Bringing a Podcast to Life with SEP's Kelly Wilson and Zac Darnell

This is a podcast episode titled, Bringing a Podcast to Life with SEP's Kelly Wilson and Zac Darnell. The summary for this episode is: <p>This week, Kelly Wilson and Zac Darnell join the podcast! These two work at SEP, where they were faced with the challenge to pivot their marketing strategy in the midst of the pandemic. This new strategy includes their podcast, <a href="https://sep.com/software-development-resources/software-development-podcast/" rel="noopener noreferrer" target="_blank">Behind the Product</a>, where they take a look into the making of software products. They combine Zac's passion and Kelly's marketing skills to bring in brilliant guests that help them produce valuable content to their community. Listen now and hear how they've put it all together, and show just how powerful a podcast can be for marketing. </p><p><br></p><p>Key Takeaways:</p><p>10:25 - 11:27 <span style="color: rgb(66, 75, 90);">🚫 Don't Sign Up For Too Much Up Front</span></p><p>13:11 - 14:14 <span style="color: rgb(66, 75, 90);">📚 We Want to Tell a Story, and We Want Listeners to Learn Something</span></p><p>14:24 - 15:36 <span style="color: rgb(66, 75, 90);">💡 Who Can We Have Great Conversations With?</span></p><p>24:24 - 25:15 <span style="color: rgb(66, 75, 90);">🔑 Be Receptive, Pay Attention, Willingness to Try New Things</span></p><p>27:11 - 27:49 <span style="color: rgb(66, 75, 90);">😱 Don't Let Fear Stop You</span></p><p>28:39 - 29:34 <span style="color: rgb(66, 75, 90);">🎧 Be Sure to Listen and Learn Other Podcasts</span></p>