Casted

In this episode of The Casted Podcast, join host Lindsay Tjepkema as she sits down with content entrepreneur and seasoned marketing leader, Erin Balsa. Discover the invaluable insights Erin gained during her successful career journey, from being a marketing director at The Predictive Index to founding her own business. Erin shares her experiences leading a dynamic content team and building diverse content, including interactive courses, certifications, and engaging documentaries. Tune in to understand how her passion for category creation and thought leadership reshaped her path and inspired her to launch a business centered around talent optimization. Delve into the challenges content leaders face when navigating internal conflicts and learn how to align teams for exceptional results. Lindsay and Erin discuss the significance of co-planning and breaking down silos to foster seamless collaboration between marketing, sales, and product teams. Subscribe to The Casted Podcast on <a href="https://podcasts.apple.com/us/podcast/the-casted-podcast/id1480302101" rel="noopener noreferrer" target="_blank">Apple Podcasts</a> and <a href="https://open.spotify.com/show/5xbputETH43Tyr9boJYJeV" rel="noopener noreferrer" target="_blank">Spotify</a>, and for more on B2B marketing and podcasting, sign up for the <a href="https://www.casted.us/newsletter" rel="noopener noreferrer" target="_blank">Casted Newsletter</a>.

Erin Balsa

Founder, Haus of Bold

In this episode of The Casted Podcast, join host Lindsay Tjepkema as she sits down with content entrepreneur and seasoned marketing leader, Erin Balsa. Discover the invaluable insights Erin gained during her successful career journey, from being a marketing director at The Predictive Index to founding her own business.


Creativity and Strategy in Content Marketing with Haus of Bold’s Erin Balsa

Creativity and Strategy in the Changing Landscape of Content Marketing with Haus of Bold’s Erin Balsa

The Casted Podcast

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The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.

<a href="https://www.linkedin.com/in/clairesuellentrop/" rel="noopener noreferrer" target="_blank">Claire Suellentrop</a> is a Co-Founder and COO of Forget The Funnel, a product marketing and growth consulting firm, and joins the show today to dive into the customer-led growth framework. In this thought-provoking episode, Lindsay and Claire share customer-led growth strategies, uncovering the secrets to success in today's marketing landscape. Discover the power of customer-centric content and its impact on podcasts, and explore how to leverage customer research and build meaningful connections with your audience. Tune in for practical tips and inspiring insights as we navigate the future of marketing strategies. Prepare to transform your approach, adapt to challenges, and embrace customer-driven success. Listen in for:👯 02:27&nbsp;-&nbsp;05:55 The power of human connection in Forget the Funnels journey📣 06:11&nbsp;-&nbsp;11:02 How listening to their audience sparked a successful workshop series🔥18:17&nbsp;-&nbsp;22:20 The resilience of customer-led growth🫡 23:24&nbsp;-&nbsp;26:01 Empowering Marketers: How to get started with the customer-led growth framework🔮 29:51&nbsp;-&nbsp;31:51 Customer-Centric Content: Paving the way for the future of marketing strategies

Claire Suellentrop

Co-Founder & COO, Forget The Funnel

In this thought-provoking episode, Lindsay and Claire share customer-led growth strategies, uncovering the secrets to success in today's marketing landscape. Discover the power of customer-centric content and its impact on podcasts, and explore how to leverage customer research and build meaningful connections with your audience. Tune in for practical tips and inspiring insights as we navigate the future of marketing strategies. Prepare to transform your approach, adapt to challenges, and embrace customer-driven success.


