This is a podcast episode titled, Building Brand Awareness and Defining Your Goals with Lola.com's Mike Volpe. The summary for this episode is: Today’s conversation is with Mike Volpe, Chief Executive Officer at Lola.com, and host of The Agile Operations podcast. Before Lola.com, Mike Volpe was the Chief Marketing Officer at HubSpot and Chief Marketing Officer at Cybereason. While there, he started The Growth Show to create brand awareness among c-level executives Throughout his career, podcasting has always an important part of his marketing puzzle, even now as CEO. He believes in the power of audio and video as a marketing tool that can build a community and make a better brand impression. For Mike, podcasting is a different way to reach his audience, establish a deeper connection, and add personality to the brand. Hear about how to define your goals and use podcasting as a tactic to build awareness for your brand in today's conversation. Key Takeaways: 🧑🏾‍🤝‍🧑🏽 7:28-9:31: How audio and video can make a better brand impression and build a community 🌱 11:24-13:15: Why Mike started The Growth Show podcast at HubSpot 🎙 13:36-14:03: Using podcasting as a different way to reach your audience 🔗 15:42-16:59: Trying to connect with new audiences by creating a podcast for them 🗣 17:31-18:25: How to create an interesting podcast even if the subject matter seems boring 📈 19:32-22:46: Thinking about metrics as the investment behind your brand 🧑‍💻 22:58-24:06: Defining your purpose and goal and how to use podcasting as a tactic 💡 25:18-26:19: Accomplishing multiple goals by having multiple shows Related Resources: Mike’s LinkedIn: https://www.linkedin.com/in/mikevolpe/ Lola.com’s website: https://www.lola.com/ The Agile Operations Podcast: https://agileoperations.org/