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Planful - Videogram 1

Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. Key Takeaways:👏 06:33&nbsp;-&nbsp;08:28 - Delivering value to existing and potential customers quickly🎉 12:44&nbsp;-&nbsp;15:36 - Utilizing content for more than just social posts💡 20:50&nbsp;-&nbsp;23:06 - Tips for pivoting from in-person events to virtual🧩 26:03&nbsp;-&nbsp;27:33 - Having the ability to house and amplify content all under one roof🔮 29:35&nbsp;-&nbsp;31:37 - What the future of content marketing looks like

With a unique understanding of how to create growth from operations in his experience as a consultant, marketer, and salesperson, Rowan has 15 years in marketing/selling both Planning and Marketing/Sales Operations solutions. He's worked at high-growth start-ups and has been a key influencer in large multi-billion dollar organizations, delivering high value to his teams through powerful content and deep understanding of how to communicate to buyers.

Rowan Tonkin

Chief Marketing Officer, Planful

Vicky comes from an extensive background in theatre, music and performance, which began about six years ago when she obtained her degree in Performance from one of the most prestigious theatre programs in the country. She's spent the duration of her career cultivating a deep love for the creative process and storytelling through various mediums.

Vicky Houser

Corporate Marketing Specialist, Planful

Learn how Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser, threw a big event, captured a bunch of content, and then used that content to fuel a podcast and their content marketing strategy.


When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin & Vicky Houser

Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. 



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Tune in to learn from people who have created successful podcasts.

Welcome back to Season 7 of The Casted Podcast. In this episode, Casted's Senior Customer Success Manager, Katie Nehrenz, talks with Sam Balter, Director of Media Content at ZoomInfo. Sam discusses his shift from audio to video podcasting and how YouTube is a crucial channel for his social media strategy. He also shares how his "social-first" approach helped strengthen ZoomInfo's presence across multiple social platforms. Listen now, and stay tuned for the Q&amp;A portion where our TCP listeners ask Sam a few content marketing questions.