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Episode 1  |  38:46 min  |  04.14.2021

The Waterfall Effect: How Podcasting Generates Scalable Content with Tobe's Jared Sanders

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This is a podcast episode titled, The Waterfall Effect: How Podcasting Generates Scalable Content with Tobe's Jared Sanders. The summary for this episode is: <p>Welcome to season six of the Casted Podcast! In episode one, we chat with Jared Sanders, Co-Founder and Creative Director at Tobe Agency, about how starting your marketing strategy with a podcast can generate endless content. Jared's passion for creating podcasts for clients at Tobe Agency shines through during this conversation that dives deep into the value of podcasting as a marketing tool, and why you shouldn't be afraid to give it a try. </p><p><br></p><p><br></p><p>Key Takeaways:</p><p>🌊 03:42-05:45: Generating scalable content through podcasting</p><p>ğŸ‘©â€ğŸŽ“ 09:57-11:33: How to focus your podcast marketing strategy</p><p>✅ 12:11-13:43: Why adding podcasts to your marketing strategy is easier than you think</p><p>💡 14:34-16:03: Making your content as discoverable as possible</p><p>💰 17:47-19:11: How to define "success" in B2B podcasting</p><p>🗂 22:17-24:02: How podcast networks can help your business</p><p>ğŸŽ§ 25:09-26:45: How do you get into a podcast network?</p><p>🗝 33:06-34:43: Advice for people wanting to start their own podcast</p><p>🚸 36:48-37:47: How Tobe (and Casted) can help with your podcast</p><p><br></p><p><br></p><p>Related Resources:</p><p>Tobe Agency's Website: https://www.tobeagency.co/</p><p>Jared Sanders on Linked In: https://www.linkedin.com/in/jaredsanders/</p>