Casted

🧑‍💻 Adding value and creating more content from your podcast 

Today’s conversation is with Stephanie Cox, the Vice President of Sales and Marketing at Lumavate, and Michelle Lawrence, the Content Marketing Specialist at Lumavate. Stephanie is the host of Lumavate’s podcast, “Real Marketers” and Michelle leads the content and social media strategy. Stephanie talks about how your podcast can influence your company and build your brand, and Michelle discusses the importance of add value by creating more content from your podcast. For Stephanie and Michelle, the most important aspect of creating a show is figuring out the unique perspective you can bring to the table. Michelle and Stephanie want to be experts in the space of digital marketing and want to be a place where audiences turn to for great content. However, the biggest challenge in creating marketing content is sharing your authentic self and genuine thoughts with other marketers.
Hear about how to find a unique perspective for your podcast and determine a content strategy for your show in today's conversation.

Key Takeaways:
🗓️ 0:00-0:54: Focusing exclusively on Casted users in Season 5 of the Casted podcast
🎙 2:45-4:11: Why Stephanie Cox decided to start the Real Marketers podcast
📚 6:01-8:27: Bringing a unique perspective and becoming an expert for your podcast
🙋‍♀️ 9:55-11:20: Sharing your authentic self and your genuine thoughts with other marketers
🧑‍💻 11:29-12:49: Adding value and creating more content from your podcast
📈 15:18-17:20: Figuring out your content strategy and setting up a process for it
🗣 19:41-21:03: Finding the balance between creating content and not diminishing the quality
👨‍👩‍👧‍👦 21:29-25:29: Expanding your network and building your brand
💡 26:58-28:03: How your podcast can influence your brand and your company
🧠 28:21-30:00: Finding the purpose and the unique perspective for your show

Related Resources:
Real Marketers LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6705136402255921154/
Real Marketers Podcast Episode 1: https://www.lumavate.com/podcasts/no-more-holding-back/
Blog Post: https://www.lumavate.com/blog/embrace-crazy-ideas/

Stephanie has more than 15 years of marketing experience and is the Vice President of Sales and Marketing for Lumavate. In her current role, she leads sales, marketing, customer success and support, and product management. She is also the host of the weekly podcast, Real Marketers, interviewing marketing and tech senior leaders from Google, Microsoft, Simon Property Group, Aetna, AT&T, Allegion, Lowe's, and more. Prior to Lumavate, Stephanie held marketing leadership roles at Project Lead The Way, Salesforce, ExactTarget, Ingersoll Rand, and more.  She has a MBA from Indiana University and a Bachelor’s degree in Advertising/PR, English, and Political Science from Franklin College.

Stephanie Cox

VP, Sales and Marketing, Lumavate

Michelle Lawrence is a Content Marketing Specialist at Lumavate. In her current role, Michelle leads both Lumavate's content and social media strategies. Michelle has a Bachelor’s degree in Marketing from Miami University.

Michelle Lawrence

Content Marketing Specialist, Lumavate

Today’s conversation is with Stephanie Cox, the Vice President of Sales and Marketing at Lumavate, and Michelle Lawrence, the Content Marketing Specialist at Lumavate. Stephanie is the host of Lumavate’s podcast, “Real Marketers” and Michelle leads the content and social media strategy. Stephanie talks about how your podcast can influence your company and build your brand, and Michelle discusses the importance of add value by creating more content from your podcast. For Stephanie and Michelle, the most important aspect of creating a show is figuring out the unique perspective you can bring to the table. Michelle and Stephanie want to be experts in the space of digital marketing and want to be a place where audiences turn to for great content. However, the biggest challenge in creating marketing content is sharing your authentic self and genuine thoughts with other marketers.
Hear about how to find a unique perspective for your podcast and determine a content strategy for your show in today's conversation.

Finding a Unique Perspective for Your Show with Lumavate’s Stephanie Cox & Michelle Lawrence

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<p>The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.</p>