Casted

Before you learn the ins and outs of expanding your show from a single RSS feed to a full-blown content marketing engine and podcast network, get the scoop from those who’ve done it before you. Learn about the team they built to support their strategy, the vulnerability, and authenticity it requires to truly connect with your audience, and yep, even the mistakes they made in growing their shows. Hear from these experts <a href="https://www.linkedin.com/in/redheadmeg/" rel="noopener noreferrer" target="_blank">Meg Johnson</a> from <a href="https://openviewpartners.com/" rel="noopener noreferrer" target="_blank">OpenView Venture Partners</a>, <a href="https://www.linkedin.com/in/kira-singer/" rel="noopener noreferrer" target="_blank">Kara Singer</a> of <a href="https://www.oakstreetfunding.com/" rel="noopener noreferrer" target="_blank">Oak Street Funding</a>, and <a href="https://www.linkedin.com/in/pemahoney/" rel="noopener noreferrer" target="_blank">Peter Mahoney</a> at <a href="https://www.plannuh.com/" rel="noopener noreferrer" target="_blank">Plannuh</a> in the opening episode of the fourth stage of the podcast maturity curve series How B2B Podcasts Grow Up. Listen in for: 01:46 - 04:24 🤸&nbsp;Think about growth before you get to this stage in your podcast journey. Keyword: Flexibility.04:25 - 07:42 💻&nbsp;The size and resources behind your team don’t have to impact how you leverage your podcast assets. Outsource!08:33 - 11:17 👩&nbsp;Position an authentic, vulnerable leader at the front of your podcast to truly connect with your audience.

Kira Singer

Sr. Marketing Coordinator & Producer, Oak Street Funding

Peter Mahoney

Founder & CEO, Plannuh

Meg Johnson

Sr. Manager Creative Strategy, OpenView

In this episode of How B2B Podcasts Grow Up, Casted's CEO Lindsay Tjepkema and her guests from Oak Street Funding, Planful, and OpenView offer tips on how to build a foundation for show and brand growth.


How B2B Podcasts Grow Up: Building the Foundation for Growth

How B2B Podcasts Grow Up: Stage 4

AMP: The Amplified Marketing Podcast

How B2B Podcasts Grow Up: How a Content Carousel Will Redefine Your Marketing Strategy

How B2B Podcasts Grow Up: How to Maximize Your Podcast Content