Casted

🗣 Using podcasts to build loyalty and talk directly to your audience

Today’s conversation is with Scott Monty, Chief Executive Officer and Principal of Scott Monty Strategies. Scott Monty is a pioneer of internal podcasting and kicks off the first episode of our three-part miniseries about internal podcasting. Before starting Scott Monty Strategies, Scott Monty was the Global Head of Social Media & Digital Communications at Ford. Throughout his career, Scott has used podcasting and social media as a way of building relationships and creating communities with his audiences. For Scott, podcasting is one of the most intimate mediums out there today. He believes that podcasting is a great way to directly communicate with listeners or employees and create an individualized experience for each person. Scott uses internal podcasts to engage his employees, create passion, and build loyalty within the company

Hear about how to build relationships with podcasts and use internal podcasting as a tool to connect with your employees in today's conversation.

Key Takeaways:
🧑🏻‍🤝‍🧑🏽 4:14-5:43: Creating a community, building relationships, and making connections
🗣 9:28-10:59: Using podcasts to build loyalty and talk directly to your audience
🎧 14:43-15:41: Engaging your employees using internal podcasts
🧑‍💻 17:25-18:14: Communicating with your employees using this three-pronged approach
📖 19:25-19:49: Building passion for the company with individual stories in a podcast
🎙 20:07-21:19: Understanding why you want to start a podcast and how it fits your business goals
⏰ 21:52-22:41: Focusing on quality and taking your time with podcasting

Related Resources:
Scott’s LinkedIn: https://www.linkedin.com/in/scottmonty/
Scott Monty Strategies’s website: https://www.scottmonty.com/

Scott Monty, previously a Fortune 10 executive, is a strategy, communications and leadership advisor. He uses timeless lessons from history, literature and philosophy to help leaders make decisions with empathy, integrity, and wisdom. He was ranked by The Economist as #1 atop the list 25 Social Business Leaders and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Scott Monty

Principal, Scott Monty Strategies

Today’s conversation is with Scott Monty, Chief Executive Officer and Principal of Scott Monty Strategies. Scott Monty is a pioneer of internal podcasting and kicks off the first episode of our three-part miniseries about internal podcasting. Before starting Scott Monty Strategies, Scott Monty was the Global Head of Social Media & Digital Communications at Ford. Throughout his career, Scott has used podcasting and social media as a way of building relationships and creating communities with his audiences. For Scott, podcasting is one of the most intimate mediums out there today. He believes that podcasting is a great way to directly communicate with listeners or employees and create an individualized experience for each person. Scott uses internal podcasts to engage his employees, create passion, and build loyalty within the company  Hear about how to build relationships with podcasts and use internal podcasting as a tool to connect with your employees in today's conversation.

Building Passion and Loyalty Through Internal Podcasts with Scott Monty Strategies's Scott Monty

The Casted Podcast

Platform

Podcast

Blog

<p>The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.</p>