Casted

Seeking Wisdom

We’re all fans of HubSpot here at INBOUND, but you’ve never heard the origin story of some of the brand’s most important content: its network of podcasts and videos. This story starts more than a decade ago and includes characters who went on to become big marketing names you follow today, like Dave Gerhardt, Mike Volpe, Jeanne Hopkins, Ellie Mirman, and Meghan Keaney Anderson. Listen in to this special episode of the Casted Podcast to hear about their common thread - the throughline that differentiated HubSpot, these marketing leaders, and the brands they went on to build.

Key Takeaways:

🧩 11:33-12:56: Mike Volpe: Creating a personal connection with marketers
🧡 13:27-14:47: Ellie Mirman: Staying true to the HubSpot brand
🎁 15:02-15:58: Jeanne Hopkins: What HubSpot TV gave the brand
🌱 16:59-18:51: Mike Volpe: Using The Growth Show to reach a new audience
✨ 19:18-21:12: Dave Gerhardt: How podcasting led to a serendipitous role for a marketing fave
🧵 24:52-25:58: Sam Balter: Tailoring shows to different audiences
👩‍🏫 28:02-28:48: Meghan Keaney Anderson: Podcasting with a purpose
🤔 29:09-29:34: Mike Volpe: But... why podcasting?
💼 30:08-30:48: Meghan Keaney Anderson: The business benefits of podcasting
🏛 33:09-33:38: Dave Gerhardt: Podcasting as a pillar of marketing
➕ 34:42-34:49: Meghan Keaney Anderson: Create a show that adds value
🐠 35:41-36:06: Ellie Mirman: An opportunity to be unique
➗ 40:33-40:50: Mike Volpe: No one formula for great podcasts

Resources:
The Podcast Effect: https://casted.us/the-podcast-effect-at-hubspot/
How We Wrung-Out The Casted Podcast to Create “What Happened When HubSpot Hit Record”: https://casted.us/how-we-wrung-out-the-casted-podcast-to-create-narrative-episode/

As a current CRO and former marketing leader, Jeanne has a deep expertise in data-driven, high-velocity customer acquisition, sales, marketing, and customer success organizations. Jeanne's accolades as a marketing leader are impressive and she's used her deep understanding of podcasting as a tool at the brands she's led. 

Jeanne Hopkins

CRO, SquadLocker

Mike Volpe is the Chief Executive Officer at Lola.com and host of The Agile Operations podcast. Before Lola.com, Mike Volpe was the Chief Marketing Officer at HubSpot and Chief Marketing Officer at Cybereason. While there, he started The Growth Show to create brand awareness among c-level executives Throughout his career, podcasting has always an important part of his marketing puzzle, even now as CEO. He believes in the power of audio and video as a marketing tool that can build a community and make a better brand impression. For Mike, podcasting is a different way to reach his audience, establish a deeper connection, and add personality to the brand. Hear about how to define your goals and use podcasting as a tactic to build awareness for your brand in today's conversation.

Mike Volpe

CEO, Lola.com

Regarded as one of the leading brand builders in B2B today, Dave is currently Chief Marketing Officer at Privy (the #1 app for sales on Shopify). Before that, he helped grow Drift into the powerhouse SaaS company it is today and he also hosts his own private marketing group called DGMG. 

Dave Gerhardt

CMO, Privy

As vice president of marketing, Meghan leads the creative and editorial, product marketing and academy teams for HubSpot. Together with her teams, she's responsible for the company's brand, podcast, and overall editorial content as well as the company's product launch and positioning strategy. Meghan is host of the Growth Show Podcast. 

Meghan Keaney Anderson

VP of Marketing, HubSpot

Ellie is a hands-on marketing leader with track record of building and scaling marketing at high-growth companies including Crayon, Toast, and HubSpot.

Ellie Mirman

CMO, Crayon 

Sam is the current Director of Content at ZoomInfo. Previously, he was the Senior Marketing Manager of HubSpot's podcast network and the host of their show, Weird Work. 

Sam Balter

Director of Content, ZoomInfo

Listen in to this special episode of the Casted Podcast to hear about HubSpot's common thread - the throughline that differentiated HubSpot, some of your favorite marketing leaders, and the brands they went on to build.

What Happened When HubSpot Hit Record with Lindsay Tjepkema at INBOUND

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Tune in to learn from people who have created successful podcasts.

Welcome back to Season 7 of The Casted Podcast. In this episode, Casted's Senior Customer Success Manager, Katie Nehrenz, talks with Sam Balter, Director of Media Content at ZoomInfo. Sam discusses his shift from audio to video podcasting and how YouTube is a crucial channel for his social media strategy. He also shares how his "social-first" approach helped strengthen ZoomInfo's presence across multiple social platforms. Listen now, and stay tuned for the Q&amp;A portion where our TCP listeners ask Sam a few content marketing questions.