This is a podcast episode titled, When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin & Vicky Houser. The summary for this episode is: <p>Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. </p><p><br></p><p>Key Takeaways:</p><p>👏 06:33 - 08:28 - Delivering value to existing and potential customers quickly</p><p>🎉 12:44 - 15:36 - Utilizing content for more than just social posts</p><p>💡 20:50 - 23:06 - Tips for pivoting from in-person events to virtual</p><p>🧩 26:03 - 27:33 - Having the ability to house and amplify content all under one roof</p><p>🔮 29:35 - 31:37 - What the future of content marketing looks like</p>