Casted

S4 Blog #1

Today’s conversation is with Meg Johnson, Multimedia Marketer at OpenView Venture Partners, and host of the OV Build podcast. Throughout her career in marketing, Meg has believed in repurposing content and creating added value from each and every episode. She talks about creating a content carousel or a marketing merry-go-round that invites audiences to come along for the ride. For Meg, it’s important to humanize marketing efforts and listen to what your audience wants and needs. Meg believes that it is important to share your voice and your true authentic self with your audience because a good podcast feels like a friendship.

Hear about how to repurpose your content and create a marketing merry-go-round that will keep your audience engaged and connected in today's conversation.

Key Takeaways:
🎠 2:22-3:56: Creating a content carousel or a marketing merry-go-round for your podcast
🔗 4:16-6:29: Staying connected with your audience and checking your podcast's metrics
🧑‍💻 7:37-10:25: Repurposing your content and sharing the message of your podcast
🗣 13:08-14:41: Sharing your voice and your true authentic self with your podcast audience
🎙 16:44-18:05: Figuring out how often you are going to release your podcast
🙋‍♀️ 15:48-16:44: Finding a consistent and humanizing host to build a relationship with your audience
♻️ 20:11-21:19: Reusing content to get the most value out of hard work that is already done
💡21:20-21:47: Tuning in to what your audience wants and being aware of the emotional climate
👨‍👩‍👧‍👦 24:51-25:36: Learning from others experiences and finding a community of podcasters

Related Resources:
Podcast: Howie Liu (Airtable) on the Future of Low-Code/No-Code: https://podcast.openviewpartners.com/public/32/OV-%7C-BUILD-21cbd466/262905f2
Blog: Airtable and the Low-Code/No-Code Future of Software: https://openviewpartners.com/blog/airtable-low-code-no-code/#.X5mGsVNKgUF
Blog: Building a LEGO Kit, Not a Solution—Airtable’s CEO on Catering to Diverse Use Cases: https://openviewpartners.com/blog/product-diverse-use-cases/#.X5mGsFNKgUF
Blog: From the Bottom Up—Airtable’s Approach to Distribution and Adoption: https://openviewpartners.com/blog/airtable-distribution-adoption/#.X5mGolNKgUF
OV Build Podcast: https://podcast.openviewpartners.com/public/32/OV-%7C-BUILD-21cbd466

Meg is a Multimedia Marketer currently working at OpenView Venture Partners where she leads video content, social media strategy and visual design for the firm. Before joining OpenView, Meg graduated with a Bachelor’s of Fine Arts degree and launched her iOS app Plant Pal before finding her first SaaS role at Privy. At Privy, Meg led video content production, social media marketing and overall brand development helping make Privy become one of the fastest growing companies in America.

Meg Johnson

Multimedia Marketer, OpenView

Today’s conversation is with Meg Johnson, Multimedia Marketer at OpenView Venture Partners, and host of the OV Build podcast. Throughout her career in marketing, Meg has believed in repurposing content and creating added value from each and every episode. She talks about creating a content carousel or a marketing merry-go-round that invites audiences to come along for the ride. For Meg, it’s important to humanize marketing efforts and listen to what your audience wants and needs. Meg believes that it is important to share your voice and your true authentic self with your audience because a good podcast feels like a friendship. Hear about how to repurpose your content and create a marketing merry-go-round that will keep your audience engaged and connected in today's conversation.

Creating a Content Carousel for Your Podcast with OpenView’s Meg Johnson 

The Casted Podcast

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<p>The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.</p>

Blog: Why (and How) OpenView Wrings Out Their Podcast

Podcast: Howie Liu (Airtable) on the Future of Low-Code/No-Code

Blog: Airtable and the Low-Code/No-Code Future of Software 

Blog: Building a LEGO Kit, Not a Solution—Airtable’s CEO on Catering to Diverse Use Cases

Blog: From the Bottom Up—Airtable’s Approach to Distribution and Adoption

OV Build Podcast 

Why (and How) OpenView Wrings Out Their Podcast (And Awesome Examples)