Casted

overall value strategy

Today’s conversation is with Megan Collins, Product Marketing Manager at Salesforce, Tina Rozul, Director of Product Marketing at Salesforce, and Conor Wiegmann, a Data Strategy Analyst at Salesforce. Megan and Tina are the hosts, and Conor helps produce the podcast Marketing Cloudcast for Salesforce. Even though they all live and work in different cities and time zones, they are all passionate about creating the podcast. At the core, the message of the show is marketers helping other marketers, and they have continued working towards this goal even during the pandemic. Tina, Megan, and Conor believe that it is important to create structure and identify a vision for the podcast in order to be successful. Megan and Tina discuss being intentional and paying attention to what’s happening in the world so your show can stay relevant. Conor also talks about empathizing with your audience and working to provide value to your listener and not just your company.

Hear about how to find the passion behind your podcast and determine the goals, vision, and purpose of your show in today's conversation.

Key Takeaways:
🕒 6:56-8:46: Creating a podcast with a team from different cities and different time zones
🎙 9:43-11:28: Scaling your podcast and creating structure for your show
🧠11:29-12:18: Thinking about why you are starting a podcast and being intentional about it
🧑‍💻 11:43-11:55: Putting in the extra time and energy to create your podcast 
👓 13:30-15:22: Figuring out the vision, goals, methods, and obstacles for your podcast
🗓️ 15:22-16:45: Paying attention to what's current and talking about things that are relevant
🗣 21:37-23:16: Empathizing with your audience and helping other marketers
🧑🏻‍🤝‍🧑🏽25:07-26:00: Connecting people with the sound, authentic voice, and intentional storytelling from your podcast 
🔥 26:36-27:05: Finding the passion and purpose for your podcast 
💡 27:07-28:04: Determining the vision, looking forward, and considering the future version of the podcast
🎧 28:05-29:06: Providing value to the listener not just your company in your podcast

Related Resources:
Marketing Cloudcast Podcast: https://www.salesforce.com/products/marketing-cloud/resources/podcasts/
Salesforce Website: https://www.salesforce.com/
Megan Collins' LinkedIn: https://www.linkedin.com/in/mcollins2/
Conor Wiegmann's LinkedIn: https://www.linkedin.com/in/conorwiegmann/
Tina Rozul's LinkedIn: https://www.linkedin.com/in/crozul/

Megan has built her career in product marketing, working primarily with mobile marketing products and with retail and consumer goods brands. She's the co-host of Salesforce's marketing podcast, The Marketing Cloudcast, where you'll hear all things marketing trends and tactics. 

Megan Collins

Product Marketing, Salesforce

Conor has a long history in the radio broadcasting and audio production industry, with almost a decade of experience at non-commercial educational and commercial stations. He joined The Marketing Cloudcast team during his internship with Salesforce in 2018 and currently works full-time as a Data Strategy Analyst for Salesforce after graduating from Indiana University in 2019.

Conor Wiegmann

Analyst, Data Strategy, Salesforce

Tina is the Director of Product Marketing at Salesforce. She's spent the last 15+ years working for technology companies leading global transformation efforts in the US, Europe, Asia, and Australia.

She has a passion for international marketing and leading growth across emerging markets. She's a co- host on the award winning podcast the Marketing Cloudcast and currently lives in Sydney, Australia.

Tina Rozul

Director of Product Marketing, Salesforce

Today’s conversation is with Megan Collins, Product Marketing Manager at Salesforce, Tina Rozul, Director of Product Marketing at Salesforce, and Conor Wiegmann, a Data Strategy Analyst at Salesforce. Megan and Tina are the hosts, and Conor helps produce the podcast Marketing Cloudcast for Salesforce. Even though they all live and work in different cities and time zones, they are all passionate about creating the podcast. At the core, the message of the show is marketers helping other marketers, and they have continued working towards this goal even during the pandemic. Tina, Megan, and Conor believe that it is important to create structure and identify a vision for the podcast in order to be successful. Megan and Tina discuss being intentional and paying attention to what’s happening in the world so your show can stay relevant. Conor also talks about empathizing with your audience and working to provide value to your listener and not just your company. Hear about how to find the passion behind your podcast and determine the goals, vision, and purpose of your show in today's conversation.

Finding the Passion Behind Your Podcast with Salesforce's Tina Rozul, Megan Collins and Conor Wiegmann

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<p>The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.</p>