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This is a podcast episode titled, Reaching the Right Customer via Snackable Video with Cheetah Digital’s Tim Glomb. The summary for this episode is: Cheetah Digital's VP of Content and Data, Tim Glomb, joins Casted's Senior Customer Success Manager, Katie Nehrenz to share how snackable content has helped improve targeting the right people in Cheetah's audience. Key Takeaways:🤩 00:46 - 02:32 Overview of episode🎥 08:54 - 10:20 Video is crucial for your marketing strategy🥘 10:42 - 13:12 Casted's secret sauce🍿 14:53 - 18:06 Making snackable content in the Casted platform👏 21:08 - 22:52 Getting other teams within the company on board🎉 33:13 - 36:27 Tim's perspective on ROI🧩 40:00 - 42:13 Advice: Take risks🔊42:37 - 43:30 Q&A: What tactics have you employed to communicate the resources available and get people to take action?🔊43:39 - 45:02 Q&A: How do you figure out which content to send to a customer in the initial outreach?🔊45:45 - 47:14 Q&A: Whether they're B2B or general consumer, do you listen to any audio only podcasts, why or why not?🔊47:25 - 50:31 Q&A: On average, how many pieces of content do your customers touch before they reach out for a meeting? And what do you think that says about Cheetah's marketing team?