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Lessons from a Podcast Industry Veteran: Meghan Keaney Anderson

Today’s conversation is with Meghan Keaney Anderson, Vice President of Marketing at HubSpot, and host of The Growth Show podcast. Meghan’s journey with podcasting started with The Growth Show five years ago. At the time, HubSpot had popular blogs that attracted mid-level marketers. However, her team needed a vehicle to reach people later in their careers — in decision-making roles — that didn’t have time to read blogs. They believed a podcast could capture the attention of those executives during their own little windows of time, and they were right. For Meghan, each podcast has a distinct problem it is trying to solve or a distinct theory it is chasing down. She believes that podcasting can fill a unique space in the market and attract new audiences if done successfully. Hear about how to establish that audience, understand the purpose of your podcast, and measure its success in today's conversation.

Key Takeaways:
🌱 2:04-3:13: Why HubSpot started The Growth Show podcast
🗣 6:18-8:02: The evolution of HubSpot’s podcast network
💡 8:23-9:02: Creating a podcast to solve a distinct problem or chase down a theory
🎙 10:00-12:23: Growing your podcast by establishing what need you are filling
👨‍👩‍👧‍👦 13:02-13:58: Determining what audience your podcast is trying to reach
📦 14:57-16:13: Repackaging the stories gained through podcasting into other marketing materials
📈 20:45-21:19: Defining the goals of your podcast so you can accurately measure success
🧑‍💻 21:45-22:25: Studying discoverability and unpacking what works on different distribution platforms
➕ 22:41-23:34: Creating added value and making an experience for your fans

Related Resources:
Meghan’s LinkedIn: https://www.linkedin.com/in/meghankeaney/
HubSpot’s website: https://www.hubspot.com/
The Growth Show Podcast: https://www.hubspot.com/podcasts/the-growth-show

As vice president of marketing, Meghan leads the creative and editorial, product marketing and academy teams for HubSpot. Together with her teams, she's responsible for the company's brand, podcast, and overall editorial content as well as the company's product launch and positioning strategy. Meghan is host of the Growth Show Podcast.

Meghan Keaney Anderson

VP of Marketing, HubSpot

In this episode, learn how to establish that audience, understand the purpose of your podcast, and measure its success from HubSpot's VP of Marketing, Meghan Keaney Anderson .

Establishing the Audience and Goals for Your Podcast with HubSpot's Meghan Keaney Anderson

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<p>The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.</p>