Customer-Led Growth Through Podcasting with Forget The Funnel's Claire Suellentrop

<a href="https://www.linkedin.com/in/paulroetzer/" rel="noopener noreferrer" target="_blank">Paul Roetzer</a>, the Founder &amp; CEO of Marketing AI Institute, joins The Casted Podcast to talk about AI's impact on marketing! In this episode, Lindsay and Paul dive into the world of AI and how it can revolutionize the podcasting landscape. From transcription and summarization of audio to enhancing production quality and even generating custom bumper music, we explore how AI technology is streamlining processes and unlocking creative possibilities. Discover how podcasters can leverage AI for efficient news curation, scripting assistance, and generating engaging content across various formats. We also discuss the power of amplification and content strategy, sharing real-life examples of how AI transforms how podcasts are created, promoted, and consumed. Whether you're a podcaster looking to optimize your workflow, a curious listener intrigued by the possibilities of AI, or a marketing professional seeking innovative strategies, this episode offers valuable insights and practical applications. Tune in to explore the exciting intersection of AI and podcasting, and prepare to be inspired by the endless opportunities that lie ahead. Listen in for:👾 07:09&nbsp;-&nbsp;09:09 The Transformation of Marketing: Understanding the basics of AI, and it's impact👯 10:22&nbsp;-&nbsp;14:23 Utilizing AI as a creative ally in marketing initiatives🦄 16:20&nbsp;-&nbsp;19:14 Nurturing Creative Potential: Empowering young minds with responsible AI 🔋 22:14&nbsp;-&nbsp;26:28 The power of a Marketing AI Podcast, from content strategy to exponential growth🗝️ 26:31&nbsp;-&nbsp;29:08 The impact amplification can have for your marketing initiatives💥 31:02&nbsp;-&nbsp;33:16 Exploring the potential of AI in podcasting

Founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. Author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012). Creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers.

As a speaker, Roetzer is focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Paul Roetzer

Founder & CEO, Marketing AI Institute

In this episode, Lindsay and Paul dive into the world of AI and how it can revolutionize the podcasting landscape. We discuss the power of amplification and content strategy, sharing real-life examples of how AI transforms how podcasts are created, promoted, and consumed. Whether you're a podcaster looking to optimize your workflow, a curious listener intrigued by the possibilities of AI, or a marketing professional seeking innovative strategies, this episode offers valuable insights and practical applications. 


How AI Enhances Creativity and Podcasting with Marketing AI Institute’s Paul Roetzer

In this episode, Lindsay and Paul dive into the world of AI and how it can revolutionize the podcasting landscape. From transcription and summarization of audio to enhancing production quality and even generating custom bumper music, we explore how AI technology is streamlining processes and unlocking creative possibilities. Discover how podcasters can leverage AI for efficient news curation, scripting assistance, and generating engaging content across various formats. We also discuss the power of amplification and content strategy, sharing real-life examples of how AI transforms how podcasts are created, promoted, and consumed. Whether you're a podcaster looking to optimize your workflow, a curious listener intrigued by the possibilities of AI, or a marketing professional seeking innovative strategies, this episode offers valuable insights and practical applications. Tune in to explore the exciting intersection of AI and podcasting, and prepare to be inspired by the endless opportunities that lie ahead.


<a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan Brock</a> is the Chief Solution Officer at DemandJump and co-host of the Page One or Bust! Podcast AND today's guest on The Casted Podcast. He and Lindsay dive into the ever-evolving marketing, SEO, and content creation world. These two explore cutting-edge strategies, industry insights, and actionable tips to help marketers thrive. From pillar-based marketing and AI-driven content to the future of search and podcasting, they uncover the latest trends and empower you to elevate your marketing initiatives. Tune in and gain a deeper understanding of audience-central approaches, and unlock the true potential of creativity in a tech-driven era. Listen in for:🫡 04:12&nbsp;-&nbsp;11:05 Pillar-Based Marketing: Revolutionizing SEO with data-driven strategy🎯 13:18&nbsp;-&nbsp;18:00 The power of listening to your audience🗝️ 18:49&nbsp;-&nbsp;22:03 Unlock the potential of your podcasting through multimedia content🔍 22:09&nbsp;-&nbsp;26:31 Podcasting in the evolving search landscape🔮 27:05&nbsp;-&nbsp;29:53 Elevate creativity in the age of AI and embrace human aspect in content

When I finished my first week as Chief Content Officer of DemandJump, I told my wife I felt like a professor who has come in from the field with real experience to share. That's the best way to describe my career to this point. 

