Unlocking the Magic of SaaS Thought Leadership with Stijn Hendrikse

This is a podcast episode titled, Unlocking the Magic of SaaS Thought Leadership with Stijn Hendrikse. The summary for this episode is: Do you strive to establish genuine connections and build trust with your audience? If so, it's time to leverage the power of podcasting as an effective content strategy. As a founder or marketing leader, you can establish authentic relationships with your customers through podcasting. Join Stijn Hendrikse, as he shares the solution to achieving this result and establishing trust and authenticity with your audience. <a href="https://www.linkedin.com/in/stijnhendrikse/" rel="noopener noreferrer" target="_blank">Stijn Hendrikse</a> is a talented entrepreneur, author, and marketing expert hailing from the Netherlands. With over two decades of experience in the B2B software industry, Stijn has successfully built and scaled numerous companies. Having moved to the US 20 years ago, he founded Kalungi, a growth agency, five years ago. Stijn is also the author of the popular book "T2D3.pro," which offers a playbook for scaling B2B SaaS companies. As a thought leader in the marketing world, he has helped many businesses connect with their audiences in meaningful ways through creative content strategies. Listen in for:☯️ 01:27 - 03:36 The art and science of marketing: How T2D3 came to be🫡 06:18 - 08:01 Thought leadership begins with solving a problem your audience can't solve on their own🔥 08:34 - 11:08 Utilizing the why/how technique to get to the core of your value🧪 16:27 - 18:47 New ways of measuring your marketing impact🧩 20:30 - 21:51 Why it's important to take ownership of your content🔮 29:15 - 32:44 A look into the future of podcasting Connect with Stijn<a href="https://www.linkedin.com/in/stijnhendrikse/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/stijnhendrikse/</a>