This is a podcast episode titled, How Internal Podcasts Can Liberate Your Employees with Prophet's Mat Zucker. The summary for this episode is: Today’s conversation is with Mat Zucker, Marketing Practice Lead at Prophet, and host of Rising podcast. In June, Mat wrote and published an article with Forbes Magazine about what internal podcasts are and what they can do for business. Mat has been a fan of podcast since the beginning, in the ‘90s, and he currently hosts two podcasts: Rising and Cidiot. For Matt, podcasts are a great medium for curiosity. In his opinion, the best shows are the ones that follow a question and try to answer it. He believes internal podcasting is a liberating tool that can help employees learn something while they are doing something else. Mat is fascinated with the way internal podcasts can build trust and establish relationships within a company. Hear about the trends Mat has seen in internal podcasts and learn about how to build a stronger community within your business in today’s conversation. Key Takeaways: ❓ 3:34-3:50: Pursuing a question through an external or internal podcast 🎙 4:19-5:52: Three different approaches to internal podcasting 🎧 8:38-9:58: Listening and learning from a podcast while doing something else 💡 12:14-14:09: Figuring out a content strategy for your internal podcast 🧑‍💻 15:25-15:44: Designing a program around your internal podcast 📈 17:21-18:13: Understanding how audio technology and the podcasting market is evolving