Rubino & Liang Wealth Partners. He works on two podcasts that discuss financial and retirement planning titled, “After the Paycheck” and “Just Don’t Lose the Money.” Throughout his career in marketing, Adam has focused on the importance of understanding and connecting with his audience. He believes it is important to approach podcasting as a way to help and educate people using the expertise your brand or company has. At Rubino & Liang Wealth Partners, podcasting is used as a format to answer customers' questions and explain complex topics. For Adam, it is important to humanize your brand and speak authentically about what your audience needs to know in order to have a successful show. Hear about how to utilize your expertise in your podcast and help and educate your audience in today's conversation. Key Takeaways: 🎙 2:56-3:51: Connecting with a larger audience and building your brand through your podcast 📈 7:42-9:26: Understanding how your show is going to succeed by looking at your analytics 🔗 9:51-11:28: Utilizing your podcast as a way to connect with your audience during the pandemic 🗣 12:22-13:21: Speaking authentically about what your audience needs to know and creating a connection 🧑🏻‍🤝‍🧑🏽16:50-17:14: Focusing on helping and educating your audience in your show 🎧18:37-19:48: Fitting your podcast into the rest of the content you are creating for your brand 🧑‍💻 19:56-21:24: Identifying questions your audience is asking and focusing your show around those topics 👨‍👩‍👧‍👦 22:23-22:47: Developing your show with the focus of helping others, not just selling your brand Related Resources: Adam Blye's LinkedIn: https://www.linkedin.com/in/adampblye/ Rubino & Liang Wealth Partners' Website: https://rlwealthpartners.com/ Rubino & Liang Wealth Partners' Media: https://rlwealthpartners.com/media/ After the Paycheck Podcast: https://listen.casted.us/public/37/After-The-Paycheck-8c0829ef/episodes Just Don't Lose the Money Podcast: https://listen.casted.us/public/37/Just-Don't-Lose-The-Money-Podcast-6e3d6868