For over a decade, I built an altogether different kind of content marketing agency in Metonymy Media, leading an ever-evolving team of creative writers turned marketing professionals. Over those years, as a team we figured out how to build a professional culture around the capital-w Writer. We saw what worked within the realms of Search Engine Optimization and digital marketing, and we learned to live with the love/hate relationship we'd developed as creative outsiders in an increasingly mechanical industry.

About eight years into my tenure as a CEO, I decided to toss out all of the junk that gets in the way of real, measurable marketing outcomes. I stopped selling content for the sake of it, and I learned to use data as a driver for every contract, every decision, and every promise made to clients. 

I did that with the help of the DemandJump team, whose powerful platform stripped out the guesswork of SEO and liberated my team to focus only on developing the content that my client's customers cared about. That shift led to explosive growth in my agency, and we quadrupled in size over an 18-month period.

This relationship proved so fruitful that by the end of 2021, I decided to sell Metonymy Media to DemandJump and bring my growing team of writers to work as in-house subject matter experts, helping DemandJump customers make the most of the platform's insights with a turnkey service offering for content strategy, writing, and publishing.

Now, as Chief Content Officer at DemandJump, I'm dedicated to helping other agency owners like myself unlock the power of the right data to increase ROI and drive better outcomes for their customers. I'm partnering with enterprise marketing teams at Fortune 50 and 100 companies. I'm building rich educational experiences, sharing my experiences on the Page One or Bust! podcast, and speaking and writing about data-driven, Pillar-Based Marketing to empower the world's marketers to make better decisions and drive better business outcomes.

I might have lost my hair running an agency during my 20s and early 30s, but I gained a masterclass in real-world marketing and business leadership experience. Plus, if you can grow a killer beard, it doesn't matter if you're bald and in your mid 30s.

Ryan Brock

Chief Solution Officer, DemandJump

Discover the power of combining pillar-based marketing, podcasting, and SEO strategies to drive B2B growth in this episode of The Casted Podcast. 


Pillar-Based Marketing and Podcasting with DemandJump's Ryan Brock

Unlock the hidden potential of podcasting and revolutionalize your marketing strategy. <a href="https://www.linkedin.com/in/aprildunford/" rel="noopener noreferrer" target="_blank">April Dunford</a> is the author of&nbsp;Obviously Awesome&nbsp;and the Founder of Ambient Strategy, where she helps growing B2B companies by developing positioning to stand out in the market.&nbsp; Today, she and Lindsay explore the power of different content modalities and share insights on how companies can experiment with various formats to engage their target audience better. Discover the secrets to creating a standout podcast, positioning it against the competition, and leveraging video for a more significant impact. Whether you're a marketing professional or a business owner, this episode can help you unlock your podcast's potential and stay ahead in your marketing initiatives. Listen in for:🔥 02:34&nbsp;-&nbsp;06:45 The importance of positioning &amp; elevating marketing beyond tactics💡 08:50&nbsp;-&nbsp;12:51 Adapt your marketing strategies to customer needs and market opportunities🏎️ 13:12&nbsp;-&nbsp;15:46 Drive your marketing results by identifying what works and amplify your success🗝️ 20:24&nbsp;-&nbsp;23:38 Harness the power of your podcast and fuel your growth🧪 24:43&nbsp;-&nbsp;26:42 Experiment with content formats to boost audience engagement🔮 31:22&nbsp;-&nbsp;33:39 Standing Out &amp; Staying Ahead: Navigating the competitive podcasting landscape

I am an experienced startup executive with a deep interest in how companies bring new offerings to market and get them into the hands of customers that are willing to pay for them. I have deep expertise in Market Positioning and have launched 16 products into market. I have experience creating new markets, expanding markets and positioning new products in existing established markets. 

