Casted

🫡 Pillar-Based Marketing: Revolutionizing SEO with data-driven strategy

<a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan Brock</a> is the Chief Solution Officer at DemandJump and co-host of the Page One or Bust! Podcast AND today's guest on The Casted Podcast. He and Lindsay dive into the ever-evolving marketing, SEO, and content creation world. These two explore cutting-edge strategies, industry insights, and actionable tips to help marketers thrive. From pillar-based marketing and AI-driven content to the future of search and podcasting, they uncover the latest trends and empower you to elevate your marketing initiatives. Tune in and gain a deeper understanding of audience-central approaches, and unlock the true potential of creativity in a tech-driven era. Listen in for:🫡 04:12&nbsp;-&nbsp;11:05 Pillar-Based Marketing: Revolutionizing SEO with data-driven strategy🎯 13:18&nbsp;-&nbsp;18:00 The power of listening to your audience🗝️ 18:49&nbsp;-&nbsp;22:03 Unlock the potential of your podcasting through multimedia content🔍 22:09&nbsp;-&nbsp;26:31 Podcasting in the evolving search landscape🔮 27:05&nbsp;-&nbsp;29:53 Elevate creativity in the age of AI and embrace human aspect in content

When I finished my first week as Chief Content Officer of DemandJump, I told my wife I felt like a professor who has come in from the field with real experience to share. That's the best way to describe my career to this point. 

For over a decade, I built an altogether different kind of content marketing agency in Metonymy Media, leading an ever-evolving team of creative writers turned marketing professionals. Over those years, as a team we figured out how to build a professional culture around the capital-w Writer. We saw what worked within the realms of Search Engine Optimization and digital marketing, and we learned to live with the love/hate relationship we'd developed as creative outsiders in an increasingly mechanical industry.

About eight years into my tenure as a CEO, I decided to toss out all of the junk that gets in the way of real, measurable marketing outcomes. I stopped selling content for the sake of it, and I learned to use data as a driver for every contract, every decision, and every promise made to clients. 

I did that with the help of the DemandJump team, whose powerful platform stripped out the guesswork of SEO and liberated my team to focus only on developing the content that my client's customers cared about. That shift led to explosive growth in my agency, and we quadrupled in size over an 18-month period.

This relationship proved so fruitful that by the end of 2021, I decided to sell Metonymy Media to DemandJump and bring my growing team of writers to work as in-house subject matter experts, helping DemandJump customers make the most of the platform's insights with a turnkey service offering for content strategy, writing, and publishing.

Now, as Chief Content Officer at DemandJump, I'm dedicated to helping other agency owners like myself unlock the power of the right data to increase ROI and drive better outcomes for their customers. I'm partnering with enterprise marketing teams at Fortune 50 and 100 companies. I'm building rich educational experiences, sharing my experiences on the Page One or Bust! podcast, and speaking and writing about data-driven, Pillar-Based Marketing to empower the world's marketers to make better decisions and drive better business outcomes.

I might have lost my hair running an agency during my 20s and early 30s, but I gained a masterclass in real-world marketing and business leadership experience. Plus, if you can grow a killer beard, it doesn't matter if you're bald and in your mid 30s.

Ryan Brock

Chief Solution Officer, DemandJump

Discover the power of combining pillar-based marketing, podcasting, and SEO strategies to drive B2B growth in this episode of The Casted Podcast. 


Pillar-Based Marketing and Podcasting with DemandJump's Ryan Brock

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The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.