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This is a podcast episode titled, When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin & Vicky Houser. The summary for this episode is: <p>Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. </p><p><br></p><p>Key Takeaways:</p><p>👏 06:33&nbsp;-&nbsp;08:28 - Delivering value to existing and potential customers quickly</p><p>ğŸŽ‰ 12:44&nbsp;-&nbsp;15:36 - Utilizing content for more than just social posts</p><p>💡 20:50&nbsp;-&nbsp;23:06 - Tips for pivoting from in-person events to virtual</p><p>🧩 26:03&nbsp;-&nbsp;27:33 - Having the ability to house and amplify content all under one roof</p><p>🔮 29:35&nbsp;-&nbsp;31:37 - What the future of content marketing looks like</p>