I've held executive roles in a series of successful startups as CEO, COO, VP Marketing and VP Marketing and Sales. I've also held executive roles at global companies such as IBM where I launched and grew a new product division. 

I've done fundraising for several startups, and have worked through acquisitions both on the buy and the sell-side. I have acquired a SaaS business and have been an angel investor in several startups. 

I am an active mentor and in particular, am currently mentoring a number of founders and high-potential employees. I also currently mentor with several startup incubators. 

Lastly, I am an accomplished public speaker and in the past year have spoken at more than a dozen conferences focused on innovation, entrepreneurship, and marketing. I have recently published a book on positioning titled, "Obviously Awesome - How to Stand out in Noisy Crowded Markets". 

April Dunford

Founder, Ambient Strategy

Discover the power of podcasting as a strategic marketing tool and join industry experts April Dunford and Lindsay Tjepkema as they delve into the world of content experimentation, audience targeting, and standing out in a saturated market. Gain valuable insights and actionable strategies to maximize your podcast's impact and drive business success.


Brand Positioning for B2B Growth with Ambient Strategy's April Dunford

Brand Positioning For B2B Growth With Ambient Strategy's April Dunford

Ready to revolutionize your brand's content strategy? It's time to unveil the untapped power of podcasts and how they can catapult your business to new heights of influence and thought leadership. In this episode, <a href="https://www.linkedin.com/in/adamschoenfeld/" rel="noopener noreferrer" target="_blank">Adam Shoenfeld</a> and our host Lindsay Tjepkema dive into the world of podcasting and the evolving landscape of content creation for brands. They discuss how young companies can leverage podcasts to tap into expertise, engage with their audience, and establish themselves as thought leaders. Join us as Lindsay and Adam share their insight on the changing dynamics of building a media company in today's digital age and a look at the future of podcasting and its impact on brand building and content strategies. Listen in for:🔥 06:28&nbsp;-&nbsp;08:40 Early Adoption of Media and Content Strategies for Growing Companies🤝 11:11&nbsp;-&nbsp;13:47 Unveiling Growth: From PeerSignal to Keyplay - A Journey of Media and SaaS Innovation🌐 16:46&nbsp;-&nbsp;18:31 Lower Entry Costs and Increasing Competition in the Content Era🧩 18:53&nbsp;-&nbsp;22:03 The Impact of AI on Marketing and the Urgency for Data-Driven Insights🍿 23:15&nbsp;-&nbsp;26:04 Balancing Automation and Human Touch in Content Creation🗝️ 27:14&nbsp;-&nbsp;31:13 The Missed Opportunity of Webinars and Events Without Podcasting

Adam Schoenfeld

CEO & Co-Founder at Keyplay

Discover the power of content and media in modern go-to-market strategies. Learn about the impact of podcasts, building a brand, and leveraging AI in the crowded marketplace. Gain insights from industry experts and explore the changing landscape of SEO and content creation.


Interpreting Brand Podcasting Data with Keyplay's Adam Schoenfeld

If you're frustrated and overwhelmed because your podcasting efforts must improve brand recognition or audience understanding, then you are not alone!Many marketing managers need help consistently producing high-quality, engaging content that resonates with their target audience, leading to low listener numbers and lackluster results. It comes down to focusing on aligning marketing efforts with sales goals! Meet <a href="https://www.linkedin.com/in/quanstrom/" rel="noopener noreferrer" target="_blank">Eric Quanstrom</a>, the dynamic Chief Marketing Officer at CIENCE Technologies and a passionate advocate for the power of podcasting in B2B marketing strategies. With a rich experience that spans almost six years at CIENCE, Eric has helped the company excel in thought leadership and community building through engaging podcasts and video content. Eric shares his unique perspective on how podcasts can drive brand awareness, foster customer trust, and enhance employee engagement. Listen in for:🏆 06:40&nbsp;-&nbsp;07:55 Measuring success through directing traffic to your website🎙️ 09:20&nbsp;-&nbsp;12:15 Podcasting not only serves your marketing initiatives but your company as a whole✅ 13:01&nbsp;-&nbsp;15:33 Measure twice, cut once: How to get executive buy-in🚀 19:01&nbsp;-&nbsp;22:28 How to leverage podcasts for outbound lead generation and brand building🤖 24:03&nbsp;-&nbsp;26:09 The impact of AI on the future of marketing Connect with Eric: <a href="https://www.linkedin.com/in/quanstrom/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/quanstrom/</a>

