This is a podcast episode titled, Finding a Unique Perspective for Your Show with Lumavate’s Stephanie Cox & Michelle Lawrence. The summary for this episode is: Today’s conversation is with Stephanie Cox, the Vice President of Sales and Marketing at Lumavate, and Michelle Lawrence, the Content Marketing Specialist at Lumavate. Stephanie is the host of Lumavate’s podcast, “Real Marketers” and Michelle leads the content and social media strategy. Stephanie talks about how your podcast can influence your company and build your brand, and Michelle discusses the importance of add value by creating more content from your podcast. For Stephanie and Michelle, the most important aspect of creating a show is figuring out the unique perspective you can bring to the table. Michelle and Stephanie want to be experts in the space of digital marketing and want to be a place where audiences turn to for great content. However, the biggest challenge in creating marketing content is sharing your authentic self and genuine thoughts with other marketers. Hear about how to find a unique perspective for your podcast and determine a content strategy for your show in today's conversation. Key Takeaways: 🗓️ 0:00-0:54: Focusing exclusively on Casted users in Season 5 of the Casted podcast 🎙 2:45-4:11: Why Stephanie Cox decided to start the Real Marketers podcast 📚 6:01-8:27: Bringing a unique perspective and becoming an expert for your podcast 🙋‍♀️ 9:55-11:20: Sharing your authentic self and your genuine thoughts with other marketers 🧑‍💻 11:29-12:49: Adding value and creating more content from your podcast 📈 15:18-17:20: Figuring out your content strategy and setting up a process for it 🗣 19:41-21:03: Finding the balance between creating content and not diminishing the quality 👨‍👩‍👧‍👦 21:29-25:29: Expanding your network and building your brand 💡 26:58-28:03: How your podcast can influence your brand and your company 🧠 28:21-30:00: Finding the purpose and the unique perspective for your show Related Resources: Real Marketers LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6705136402255921154/ Real Marketers Podcast Episode 1: https://www.lumavate.com/podcasts/no-more-holding-back/ Blog Post: https://www.lumavate.com/blog/embrace-crazy-ideas/