Casted

🎙 Using podcasting as a way to get content for your brand

Today’s conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. through podcasting. Hear about why you should stop making excuses and start your own podcast in today's conversation.

Key Takeaways:
🏛 4:59-5:28: How podcasting can be a pillar of marketing
📈 6:31-7:32: Appealing to niche markets and loyal followers through podcasts
💡 9:27-9:53: Thinking about evolving all your channels as a marketer
🗣 10:24-10:55: Listening to what your customers are saying
👣 11:18-13:18: Why podcasting was Dave's first step in the marketing strategy at Privy
🎙 14:41-15:25: Using podcasting as a way to get content for your brand
🧑‍💻 16:25-17:16: Creating more on-demand content during the pandemic
🚫 19:37-21:26: Stop making excuses and go make your podcast

Related Resources:
Dave’s LinkedIn: https://www.linkedin.com/in/davegerhardt
Privy’s website: https://www.privy.com/
The Ecommerce Marketing Show Podcast: https://www.privy.com/ecommerce-marketing-show

Regarded as one of the leading brand builders in B2B today., Dave Gerhardt, is currently Chief Marketing Officer at Privy (the #1 app for sales on Shopify). Before joining Privy, he did marketing at Drift for over 4 years and helped create one of the fastest growing SaaS companies of all-time.

He also hosts DGMG, his private marketing group with 1,300+ members: patreon.com/davegerhardt.

Dave Gerhardt

Chief Marketing Officer, Privy

Today’s conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. Hear about why you should stop making excuses and start your own podcast in today's conversation.

How To Stop Making Excuses and Start Your Podcast with Privy's Dave Gerhardt

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<p>The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.</p>