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Episode 43  |  26:03 min

Creating a Content Carousel for Your Podcast with OpenView’s Meg Johnson

Episode 43  |  26:03 min  |  11.04.2020

Creating a Content Carousel for Your Podcast with OpenView’s Meg Johnson

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This is a podcast episode titled, Creating a Content Carousel for Your Podcast with OpenView’s Meg Johnson . The summary for this episode is: Today’s conversation is with Meg Johnson, Multimedia Marketer at OpenView Venture Partners, and host of the OV Build podcast. Throughout her career in marketing, Meg has believed in repurposing content and creating added value from each and every episode. She talks about creating a content carousel or a marketing merry-go-round that invites audiences to come along for the ride. For Meg, it’s important to humanize marketing efforts and listen to what your audience wants and needs. Meg believes that it is important to share your voice and your true authentic self with your audience because a good podcast feels like a friendship. Hear about how to repurpose your content and create a marketing merry-go-round that will keep your audience engaged and connected in today's conversation. Key Takeaways: 🎠 2:22-3:56: Creating a content carousel or a marketing merry-go-round for your podcast 🔗 4:16-6:29: Staying connected with your audience and checking your podcast's metrics 🧑‍💻 7:37-10:25: Repurposing your content and sharing the message of your podcast 🗣 13:08-14:41: Sharing your voice and your true authentic self with your podcast audience 🎙 16:44-18:05: Figuring out how often you are going to release your podcast 🙋‍♀️ 15:48-16:44: Finding a consistent and humanizing host to build a relationship with your audience ♻️ 20:11-21:19: Reusing content to get the most value out of hard work that is already done 💡21:20-21:47: Tuning in to what your audience wants and being aware of the emotional climate 👨‍👩‍👧‍👦 24:51-25:36: Learning from others experiences and finding a community of podcasters Related Resources: Podcast: Howie Liu (Airtable) on the Future of Low-Code/No-Code: https://podcast.openviewpartners.com/public/32/OV-%7C-BUILD-21cbd466/262905f2 Blog: Airtable and the Low-Code/No-Code Future of Software: https://openviewpartners.com/blog/airtable-low-code-no-code/#.X5mGsVNKgUF Blog: Building a LEGO Kit, Not a Solution—Airtable’s CEO on Catering to Diverse Use Cases: https://openviewpartners.com/blog/product-diverse-use-cases/#.X5mGsFNKgUF Blog: From the Bottom Up—Airtable’s Approach to Distribution and Adoption: https://openviewpartners.com/blog/airtable-distribution-adoption/#.X5mGolNKgUF OV Build Podcast: https://podcast.openviewpartners.com/public/32/OV-%7C-BUILD-21cbd466
Takeaway 1 | 01:33 MIN
🎠 Creating a content carousel or a marketing merry-go-round for your podcast
Takeaway 2 | 02:10 MIN
🔗 Staying connected with your audience and checking your podcast's metrics
Takeaway 3 | 02:56 MIN
🧑‍💻 Repurposing your content and sharing the message of your podcast
Takeaway 4 | 01:33 MIN
🗣 Sharing your voice and your true authentic self with your podcast audience
Takeaway 5 | 00:55 MIN
🙋‍♀️ Finding a consistent and humanizing host to build relationship with your audience
Takeaway 6 | 01:21 MIN
🎙 Figuring out how often you are going to release your podcast
Takeaway 7 | 01:07 MIN
♻️ Reusing content to get the most value out of hard work that is already done
Takeaway 8 | 00:26 MIN
💡 Tuning in to what your audience wants and being aware of the emotional climate
Takeaway 9 | 00:45 MIN
👨‍👩‍👧‍👦 Learning from others experiences and finding a community of podcasters