Eric Quanstrom

CMO at CIENCE

Eric Quanstrom is the dynamic Chief Marketing Officer at CIENCE Technologies and a passionate advocate for the power of podcasting in B2B marketing strategies. On The Casted Podcast, Eric shares his unique perspective on how podcasts can drive brand awareness, foster customer trust, and enhance employee engagement.


Boosting Sales and Thought Leadership via Podcasting with CIENCE’s Eric Quanstrom

If you're frustrated and overwhelmed because your podcasting efforts must improve brand recognition or audience understanding, then you are not alone! Many marketing managers need help consistently producing high-quality, engaging content that resonates with their target audience, leading to low listener numbers and lackluster results. It comes down to focusing on aligning marketing efforts with sales goals! Meet Eric Quanstrom, the dynamic Chief Marketing Officer at CIENCE Technologies and a passionate advocate for the power of podcasting in B2B marketing strategies. With a rich experience that spans almost six years at CIENCE, Eric has helped the company excel in thought leadership and community building through engaging podcasts and video content. Eric shares his unique perspective on how podcasts can drive brand awareness, foster customer trust, and enhance employee engagement. 

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Do you strive to establish genuine connections and build trust with your audience? If so, it's time to leverage the power of podcasting as an effective content strategy. As a founder or marketing leader, you can establish authentic relationships with your customers through podcasting. Join Stijn Hendrikse, as he shares the solution to achieving this result and establishing trust and authenticity with your audience. <a href="https://www.linkedin.com/in/stijnhendrikse/" rel="noopener noreferrer" target="_blank">Stijn Hendrikse</a> is a talented entrepreneur, author, and marketing expert hailing from the Netherlands. With over two decades of experience in the B2B software industry, Stijn has successfully built and scaled numerous companies. Having moved to the US 20 years ago, he founded Kalungi, a growth agency, five years ago. Stijn is also the author of the popular book "T2D3.pro," which offers a playbook for scaling B2B SaaS companies. As a thought leader in the marketing world, he has helped many businesses connect with their audiences in meaningful ways through creative content strategies. Listen in for:☯️ 01:27&nbsp;-&nbsp;03:36 The art and science of marketing: How T2D3 came to be🫡 06:18&nbsp;-&nbsp;08:01 Thought leadership begins with solving a problem your audience can't solve on their own🔥 08:34&nbsp;-&nbsp;11:08 Utilizing the why/how technique to get to the core of your value🧪 16:27&nbsp;-&nbsp;18:47 New ways of measuring your marketing impact🧩 20:30&nbsp;-&nbsp;21:51 Why it's important to take ownership of your content🔮 29:15&nbsp;-&nbsp;32:44 A look into the future of podcasting Connect with Stijn<a href="https://www.linkedin.com/in/stijnhendrikse/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/stijnhendrikse/</a>

Stijn Hendrikse

Founder and CxO. Author. Board Director.

Entrepreneur, author, and marketing expert, Stijn Hendrikse joins Linsday Tjepkema to discuss leveraging the power of podcasting as an effective content strategy on this episode of The Casted Podcast. 


Unlocking the Magic of SaaS Thought Leadership with Stijn Hendrikse

Entrepreneur, author, and marketing expert, Stijn Hendrikse joins Linsday Tjepkema to discuss leveraging the power of podcasting as an effective content strategy on this episode of The Casted Podcast.


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